What is the best crm and sale tool right now?

Instantly leads this list — we have mapped more alternatives to it than to anything else here — it is best for agencies and sdr teams running high-volume cold email campaigns across many client mailboxes who need built-in warmup, lead sourcing, and reply handling in one tool. monday.com is the strongest runner-up.

Which crm and sales are free?

14 of the 23 tools here have a usable free tier or are fully free: monday.com, Apollo.io, Hunter, Lusha, Seamless.AI and 9 more.

Are there open-source crm and sales?

Yes — Twenty, EspoCRM are open source.

23 Best CRM and sales tools in 2026

CRM and sales platforms track leads, deals, and customer contacts through a pipeline, used by sales teams and small businesses managing relationships.

Top crm and sales

Ranked by alternatives mapped, then most recently verified

Instantly
Best for Agencies and SDR teams running high-volume cold email campaigns across many client mailboxes who need built-in warmup, lead sourcing, and reply handling in one tool
Email Marketing & NewslettersCRM and salesFreemium
Web
From $94/mo
7 alternatives
monday.com
Best for Mid-size teams that want one configurable platform to run project tracking, CRM, and IT/HR workflows on visual boards instead of stitching together separate point tools.
Project managementCRM and salesFreemium
Web · Windows · macOS · iOS · Android
Free tier · paid from $9/mo
7 alternatives
Apollo.io
Best for Outbound sales teams that need verified decision-maker emails and phone numbers plus a built-in sequencer to run cold email and dialer campaigns without buying a separate data vendor.
CRM and salesEmail Marketing & NewslettersFreemium
Web
Free tier · paid from $59/mo
6 alternatives
Hunter
Best for Sales and marketing teams that need to find and verify decision-maker emails at target companies and launch cold email sequences without switching tools.
CRM and salesEmail Marketing & NewslettersFreemium
Web
Free tier · paid from $34/mo
6 alternatives
Lusha
Best for Outbound sales teams that need verified direct-dial phone numbers and work emails while prospecting on LinkedIn, reachable through a Chrome extension rather than a separate export step
CRM and salesFreemium
Web
Free
6 alternatives
Seamless.AI
Best for B2B sales development reps and account executives who need to build outbound call and email lists of verified prospects, rather than teams looking to manage existing customer relationships.
CRM and salesFreemium
Web
Free
6 alternatives
lemlist
Best for Sales teams and agencies running cold outbound campaigns that need a combined lead database, multichannel sequencer, and deliverability toolkit in one subscription.
CRM and salesEmail Marketing & NewslettersPaid
Web
From $55/mo
6 alternatives
Attio
Best for sales teams of roughly 3-50 people moving off spreadsheets or a legacy CRM who want automatic contact syncing and AI-assisted prospecting built into the base product
CRM and salesFreemium
Web · iOS · Android
Free tier · paid from $35/mo
3.8Capterra 5 alternatives
Copper
Best for service-based businesses already standardized on Google Workspace — agencies, consultancies, and construction firms — that want CRM and project handoff without leaving Gmail
CRM and salesPaid
Web · iOS · Android
From $23/mo
4.4Capterra 5 alternatives
HubSpot
Best for small businesses that start on the free CRM and want marketing, sales, and service tools sharing one contact database as they grow, and can absorb the price jump into Professional tiers
CRM and salesFreemium
Web · iOS · Android
Free tier · paid from $7/mo
4.5Capterra 5 alternatives
Mantis Ai
Best for Web design and digital marketing agencies in Indian cities prospecting local businesses that have no website or weak SEO
CRM and salesFreemium
Web
Free
5 alternatives
Nutshell
Best for small sales teams (5-50 reps) that want Gmail/Outlook-synced pipeline tracking and built-in call transcription without configuring a larger enterprise CRM
CRM and salesPaid
Web · iOS · Android
From $13/mo
5 alternatives
RocketReach
Best for Looking up verified emails and mobile numbers for specific named prospects or candidates at self-serve prices, without an annual enterprise data contract
CRM and salesFreemium
Web
Free tier · paid from $69/mo
5 alternatives
Streak
Best for small sales, support, or hiring teams that live in Gmail and want pipeline tracking without asking reps to leave the inbox
CRM and salesFreemium
Web · iOS · Android
Free tier · paid from $49/mo
4.5Capterra 5 alternatives
Twenty
Best for technical teams who want an open-source, self-hostable CRM they can customize with custom objects instead of configuring a closed platform like Salesforce
CRM and salesOpen core
Web
Free tier · paid from $9/mo
4.6Product Hunt 5 alternatives
ZoomInfo
Best for Building and enriching enterprise prospect lists with direct dials, org charts and buyer-intent signals synced into Salesforce or HubSpot under an annual contract
CRM and salesFreemium
Web · iOS · Android
Free
5 alternatives
folk
Best for sales agencies, recruiters, and VC firms who want a CRM that builds itself from LinkedIn and email activity instead of manual data entry
CRM and salesPaid
Web · iOS · Android
From $24/mo
4.5Capterra 5 alternatives
EspoCRM
Best for organizations that want a fully self-hostable, open-source CRM with no per-user licensing fees, or a managed cloud version of the same software
CRM and salesOpen source
Web
Free tier · paid from $15/mo
4 alternatives
Pipedrive
Best for small and mid-sized sales teams that want a visual, pipeline-first CRM rather than a generic contact database or a full enterprise suite
CRM and salesPaid
Web · iOS · Android
From $14/mo
4.5Capterra 4 alternatives
Salesforce
Best for mid-market to enterprise sales teams that need a highly customizable CRM with pipeline management, forecasting, and AI-driven automation, and can dedicate admin resources to configuring it
CRM and salesPaid
Web · iOS · Android
From $25/mo
4.4Capterra 4 alternatives
Zoho CRM
Best for sales teams already using or considering other Zoho apps (Books, Desk, Campaigns) who want a CRM with deep AI automation without per-app vendor sprawl
CRM and salesFreemium
Web · iOS · Android
Free tier · paid from $14/mo
4.3Capterra 4 alternatives
Close
Best for outbound sales teams that call leads directly and want the dialer, email, and SMS built into the CRM instead of stitched together from separate tools
CRM and salesPaid
Web · iOS · Android
From $19/mo
4.8Product Hunt 3 alternatives
Nextiva
Best for Small-to-mid-size businesses that want a single vendor for business phone lines, team messaging, video meetings, and a basic customer support/contact center in one subscription.
Video ConferencingCRM and salesPaid
Web · Windows · macOS · iOS · Android
From $15/mo
3 alternatives

Frequently asked questions

What is the best crm and sale tool right now?: Instantly leads this list — we have mapped more alternatives to it than to anything else here — it is best for agencies and sdr teams running high-volume cold email campaigns across many client mailboxes who need built-in warmup, lead sourcing, and reply handling in one tool. monday.com is the strongest runner-up.
Which crm and sales are free?: 14 of the 23 tools here have a usable free tier or are fully free: monday.com, Apollo.io, Hunter, Lusha, Seamless.AI and 9 more.
Are there open-source crm and sales?: Yes — Twenty, EspoCRM are open source.