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14 Best CRM and sales in 2026

CRM and sales platforms track leads, deals, and customer contacts through a pipeline, used by sales teams and small businesses managing relationships.

Top crm and sales

ToolBest forLicensePriceReviewsLikes
Attiosales teams of roughly 3-50 people moving off spreadsheets or a legacy CRM who want automatic contact syncing and AI-assisted prospecting built into the base productFreemiumFree tier · paid from $35/mo0
Closeoutbound sales teams that call leads directly and want the dialer, email, and SMS built into the CRM instead of stitched together from separate toolsPaidFrom $19/mo0
Copperservice-based businesses already standardized on Google Workspace — agencies, consultancies, and construction firms — that want CRM and project handoff without leaving GmailPaidFrom $23/mo0
EspoCRMorganizations that want a fully self-hostable, open-source CRM with no per-user licensing fees, or a managed cloud version of the same softwareOpen sourceFree tier · paid from $15/mo0
HubSpotsmall businesses that start on the free CRM and want marketing, sales, and service tools sharing one contact database as they grow, and can absorb the price jump into Professional tiersFreemiumFree tier · paid from $7/mo0
NextivaSmall-to-mid-size businesses that want a single vendor for business phone lines, team messaging, video meetings, and a basic customer support/contact center in one subscription.PaidFrom $15/mo0
Nutshellsmall sales teams (5-50 reps) that want Gmail/Outlook-synced pipeline tracking and built-in call transcription without configuring a larger enterprise CRMPaidFrom $13/mo0
Pipedrivesmall and mid-sized sales teams that want a visual, pipeline-first CRM rather than a generic contact database or a full enterprise suitePaidFrom $14/mo0
Salesforcemid-market to enterprise sales teams that need a highly customizable CRM with pipeline management, forecasting, and AI-driven automation, and can dedicate admin resources to configuring itPaidFrom $25/mo0
Streaksmall sales, support, or hiring teams that live in Gmail and want pipeline tracking without asking reps to leave the inboxFreemiumFree tier · paid from $49/mo0
Twentytechnical teams who want an open-source, self-hostable CRM they can customize with custom objects instead of configuring a closed platform like SalesforceOpen coreFree tier · paid from $9/mo0
Zoho CRMsales teams already using or considering other Zoho apps (Books, Desk, Campaigns) who want a CRM with deep AI automation without per-app vendor sprawlFreemiumFree tier · paid from $14/mo0
folksales agencies, recruiters, and VC firms who want a CRM that builds itself from LinkedIn and email activity instead of manual data entryPaidFrom $24/mo0
monday.comMid-size teams that want one configurable platform to run project tracking, CRM, and IT/HR workflows on visual boards instead of stitching together separate point tools.FreemiumFree tier · paid from $9/mo0
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Find alternatives to a specific tool

Alternatives to Attio5Alternatives to Close3Alternatives to Copper5Alternatives to EspoCRM4Alternatives to HubSpot5Alternatives to Nextiva3Alternatives to Nutshell5Alternatives to Pipedrive4Alternatives to Salesforce4Alternatives to Streak5Alternatives to Twenty5Alternatives to Zoho CRM4Alternatives to folk5Alternatives to monday.com7

Frequently asked questions

What is the best crm and sale tool right now?

Attio leads this list by user signals — it is best for sales teams of roughly 3-50 people moving off spreadsheets or a legacy crm who want automatic contact syncing and ai-assisted prospecting built into the base product. Close is the strongest runner-up.

Which crm and sales are free?

7 of the 14 tools here have a usable free tier or are fully free: Attio, EspoCRM, HubSpot, Streak, Twenty and 2 more.

Are there open-source crm and sales?

Yes — EspoCRM, Twenty are open source.