folk — A relationship-focused CRM that builds contacts from your inbox, LinkedIn, and calendar for sales teams, agencies, and VC firms.
By Noahlast updated pricing verified
folk screenshots & video
folk in 20 seconds
Best for: sales agencies, recruiters, and VC firms who want a CRM that builds itself from LinkedIn and email activity instead of manual data entry
Pricing: From $24/member/month billed annually ($30/month billed monthly); no permanently free tier, 14-day trial on every plan.
- folk's Standard plan costs $30/member/month billed monthly, or $24/member/month billed annually ($288/year).
- folk has no permanently free tier; only a 14-day trial with no credit card required.
- The folkX browser extension enriches contacts from LinkedIn profiles and syncs Gmail, Outlook, and WhatsApp activity automatically.
- folk runs four AI assistants: Follow-up, Recap, Research, and Workflow.
- folk holds a 4.5/5 rating from 46 reviews on Capterra.
Limitations: No permanently free plan, unlike HubSpot's free CRM tier.; Enrichment and AI credits are capped per plan and can run out for high-volume outbound teams.; Custom objects and API access require the $48-$60/member/month Premium tier.
Top alternatives: HubSpot, Pipedrive, Attio, Copper, Streak — full list
What is folk?
folk is a CRM built around the idea that relationship data already lives in a team's inbox, calendar, and LinkedIn activity, not in a form someone has to fill out. Its folkX browser extension pulls contact and company details directly from LinkedIn profiles and syncs email, calendar, and WhatsApp interactions into unified contact timelines automatically. On top of that data layer, folk runs four purpose-built AI assistants: a Follow-up Assistant that flags when a contact has gone quiet and drafts a re-engagement email, a Recap Assistant that summarizes a thread or call into next steps, a Research Assistant that enriches a company record with public data, and a Workflow Assistant that personalizes outreach at scale. Sales teams, recruiting agencies, and venture capital firms use folk as a lighter alternative to enterprise CRMs like Salesforce, trading deep customization for fast setup and a pipeline view that stays close to how relationship-driven teams actually work. It connects to more than 5,000 tools through Zapier-style integrations and ships native mobile apps for iOS and Android.
folk is a customer relationship management platform from folk.app built for sales teams, agencies, and venture capital firms who manage relationships across email, LinkedIn, and WhatsApp rather than a single sales pipeline. It automatically enriches contacts, syncs interactions from Gmail, Outlook, and the folkX LinkedIn extension, and layers four AI assistants (Follow-up, Recap, Research, Workflow) on top of a drag-and-drop pipeline. Paid plans start at $30/member/month billed monthly ($24/member/month billed annually), and there is no permanently free tier, only a 14-day trial. folk holds a 4.5/5 rating from 46 reviews on Capterra.
Standout feature: The folkX browser extension pulls contact and company data straight from LinkedIn profiles into the CRM with one click, alongside four dedicated AI assistants for follow-ups, recaps, research, and outreach.
Biggest weakness: No permanently free plan: every tier begins as a 14-day trial and then bills at $30/member/month minimum, which is steep for a solo user compared to spreadsheet-based alternatives.
Pros
- folkX extension enriches contacts from LinkedIn profiles in one click, no manual data entry.
- Four AI assistants (follow-up, recap, research, workflow) are purpose-built for relationship-driven sales, not generic chat.
- Syncs Gmail, Outlook, WhatsApp, and calendar activity into unified contact timelines automatically.
- Unlimited workspace members on every paid plan, unlike per-seat CRMs that cap collaborators.
Cons
- No permanently free tier; only a 14-day trial before billing starts at $30/member/month.
- Enrichment and AI field credits are capped per plan (500-1,000/month on paid tiers), which can run out for high-volume outbound teams.
- Custom objects, API access, and email sequences are locked behind the $60/member/month Premium tier.
- Lacks the deep pipeline customization and reporting depth of established CRMs like Salesforce or HubSpot.
folk pricing
From $24/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Standard | $24/mo | Billed annually ($288/year); $30/month if billed monthly. Pipelines, email campaigns, contact enrichment, AI assistants, LinkedIn extension, 500 enrichments and 2,000 AI field uses per month. |
| Premium | $48/mo | Billed annually ($576/year); $60/month if billed monthly. Adds custom objects and deals, email sequences, workspace roles, dashboards, API access, 1,000 enrichments and 5,000 AI field uses per month. |
| Enterprise | $80/mo | Starting price, billed annually ($960/year); from $100/month if billed monthly. Custom limits, security controls, group permissions, dedicated account manager, priority support. |
What reviewers say
Scores belong to their platforms; we display them with attribution and never fold them into our own ratings.