Attio — AI-native CRM that auto-syncs contacts and builds pipeline with agents, from $44/user/month (or $35/user/month billed annually).
By Noahlast updated pricing verified
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Best for: sales teams moving off spreadsheets or a legacy CRM who want automatic data syncing and AI-assisted prospecting
Pricing: Free for up to 3 seats; Plus from $35/user/month billed annually, Pro from $79/user/month billed annually.
- Attio's Free plan covers up to 3 seats with real-time contact syncing and automatic data enrichment.
- Plus starts at $35/user/month billed annually ($44/user/month monthly); Pro starts at $79/user/month billed annually ($99/user/month monthly).
- Attio holds a 3.8/5 rating from 8 reviews on Capterra.
- Attio integrates natively with Slack, Notion, Clay, and Claude.
- Attio runs on web, iOS, and Android.
Limitations: Free plan caps out at 3 seats.; Per-seat pricing on Plus/Pro runs higher than several established CRM competitors.; Small review sample on Capterra shows inconsistent satisfaction, particularly with customer service.
Top alternatives: HubSpot, Salesforce, Pipedrive, folk, Close — full list
What is Attio?
Attio is a CRM positioned around automatic data syncing and AI agents rather than manual data entry: it automatically pulls in and enriches contact records, and its "Ask Attio" feature lets users query or create records in natural language. Beyond a standard sales pipeline, Attio's agents are pitched to handle prospecting and research, lead qualification and enrichment before a rep engages, deal workflow automation, and churn-risk detection for account retention. The Free plan supports up to 3 seats with real-time contact syncing and automatic data enrichment, aimed at very small teams or solo founders testing the product. Plus (up to 10 seats) adds private lists and enhanced email sending. Pro, Attio's most popular tier, adds call intelligence, automated sequences, permission controls, and advanced reporting. Enterprise removes seat and object limits and adds security and admin controls, sold through a custom quote. All plans include a monthly allowance of AI-feature and workspace-usage credits, with higher tiers granting larger allowances. Attio integrates with Slack, Notion, Clay, and Claude, and offers a startup discount program.
Attio is a CRM built around real-time data syncing and AI agents that prospect, enrich, and qualify leads automatically, aimed at sales teams moving off spreadsheets or a legacy CRM who want automation baked into pipeline management from day one. The Free plan covers up to 3 seats with real-time contact syncing and automatic enrichment; Plus starts at $35/user/month billed annually ($44/user/month monthly) for up to 10 seats, and Pro starts at $79/user/month billed annually ($99/user/month monthly) for call intelligence, sequences, and advanced reporting, with Enterprise custom-quoted. Attio runs on web, iOS, and Android. On Capterra, Attio holds a 3.8/5 rating from 8 reviews.
Standout feature: Real-time contact syncing with automatic data enrichment included even on the free plan, plus AI agents (via "Ask Attio") that can search and create CRM records from natural-language commands.
Biggest weakness: The free tier caps out at 3 seats, jumping to $35-44/user/month for Plus makes it notably pricier per seat than legacy CRMs at the low end, and Attio's own Capterra reviews (a small sample of 8) show a wide spread from 2 to 5 stars, with customer service rated lowest at 3.1/5 among reviewed categories.
Pros
- Real-time contact syncing and automatic enrichment included from the free tier, not gated to paid plans.
- AI agents can prospect, qualify leads, and detect account churn risk without manual workflow-building.
- Modern, highly customizable interface that reviewers frequently cite as easier to tailor than legacy CRMs.
- Native integrations with Slack, Notion, Clay, and Claude fit AI-forward sales workflows.
Cons
- Free plan is capped at 3 seats, forcing a jump to paid pricing for any team beyond a very small group.
- Plus and Pro tiers ($35-99/user/month depending on billing) run more expensive per seat than several established CRM competitors.
- Small Capterra review sample (8 reviews) shows inconsistent satisfaction, with customer service the lowest-rated category at 3.1/5.
- Advanced features like call intelligence and sequences require the Pro tier rather than being available at the entry paid price.
Attio pricing
Free tier · paid from $35/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 3 seats; real-time contact syncing, automatic data enrichment, no credit card required. |
| Plus | $35/mo | Per user, billed annually ($44/user/month billed monthly); up to 10 seats; private lists, enhanced email sending. |
| Pro | $79/mo | Per user, billed annually ($99/user/month billed monthly); most popular tier; call intelligence, sequences, permission controls, advanced reporting. |
| Enterprise | Custom | Custom quote, annual billing only; unlimited objects, unlimited teams, security and admin controls. |
What reviewers say
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