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13 Best Email Marketing & Newsletters in 2026

Email marketing tools let businesses send newsletters, automated campaigns, and promotions to subscriber lists, used by marketers, creators, and online stores.

Top email marketing & newsletters

ToolBest forLicensePriceReviewsLikes
ActiveCampaigngrowing businesses that need branching, behavior-triggered automations across email, SMS, and WhatsApp rather than a flat newsletter toolPaidFrom $15/mo0
Brevosmall businesses and marketers with large but mostly-inactive contact lists who want to be billed by emails sent rather than penalized for contacts storedPaidFree tier · paid from $9/mo0
Constant Contactsmall businesses and nonprofits under a few thousand contacts who want phone support and an all-in-one email, social, and landing-page toolPaidFrom $12/mo0
Ghostindependent writers, podcasters, and businesses who want to run a paid newsletter or membership site without giving up a revenue cut, and who are willing to self-host or pay for managed hostingOpen sourceFree tier · paid from $18/mo0
Kitindividual creators and newsletter writers who want list building, automation, and paid-newsletter monetization in one platform rather than general-purpose e-commerce email marketing softwareFreemiumFree tier · paid from $25/mo0
Klaviyoecommerce and D2C brands on Shopify, WooCommerce, BigCommerce, or Magento that want email and SMS marketing driven by real order and browsing data rather than a generic contact listFreemiumFree0
Mailchimpsmall businesses and e-commerce brands that want to run email and SMS campaigns with built-in automation and AI content tools without a separate marketing stackFreemiumFree tier · paid from $13/mo0
MailerLitecreators and small businesses that want an easy-to-use email marketing platform with a genuinely usable free tier before paying for more subscribers or automationsFreemiumFree tier · paid from $12/mo0
MemberfulPodcasters, newsletter writers, and independent publishers who want to sell paid subscriptions from their own WordPress site or domain instead of a shared creator marketplace.FreemiumFrom $49/mo0
PodiaSolo creators and coaches who want to sell a course, run a paid community, and email their list without paying for three separate subscriptionsFreemiumFrom $42/mo0
Substackindependent writers and journalists who want to monetize a newsletter with paid subscriptions without paying a monthly platform fee, in exchange for giving up 10% of revenueFreemiumFree0
beehiivindependent newsletter writers and small publishers who want built-in monetization (ad network, digital products) alongside a free tier up to 2,500 subscribersFreemiumFree tier · paid from $43/mo0
listmonkdevelopers and technical teams who want to self-host newsletter and transactional email sending for large subscriber lists without per-subscriber SaaS pricingOpen sourceFree0
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Frequently asked questions

What is the best email marketing & newsletter tool right now?

ActiveCampaign leads this list by user signals — it is best for growing businesses that need branching, behavior-triggered automations across email, sms, and whatsapp rather than a flat newsletter tool. Brevo is the strongest runner-up.

Which email marketing & newsletters are free?

9 of the 13 tools here have a usable free tier or are fully free: Brevo, Ghost, Kit, Klaviyo, Mailchimp and 4 more.

Are there open-source email marketing & newsletters?

Yes — Ghost, listmonk are open source.