Memberful — Membership and subscription software for creators and publishers who want to sell access on their own website.
By Noahlast updated pricing verified
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Best for: Podcasters, newsletter writers, and independent publishers selling paid subscriptions from their own domain rather than a shared marketplace.
Pricing: Memberful's Standard plan is $49/month plus a 4.9% transaction fee, with custom Enterprise pricing for larger publishers.
- Memberful's Standard plan costs $49/month plus a 4.9% transaction fee on sales.
- Memberful is free to set up and test; charges only begin once a creator goes live and starts accepting payments.
- Memberful is owned by Patreon LLC but operates as a separate, self-branded product.
- Memberful integrates natively with WordPress, Discord, Mailchimp, and Kit.
- Payments run through the creator's own connected Stripe account, not a platform-held balance.
- Enterprise pricing is custom and includes dedicated success management and migration support.
Limitations: 4.9% transaction fee stacks on top of the monthly fee and Stripe's own processing costs.; No published entry-level tier cheaper than the $49/month Standard plan.; Requires a separate Stripe account, adding setup steps versus all-in-one processors.; Enterprise pricing is not published, making upfront cost comparison harder.
Top alternatives: Patreon, Substack, Podia, Kajabi, Ghost — full list
What is Memberful?
Memberful is a paid-membership and subscription-billing tool that lets creators and publishers sell access to content, newsletters, podcasts, courses, downloads, and communities directly from their own website or app. Instead of routing members to a shared marketplace page, Memberful checkout and account pages run on the creator's own domain, and payments flow through the creator's own connected Stripe account. It is built and owned by Patreon LLC but sold as a distinct, self-branded product.
Memberful is a membership platform that lets creators, podcasters, newsletter writers, and publishers sell subscriptions, gated content, and one-time purchases while keeping their own branding and domain. It connects to a creator's own Stripe account for payments and integrates natively with WordPress, Discord, Mailchimp, and Kit rather than hosting content on a third-party marketplace. Memberful is owned by Patreon but operates as a separate, white-label alternative to platform-hosted membership tools.
Standout feature: Checkout, member accounts, and emails run entirely on the creator's own domain and branding, with payments settling directly into the creator's own connected Stripe account rather than a platform-held balance.
Biggest weakness: The Standard plan charges a 4.9% transaction fee on top of the flat $49/month, which stacks with Stripe's own processing fees and can erode margins for creators with high sales volume compared to flat-fee competitors.
Pros
- No revenue share cap on member count: unlimited members on the Standard plan
- Native integrations with WordPress, Discord, Mailchimp, and Kit without custom code
- Full ownership of brand, domain, and Stripe payment relationship
- Free to build and test until the creator actually goes live and takes payments
Cons
- 4.9% transaction fee applies on top of the $49/month fee, unlike flat-rate competitors
- Requires connecting and understanding a separate Stripe account rather than a built-in payment processor
- No published tier below Standard, so casual or hobby creators pay the full $49/month regardless of scale
- Enterprise pricing is custom and not published, making cost comparison harder for larger publishers
Memberful pricing
From $49/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Standard | $49/mo | Full platform access; free to try until you go live, then $49/month plus a 4.9% transaction fee on sales. |
| Enterprise | Custom | Custom volume-based pricing with dedicated success management and custom migration/implementation support. |
What reviewers say
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