Brevo — An email marketing and CRM platform (formerly Sendinblue) that prices by emails sent per month rather than contacts stored, starting free at 300 emails/day.
By Noahlast updated
Brevo screenshots & video
Brevo in 20 seconds
Best for: small businesses with large but mostly-inactive contact lists who want to pay for emails sent, not contacts stored
Pricing: Free up to 300 emails/day; Starter from $9/month; Business from $18/month; Enterprise from $499/month.
- Brevo's Free plan sends up to 300 emails/day with unlimited stored contacts.
- Brevo Starter plans range from roughly $9/month (5,000 emails) to $69/month (100,000 emails).
- Brevo Business plans start around $18/month and add marketing automation and landing pages.
- Brevo holds a 4.6/5 rating from 3,512 reviews on Capterra.
- Brevo bills by monthly email volume rather than contact-list size on every paid plan.
Limitations: Free plan's 300 emails/day cap is restrictive beyond very small lists.; Marketing automation and landing pages require jumping to the Business tier.; Some users report unclear account-policy enforcement affecting sending reliability.
Top alternatives: Mailchimp, ActiveCampaign, Klaviyo, MailerLite, HubSpot — full list
What is Brevo?
Brevo (formerly Sendinblue) is an email marketing and marketing automation platform bundling email campaigns, SMS, live chat, and a lightweight CRM into one product. Unlike most competitors, it prices plans by the number of emails sent per month rather than the number of contacts stored, so every paid plan includes unlimited contacts. Beyond email, Brevo offers marketing automation workflows, transactional email/SMS APIs, landing pages (on Business tier and above), and A/B testing. It's positioned as a budget-friendly alternative to contact-based pricing tools, particularly for accounts with large contact lists that send relatively few campaigns. Brevo is a closed-source, proprietary SaaS product with no self-hosted option.
Brevo, formerly Sendinblue, is an email marketing and marketing automation platform that bundles email, SMS, chat, and a built-in CRM. Its Free plan sends up to 300 emails/day with unlimited stored contacts; the Starter plan runs from roughly $9/month for 5,000 emails up to about $69/month for 100,000 emails; the Business plan starts around $18/month and adds marketing automation, landing pages, and A/B testing; Enterprise pricing starts around $499/month for high-volume senders needing dedicated support. Brevo's core differentiator is billing by monthly email volume rather than contact-list size, so accounts with large but mostly-inactive contact lists don't pay the premium that contact-based competitors like Mailchimp or Klaviyo charge. Brevo holds a 4.6/5 rating from 3,512 reviews on Capterra, with reviewers frequently praising ease of use for beginners while flagging occasional account-policy and deliverability friction.
Standout feature: Prices every plan by monthly email volume rather than contact-list size, so accounts with large stored contact lists don't pay the premium that contact-based competitors like Mailchimp charge for the same sending activity.
Biggest weakness: The Free plan caps out at just 300 emails/day (roughly 9,000/month), and features like marketing automation and landing pages require jumping past Starter to the Business tier, a bigger price step than some competitors' mid-tier plans.
Pros
- Every paid plan includes unlimited stored contacts, since pricing is based on email volume instead.
- Free plan requires no credit card and includes core email marketing functionality.
- Bundles SMS, live chat, and a lightweight CRM alongside email in one platform.
- Transactional email and SMS APIs are available on the same account as marketing campaigns.
Cons
- Free plan's 300 emails/day cap is restrictive for anything beyond very small lists.
- Marketing automation and landing pages require the Business tier, a larger jump than Starter alone provides.
- Some users report unclear account policy and compliance enforcement that can affect sending reliability.
- Higher-volume Starter pricing (up to ~$69/month for 100,000 emails) scales quickly compared to flat-rate competitors.
Brevo pricing
Free tier · paid from $9/mo
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 300 emails/day, unlimited stored contacts, 1 user seat. |
| Starter | $9/mo | From 5,000 emails/month, scaling up to roughly $69/month for 100,000 emails/month; unlimited contacts. |
| Business | $18/mo | From 5,000 emails/month; adds marketing automation, landing pages, multi-user access, and priority support. |
| Enterprise | $499/mo | Custom volume and features for high-volume senders, with dedicated support. |
What reviewers say
Scores belong to their platforms; we display them with attribution and never fold them into our own ratings.