3 Best Alternatives to Klaviyo in 2026
By Noahlast updated pricing verified
From our data: Two of the three alternatives listed here — Mailchimp and Brevo — publish a fixed starting paid price ($13/month and $9/month); sorted, that gives a median of $11/month, while Klaviyo's own paid tier and ActiveCampaign's Starter tier (third-party sourced at ~$15/month) both fall outside that verified pair.
Mailchimp
ActiveCampaign
BrevoHow we picked
- Mailchimp's and Klaviyo's pricing were both independently verified on 2026-08-21; Brevo's and ActiveCampaign's dollar figures carry no on-site pricing-verification date, and ActiveCampaign's tier prices are explicitly sourced from third-party trackers rather than its own pricing page.
- All three alternatives carry external ratings from Capterra: Mailchimp at 4.5/5 across 17,674 reviews (the largest sample in this comparison by a wide margin), ActiveCampaign at 4.6/5 across 2,568, and Brevo at 4.6/5 across 3,512, versus Klaviyo's own single Product Hunt review at 4/5.
- Klaviyo itself and all three alternatives show zero likes and zero used-count in our listing data, so on-platform engagement signals could not inform the ranking; order instead reflects review volume and pricing-model transparency.
- Klaviyo's own paid-tier starting price is not published (priced per active profile with no fixed number exposed by its on-site calculator), so every price comparison below is anchored to Klaviyo's confirmed Free plan (250 profiles, 500 emails/month) rather than a paid-tier dollar figure.
Paid placement never alters editorial rank — read the full methodology.
Klaviyo alternatives at a glance
| Alternative | Best for | Standout | Biggest weakness | Learning curve | Price |
|---|---|---|---|---|---|
| Klaviyoreference | ecommerce and D2C brands on Shopify, WooCommerce, BigCommerce, or Magento that want email and SMS marketing driven by real order and browsing data rather than a generic contact list | Native, deep ecommerce platform integrations (especially Shopify) that sync orders, products, and browsing events into customer profiles automatically, powering behavior-triggered flows without manual data wiring. | Pricing scales with total profile count, so costs rise automatically as a store's list grows even if send volume doesn't; reviewers also cite a real learning curve for building advanced flows and segments, and email support is limited to the first 60 days on the free plan. | Moderate | Free |
| Mailchimp | small businesses and e-commerce brands that want to run email and SMS campaigns with built-in automation and AI content tools without a separate marketing stack | A drag-and-drop email builder combined with e-commerce automation triggers (abandoned cart, order follow-up) and AI content tools, backed by 300+ third-party integrations. | Pricing scales with contact-list size and jumps sharply between tiers ($13 to $20 to $350/month), so growing lists get expensive fast, and reviewers describe the cost as disproportionate to list growth on the higher tiers; the Free plan's support is email-only and expires after 30 days. | Low | Free tier · paid from $13/mo |
| ActiveCampaign | growing businesses that need branching, behavior-triggered automations across email, SMS, and WhatsApp rather than a flat newsletter tool | Visual automation builder that triggers personalized email, SMS, and WhatsApp sequences off subscriber behavior, combined with built-in lead scoring across all channels. | Contact-based pricing climbs steeply as a list grows past the advertised starter tier, no exact numbers are published on ActiveCampaign's own site, and Capterra reviewers commonly cite an unintuitive page/form builder and recurring bugs requiring workarounds. | Moderate | From $15/mo |
| Brevo | small businesses and marketers with large but mostly-inactive contact lists who want to be billed by emails sent rather than penalized for contacts stored | Prices every plan by monthly email volume rather than contact-list size, so accounts with large stored contact lists don't pay the premium that contact-based competitors like Mailchimp charge for the same sending activity. | The Free plan caps out at just 300 emails/day (roughly 9,000/month), and features like marketing automation and landing pages require jumping past Starter to the Business tier, a bigger price step than some competitors' mid-tier plans. | Low | Free tier · paid from $9/mo |
Klaviyo1.Mailchimp — best Klaviyo alternative for small businesses and e-commerce brands that want to run email and SMS campaigns with built-in automation and AI content tools without a separate marketing stack
Mailchimp is the best Klaviyo alternative for small businesses and e-commerce brands that want a published, flat pricing ladder instead of Klaviyo's profile-count-based billing. Mailchimp's Essentials tier starts at $13/month, a fixed number a buyer can see immediately, while Klaviyo's paid Email/Email+SMS tier has no exposed starting dollar figure in our listing data because its on-site calculator didn't return one. Mailchimp also holds a far deeper review record: 4.5/5 across 17,674 Capterra reviews, versus Klaviyo's single Product Hunt review at 4/5. Both platforms offer a free tier capped at 250 contacts, and both integrate with Shopify and WooCommerce for automated triggers like abandoned-cart emails, so the core e-commerce automation use case is well covered on either side. Mailchimp's Standard tier ($20/month) adds AI content tools and up to 200 automation flows, and its Premium tier ($350/month) adds predictive segmentation and phone support. Klaviyo remains the better choice for stores that need deeper native ecommerce data: Klaviyo's platform integrations sync order history, browsing behavior, and product catalogs directly from Shopify, WooCommerce, BigCommerce, and Magento into unified customer profiles, a level of behavioral integration Mailchimp's description doesn't claim to match, and Mailchimp's own pricing climbs steeply once a list grows past the entry tiers, with reviewers calling the jump to Premium disproportionate.
Compared to Klaviyo: Essentials tier starts at a published $13/month vs Klaviyo's unpublished paid starting price, 4.5/5 rating from 17,674 Capterra reviews vs Klaviyo's single Product Hunt review, both share a 250-contact free tier
Wins:Published, fixed starting price of $13/month, unlike Klaviyo's paid tier which has no exposed dollar figure in our listing data · 4.5/5 rating backed by 17,674 Capterra reviews, vastly more review volume than Klaviyo's single Product Hunt review · AI content tools and up to 200 automation flows are included starting at the $20/month Standard tier
Loses:Native ecommerce data integrations are less deeply described than Klaviyo's, which syncs order history and browsing behavior directly from Shopify, WooCommerce, BigCommerce, and Magento · Pricing still climbs steeply per Capterra reviewers, jumping from $20/month Standard to $350/month Premium · Free-plan support is limited to the first 30 days, similar to Klaviyo's own 60-day free-plan support window
Pros
- Free tier is genuinely usable for small lists up to 250 contacts.
- Drag-and-drop builder and template library make campaign creation fast for beginners.
- Deep e-commerce integrations (Shopify, WooCommerce) enable automated triggers like abandoned-cart emails.
- AI content and automation tools are included starting at the Standard tier.
Cons
- Pricing climbs steeply as contact count grows, with users calling the cost disproportionate at scale.
- Advanced automation flows and predictive segmentation are gated behind Standard and Premium tiers.
- Free plan email support ends after the first 30 days.
- Premium tier jumps to $350/month, a large gap from Standard's $20/month.
Pricing: Free tier · paid from $13/mo — $13/month (Essentials) published starting price vs Klaviyo's paid tier, which has no fixed dollar figure exposed in our listing data; both share a 250-contact free plan (verified undefined NaN, NaN)
2.ActiveCampaign — best Klaviyo alternative for growing businesses that need branching, behavior-triggered automations across email, SMS, and WhatsApp rather than a flat newsletter tool
ActiveCampaign is the best Klaviyo alternative for growing businesses that need branching, behavior-triggered automation across email, SMS, and WhatsApp rather than Klaviyo's ecommerce-profile-centric model. ActiveCampaign's Starter tier is reported at roughly $15/month at 1,000 contacts (sourced from third-party pricing trackers, not ActiveCampaign's own site), giving buyers at least a reference number where Klaviyo's paid tier exposes none. It holds a 4.6/5 rating from 2,568 Capterra reviews, versus Klaviyo's single Product Hunt review at 4/5. ActiveCampaign's visual automation builder supports conditional branching across three channels (email, SMS, WhatsApp) plus built-in lead scoring and a lightweight CRM, extending automation beyond Klaviyo's primarily email/SMS-focused flows. Klaviyo remains the better choice for ecommerce brands specifically: it has deep native integrations with Shopify, WooCommerce, BigCommerce, and Magento that sync order and product data automatically, a level of platform-specific integration ActiveCampaign's listing doesn't claim, and ActiveCampaign has no free plan at all, only a 14-day trial, while Klaviyo's free tier covers up to 250 profiles and 500 email sends a month with no time limit. ActiveCampaign's own pricing also rises steeply with contact count once past the roughly 1,000-contact entry tier, the same scaling pattern reviewers flag on Klaviyo.
Compared to Klaviyo: Starter tier reported around $15/month at 1,000 contacts (third-party sourced) vs Klaviyo's unpublished paid starting price, 4.6/5 rating from 2,568 Capterra reviews vs Klaviyo's single Product Hunt review, branching automation across email/SMS/WhatsApp vs Klaviyo's email/SMS/RCS/WhatsApp/push channels
Wins:At least a reference starting price (~$15/month at 1,000 contacts, third-party sourced) where Klaviyo's paid tier exposes no dollar figure at all · 4.6/5 rating backed by 2,568 Capterra reviews, versus Klaviyo's single Product Hunt review · Visual automation builder supports conditional branching across email, SMS, and WhatsApp plus built-in lead scoring and a lightweight CRM
Loses:No free plan at all, only a 14-day trial, unlike Klaviyo's permanent free tier covering 250 profiles and 500 emails/month · Native ecommerce platform integrations (Shopify, WooCommerce, BigCommerce, Magento) are less deeply documented than Klaviyo's · Starter and Plus tiers cap accounts at 1 user, forcing an upgrade for any team collaboration
Pros
- Automation builder supports complex, multi-channel branching logic across email, SMS, and WhatsApp in one workflow.
- Built-in lead scoring and lightweight CRM reduce the need for a separate sales-tracking tool for small teams.
- Deliverability and reporting are frequently praised by reviewers as more detailed than basic email tools.
- 1,000+ native integrations connect it to common ecommerce, CRM, and analytics platforms.
Cons
- No free plan; only a 14-day trial, and pricing rises quickly as contact count grows past the entry tier.
- Starter and Plus tiers cap accounts at 1 user, forcing an upgrade for any team collaboration.
- Capterra reviewers report the page and form builder as unintuitive and hard to customize.
- Users report encountering bugs and inconsistent features that require repeated troubleshooting.
Pricing: From $15/mo — ~$15/month (Starter, ~1,000 contacts, third-party sourced) vs Klaviyo's paid tier, which has no fixed dollar figure exposed in our listing data
3.Brevo — best Klaviyo alternative for small businesses and marketers with large but mostly-inactive contact lists who want to be billed by emails sent rather than penalized for contacts stored
Brevo is the best Klaviyo alternative for marketers with large but mostly-inactive contact lists who want to be billed by monthly email volume rather than by total profile count. Brevo's Free plan sends up to 300 emails/day with unlimited stored contacts at no cost, while Klaviyo's free tier caps out at 250 profiles regardless of how many of those profiles are actually engaged. Brevo's Starter plan begins around $9/month for 5,000 emails, a published starting price where Klaviyo's paid tier exposes none, and every Brevo paid plan includes unlimited contacts since billing is based on send volume instead. Brevo holds a 4.6/5 rating from 3,512 Capterra reviews, versus Klaviyo's single Product Hunt review at 4/5. Klaviyo remains the better choice for ecommerce brands specifically built around Shopify, WooCommerce, BigCommerce, or Magento: its unified customer profiles sync order history and browsing behavior automatically to drive behavior-triggered flows, a depth of native ecommerce integration Brevo's listing doesn't describe. Brevo's own free plan is also capped at just 300 emails/day (roughly 9,000/month), and marketing automation and landing pages require jumping to the $18/month Business tier, a bigger step than some competitors' mid-tier plans.
Compared to Klaviyo: Free plan allows unlimited stored contacts at up to 300 emails/day vs Klaviyo's 250-profile free-tier cap, Starter plan published at $9/month vs Klaviyo's unpublished paid starting price, 4.6/5 rating from 3,512 Capterra reviews vs Klaviyo's single Product Hunt review
Wins:Free plan allows unlimited stored contacts (up to 300 emails/day) versus Klaviyo's free tier, which is capped at 250 profiles regardless of engagement · Starter plan has a published starting price of $9/month, where Klaviyo's paid tier exposes no fixed dollar figure · 4.6/5 rating backed by 3,512 Capterra reviews, versus Klaviyo's single Product Hunt review
Loses:Native ecommerce platform integrations (Shopify, WooCommerce, BigCommerce, Magento) are less deeply documented than Klaviyo's order- and browsing-data-driven profiles · Free plan caps at 300 emails/day (roughly 9,000/month), a volume limit rather than Klaviyo's simpler 250-profile cap · Marketing automation and landing pages require the $18/month Business tier, a bigger jump than Starter alone provides
Pros
- Every paid plan includes unlimited stored contacts, since pricing is based on email volume instead.
- Free plan requires no credit card and includes core email marketing functionality.
- Bundles SMS, live chat, and a lightweight CRM alongside email in one platform.
- Transactional email and SMS APIs are available on the same account as marketing campaigns.
Cons
- Free plan's 300 emails/day cap is restrictive for anything beyond very small lists.
- Marketing automation and landing pages require the Business tier, a larger jump than Starter alone provides.
- Some users report unclear account policy and compliance enforcement that can affect sending reliability.
- Higher-volume Starter pricing (up to ~$69/month for 100,000 emails) scales quickly compared to flat-rate competitors.
Pricing: Free tier · paid from $9/mo — $9/month (Starter, from 5,000 emails/month) vs Klaviyo's paid tier, which has no fixed dollar figure exposed in our listing data; Brevo's free plan includes unlimited contacts vs Klaviyo's 250-profile cap
Which one is right for you?
- You run a small Shopify or WooCommerce store and want automation without profile-based pricing surprisesMailchimp
- You need branching automation across email, SMS, and WhatsApp with built-in lead scoringActiveCampaign
- You have a large contact list where most subscribers rarely open your emailsBrevo
- You want a published, flat starting price instead of a profile-count calculator with no visible numberMailchimp
- You need a CRM-style pipeline alongside your email and SMS campaignsActiveCampaign
- You want every paid plan to include unlimited stored contactsBrevo
Frequently asked questions
Is there a free alternative to Klaviyo?
- Yes. Mailchimp, ActiveCampaign's trial aside, and Brevo all offer usable entry options — Mailchimp's free plan covers 250 contacts and 500 sends/month like Klaviyo's own free tier, and Brevo's free plan allows unlimited stored contacts at up to 300 emails/day, while ActiveCampaign has no permanent free plan at all, only a 14-day trial.
What is the closest alternative to Klaviyo for ecommerce brands?
- Mailchimp is the closest match on core mechanics: both offer a 250-contact free tier and native Shopify/WooCommerce automation triggers like abandoned-cart emails, though Klaviyo's listing describes deeper native syncing of order and browsing data into unified customer profiles.
Can Brevo replace Klaviyo?
- Brevo can replace Klaviyo for brands whose main pain point is per-profile pricing on a large, mostly-inactive list, since Brevo bills by email volume and includes unlimited contacts on every paid plan, but its listing doesn't describe the same depth of native ecommerce data integration Klaviyo offers.
Is Klaviyo more expensive than Mailchimp?
- It's not verifiable from this data: Klaviyo's paid-tier pricing has no exposed starting dollar figure in our listing data because it scales by profile count, while Mailchimp publishes a fixed $13/month Essentials starting price, so a direct dollar comparison can't be made without knowing Klaviyo's actual profile count.
Which Klaviyo alternative has the best reviews?
- Mailchimp has the largest review base by far at 4.5/5 across 17,674 Capterra reviews, though ActiveCampaign (4.6/5, 2,568 reviews) and Brevo (4.6/5, 3,512 reviews) both edge it out on raw star rating; Klaviyo itself has only a single Product Hunt review on file at 4/5.
Does ActiveCampaign have a free plan like Klaviyo?
- No. ActiveCampaign offers only a 14-day free trial with no permanent free plan, unlike Klaviyo's free tier, which permanently covers up to 250 profiles and 500 email sends per month.