Mailchimp — Email and SMS marketing platform with automation, AI content tools, and a free tier for up to 250 contacts.
By Noahlast updated pricing verified
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Best for: small businesses and e-commerce brands running email/SMS campaigns with built-in automation
Pricing: Free up to 250 contacts; Essentials from $13/month; Standard from $20/month; Premium from $350/month.
- Mailchimp's Free plan covers up to 250 contacts and 500 sends/month.
- Essentials starts at $13/month; Standard is $20/month; Premium is $350/month.
- Mailchimp holds a 4.5/5 rating from 17,674 reviews on Capterra.
- Standard tier includes up to 200 automation flows and AI content tools.
- Mailchimp is owned by Intuit.
Limitations: Pricing rises steeply as contact list size grows.; Advanced automation and predictive segmentation require Standard or Premium.; Free plan's email support ends after the first 30 days.
Top alternatives: Constant Contact, Klaviyo, ActiveCampaign, Brevo, Kit — full list
What is Mailchimp?
Mailchimp is a marketing platform centered on email and SMS campaigns, built around a drag-and-drop email builder, audience segmentation, and workflow-based automation. Beyond sending campaigns, it includes a lightweight CRM for tracking contacts and their activity, AI-assisted content generation, popup and landing-page forms for lead capture, and analytics for measuring campaign ROI. Mailchimp integrates with more than 300 third-party tools, including e-commerce platforms like Shopify and WooCommerce, letting stores trigger automated emails (abandoned cart, order confirmations) from purchase data. It serves small businesses and solo marketers on its lower tiers and scales up to larger e-commerce and enterprise teams that need predictive segmentation, multi-step automation, and dedicated onboarding support on its higher tiers.
Mailchimp is an email and SMS marketing platform owned by Intuit that combines campaign design, marketing automation, audience segmentation, and AI-assisted content tools in one dashboard. It's built for small businesses, e-commerce retailers, restaurants, and non-profits running their own campaigns, with enterprise-scale custom plans for lists over 1 million contacts. The Free plan covers up to 250 contacts and 500 sends a month; Essentials starts at $13/month, Standard at $20/month (with automation flows and AI tools), and Premium at $350/month for advanced segmentation and phone support, all with a 14-day free trial and no credit card required. Mailchimp holds a 4.5/5 rating from 17,674 reviews on Capterra, with reviewers consistently praising its drag-and-drop builder and templates while flagging that pricing climbs steeply as contact lists grow.
Standout feature: A drag-and-drop email builder combined with e-commerce automation triggers (abandoned cart, order follow-up) and AI content tools, backed by 300+ third-party integrations.
Biggest weakness: Pricing scales with contact-list size and jumps sharply between tiers ($13 to $20 to $350/month), so growing lists get expensive fast, and reviewers describe the cost as disproportionate to list growth on the higher tiers; the Free plan's support is email-only and expires after 30 days.
Pros
- Free tier is genuinely usable for small lists up to 250 contacts.
- Drag-and-drop builder and template library make campaign creation fast for beginners.
- Deep e-commerce integrations (Shopify, WooCommerce) enable automated triggers like abandoned-cart emails.
- AI content and automation tools are included starting at the Standard tier.
Cons
- Pricing climbs steeply as contact count grows, with users calling the cost disproportionate at scale.
- Advanced automation flows and predictive segmentation are gated behind Standard and Premium tiers.
- Free plan email support ends after the first 30 days.
- Premium tier jumps to $350/month, a large gap from Standard's $20/month.
Mailchimp pricing
Free tier · paid from $13/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 250 contacts, 500 sends/month (max 250/day), 1 audience, 1 seat, basic templates; email support for the first 30 days only. |
| Essentials | $13/mo | 10x contacts in monthly sends, A/B testing, email scheduling, 3 audiences, 3 seats, 24/7 email and chat support. 14-day free trial. |
| Standard | $20/mo | 12x contacts in monthly sends (up to 6,000), marketing automations (up to 200 flows), AI tools, custom templates, 5 audiences, 5 seats, 1 onboarding session. |
| Premium | $350/mo | 15x contacts in monthly sends (up to 150,000), advanced automations, predictive segmentation, unlimited audiences, phone support, 4 onboarding sessions. |
What reviewers say
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