Constant Contact — Email marketing platform for small businesses, with tiered plans priced by contact list size.
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Constant Contact in 20 seconds
Best for: small businesses and nonprofits under a few thousand contacts who want phone support and an all-in-one email, social, and landing-page tool
Pricing: From $12/month (Lite, 500 contacts) up to $80/month (Premium, 500 contacts), scaling to as much as $425/month at 25,000 contacts; no free tier.
- Constant Contact Lite starts at $12/month for 500 contacts, rising with list size.
- Standard starts at $35/month and Premium at $80/month, both at the 500-contact base rate.
- Paying 12 months upfront cuts prices by up to 15% across all tiers.
- Constant Contact holds a 4.3/5 rating from 2,942 reviews on Capterra.
- There is no permanently free plan; only a short trial period is offered.
Limitations: No permanently free plan.; Price scales steeply with contact list size.; Entry-level Lite tier lacks A/B testing and segmentation.
Top alternatives: Mailchimp, ActiveCampaign, MailerLite — full list
What is Constant Contact?
Constant Contact is an email marketing platform aimed at small businesses and nonprofits, combining campaign email, marketing automation, social media posting, and landing pages in one product. Pricing scales with the size of a sender's contact list rather than being flat-rate, starting at $12/month for the Lite tier at 500 contacts and rising steeply as list size grows — reported as high as $425/month at 25,000 contacts. The three tiers (Lite, Standard, Premium) layer on more automation and reporting depth: Standard adds A/B testing and segmentation, while Premium adds advanced multi-step automation, custom reporting, and SEO tools. Constant Contact has no permanently free plan, distinguishing it from competitors like Mailchimp and MailerLite that offer a genuinely free tier for small lists. The company positions itself on ease of use and phone support availability across all paid tiers, which is less common among lower-priced competitors.
Constant Contact is an email marketing platform built for small businesses, offering three paid tiers — Lite from $12/month, Standard from $35/month, and Premium from $80/month at the 500-contact base rate — with prices climbing as high as $425/month at 25,000 contacts. Lite covers basic email campaigns, one welcome automation, social posting, and landing pages; Standard adds A/B testing, list segmentation, pre-built automations, and drill-down reporting; Premium adds advanced automation paths, custom reporting, and SEO tools. Prepaying 12 months upfront cuts prices by up to 15% (Lite to $10.20/month, Standard to $29.75/month, Premium to $68/month), but there is no permanently free plan, only a short trial period. Constant Contact holds a 4.3/5 rating from 2,942 reviews on Capterra, with reviewers most often citing steep price increases as contact lists grow and occasional billing or cancellation friction as recurring complaints.
Standout feature: Phone support is included on every paid tier, including the entry-level Lite plan, which is uncommon among lower-priced email marketing competitors
Biggest weakness: No permanently free plan, and price climbs steeply with list size — reported as high as $425/month at 25,000 contacts — which pushes growing lists toward competitors like Mailchimp or MailerLite that offer either a free tier or gentler scaling.
Pros
- Phone support included on every paid tier, not gated to the top plan.
- Combines email, social posting, landing pages, and automation in one product.
- 12-month prepay discount cuts effective monthly price by up to 15%.
- 4.3/5 rating from nearly 3,000 Capterra reviews reflects a large, established user base.
Cons
- No permanently free plan; only a short trial before billing starts.
- Price scales steeply with contact list size, reported as high as $425/month at 25,000 contacts.
- Trustpilot reviews skew lower than Capterra, with recurring complaints about cancellation friction and auto-renewal billing.
- Basic Lite tier lacks A/B testing and segmentation, which are standard even on entry tiers at some competitors.
Constant Contact pricing
From $12/mo
| Plan | Price | Notes |
|---|---|---|
| Lite | $12/mo | Base rate at 500 contacts; basic email campaigns, one welcome automation, social marketing, and landing pages. Scales up with list size; drops to $10.20/month if paid annually. |
| Standard | $35/mo | Base rate at 500 contacts; adds A/B testing, segmentation, pre-built automations, and drill-down reporting. Drops to $29.75/month if paid annually. |
| Premium | $80/mo | Base rate at 500 contacts; adds advanced automation, custom reporting, and SEO tools. Drops to $68/month if paid annually. Prices for all tiers rise with contact list size, reported up to $425/month at 25,000 contacts. |
What reviewers say
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