MailerLite — An email marketing and website-building platform with a free plan up to 250 subscribers and paid plans starting at $12/month, used by over 1 million businesses and creators.
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Best for: creators and small businesses wanting an easy, genuinely usable free email marketing tier
Pricing: Free for up to 250 subscribers; paid plans start at $12/month (Comfort) and $25/month (Power), both billed by subscriber count with a 10% annual-billing discount.
- MailerLite's Free plan supports up to 250 subscribers and 2,500 monthly emails.
- Paid plans start at $12/month (Comfort) and $25/month (Power), both scaling with subscriber count.
- MailerLite has over 1 million users.
- The platform bundles email marketing, automation, landing pages, website building, and digital-product sales.
- MailerLite has a 4.7/5 rating from 2,322 reviews on Capterra.
Limitations: Pricing scales with subscriber count, so costs rise as a list grows.; Advanced deliverability tools (dedicated IP, account audits) require the custom-quoted Enterprise tier.; Automation depth is lighter than dedicated marketing-automation platforms like ActiveCampaign.
Top alternatives: Mailchimp, ActiveCampaign, Brevo, ConvertKit (Kit), Constant Contact — full list
What is MailerLite?
MailerLite is an email marketing and digital-marketing platform built around a drag-and-drop email editor, combined with automation workflows, landing pages, a website builder, signup forms, and tools for selling digital products like ebooks directly to subscribers. The platform includes performance analytics and reporting, more than 100 integrations (including WordPress, Shopify, and Zapier), and an AI writing assistant on paid tiers to help draft campaign copy. MailerLite emphasizes ease of use over the deeper enterprise feature set of platforms like HubSpot or ActiveCampaign, targeting creators and small-to-midsize businesses that want a simpler onboarding experience. MailerLite's Free plan supports up to 250 active subscribers and 2,500 emails per month with 2 user seats, 3 automations, and 1 website/landing page — usable for real, if small, projects rather than a pure trial. Paid tiers (Comfort from $12/month, Power from $25/month, both scaling with subscriber count) add unlimited templates, more automations, more websites and digital products, and 24/7 live chat support on Power. All new accounts also get a 14-day trial of premium features regardless of which plan they land on.
MailerLite is an email marketing platform combining a drag-and-drop email editor, marketing automation, landing pages, website building, signup forms, and digital-product sales in one product. It offers a permanently free plan for up to 250 subscribers and 2,500 monthly emails with 3 automations, and paid plans start at $12/month (Comfort tier) for higher subscriber limits, unlimited templates, 50 automations, and an AI writing assistant, scaling to the unlimited-everything Power plan starting at $25/month and a custom-quoted Enterprise tier for 200,000+ subscribers. MailerLite is built for creators, small businesses, and growing companies that want an easier, lower-cost alternative to more complex email marketing platforms, with over 1 million users and a 4.7/5 rating from 2,322 reviews on Capterra.
Standout feature: A permanently free plan for up to 250 subscribers that includes automation, landing pages, and a website builder, not just a stripped-down trial of the paid product.
Biggest weakness: Advanced deliverability and account-support features (dedicated IP, account audits, deliverability support) are reserved for the custom-quoted Enterprise tier, and the Free and Comfort plans' subscriber-based pricing means costs climb as a list grows, even for a small business that doesn't need Power's unlimited automations.
Pros
- Free plan supports up to 250 subscribers with real automation and landing-page features, not just a trial.
- Paid tiers start at $12/month, generally undercutting larger platforms like HubSpot or ActiveCampaign at comparable subscriber counts.
- Bundles email, landing pages, website building, and digital-product sales in one product rather than requiring separate tools.
- 100+ integrations including WordPress, Shopify, and Zapier.
Cons
- Pricing scales with subscriber count, so costs rise as a list grows even without needing more advanced features.
- Deliverability tooling like dedicated IPs and account audits is limited to the custom-quoted Enterprise tier.
- Automation and segmentation capabilities are less advanced than dedicated marketing-automation platforms like ActiveCampaign.
- 24/7 live chat support is reserved for the Power plan; lower tiers have more limited support access.
MailerLite pricing
Free tier · paid from $12/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 250 active subscribers, 2,500 monthly emails, 2 user seats, 3 automations, 1 website and 1 landing page, 3 signup forms, 100+ integrations. |
| Comfort | $12/mo | Starting price for the lowest subscriber tier, billed monthly (10% discount available on annual billing); 3 user seats, monthly emails at 10x the subscriber ceiling, unlimited templates, 50 automations, 10 websites/landing pages, 5 digital products, AI writing assistant. |
| Power | $25/mo | Starting price for the lowest subscriber tier, billed monthly (10% discount available on annual billing); unlimited subscribers, emails, user seats, automations, forms, and digital products, plus 24/7 live chat support. |
| Enterprise | Custom | Custom pricing for 200,000+ subscribers; dedicated success manager, custom sending volume, unlimited seats, dedicated IP add-on, account audits, deliverability support. |
What reviewers say
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