Kit — An email marketing platform for creators (formerly ConvertKit) with landing pages, automations, and paid newsletters, free for a limited subscriber list with paid Creator plans layered on top.
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Kit in 20 seconds
Best for: individual creators and newsletter writers wanting list building and paid-newsletter monetization together
Pricing: Free plan for smaller subscriber lists; paid Creator and Creator Pro tiers start near $25/month and $50/month and scale up with list size.
- Kit was formerly known as ConvertKit before rebranding.
- The Free plan includes unlimited landing pages, forms, and broadcast emails for a capped subscriber count.
- Paid Creator and Creator Pro tiers price by subscriber list size, starting around $25/month and $50/month respectively at the lowest subscriber bracket.
- Creator Pro adds advanced reporting, Facebook custom audiences, subscriber scoring, and unlimited team seats.
- Kit supports selling paid newsletter subscriptions and digital products directly to subscribers.
Limitations: Pricing scales with subscriber count, so cost rises automatically as a list grows.; Advanced reporting and Facebook audience syncing require the pricier Creator Pro tier.; No native mobile app; web-only.; The automation builder has a learning curve for creators new to tag-based email marketing.
Top alternatives: Mailchimp, ActiveCampaign, Beehiiv, Substack — full list
What is Kit?
Kit (formerly ConvertKit) is an email marketing and audience-growth platform built for individual creators: newsletter writers, course creators, and online sellers who need list building, email automation, and monetization tools without the general-brand e-commerce focus of tools like Mailchimp. The free plan covers list building (landing pages, signup forms) and sending broadcast emails to a capped subscriber count at no cost. Paid Creator and Creator Pro tiers add a visual automation builder for drip sequences and tag-based workflows, deeper audience segmentation, and, on Creator Pro, advanced reporting, Facebook custom audience syncing, subscriber engagement scoring, and unlimited team member seats. Kit also supports selling paid newsletter subscriptions and digital products directly to a creator's audience, positioning it as a combined email-and-monetization tool rather than pure email marketing software.
Kit, formerly known as ConvertKit, is an email marketing platform built specifically for creators, newsletter writers, and course/product sellers rather than general e-commerce brands. It offers a free plan for smaller subscriber lists with unlimited landing pages, forms, and broadcast emails, and paid Creator and Creator Pro tiers that unlock visual automation building, advanced audience segmentation, and (on Creator Pro) advanced reporting, Facebook custom audiences, subscriber scoring, and unlimited team seats; paid pricing scales up as subscriber list size grows. The platform also supports selling paid newsletter subscriptions and digital products directly. Kit competes with Mailchimp and ActiveCampaign on general email marketing features and with Beehiiv and Substack specifically on the paid-newsletter and creator-monetization use case.
Standout feature: Built-in support for selling paid newsletter subscriptions and digital products directly to subscribers, rather than treating monetization as a separate add-on outside the email platform.
Biggest weakness: Like most subscriber-count-based email pricing, cost scales up automatically as a creator's list grows, and reporting/analytics on the entry Creator tier are noticeably thinner than on Creator Pro, pushing serious growth-focused creators toward the pricier tier.
Pros
- Free plan supports real list-building tools (unlimited landing pages, forms, broadcasts) rather than a stripped-down trial.
- Visual automation builder makes tag-based drip sequences approachable for non-technical creators.
- Native support for paid newsletter subscriptions and digital product sales without a separate platform.
- Free migration support when moving an existing list over from another email platform.
Cons
- Pricing scales with subscriber count, so cost grows automatically as a creator's list grows, independent of send volume.
- Advanced reporting and Facebook custom audience syncing require the pricier Creator Pro tier.
- No native mobile app; the platform is web-only.
- Automation builder has a learning curve for creators new to tag-based (rather than list-based) email marketing.
Kit pricing
Free tier · paid from $25/mo
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Unlimited landing pages and forms, unlimited broadcast emails, and basic automation for a capped subscriber list size. |
| Creator | $25/mo | Starting price at the lowest subscriber-count bracket; price scales up with list size. Adds a visual automation builder and free account migration. |
| Creator Pro | $50/mo | Starting price at the lowest subscriber-count bracket; price scales up with list size. Adds advanced reporting, Facebook custom audiences, subscriber scoring, and unlimited team seats. |
What reviewers say
No third-party review scores on file yet.