5 Best Alternatives to Hotjar in 2026
By Noahlast updated pricing verified
From our data: 4 of the 5 Hotjar replacements listed here have a free plan, and the 3 that publish a paid entry price (Mouseflow at $25/month, Crazy Egg at $29/month billed annually and Lucky Orange at $32/month billed annually) all start below the $39/month, billed yearly, Contentsquare Growth plan that former Hotjar users are now offered, with a median entry price of $29/month.
Microsoft Clarity
FullStory
Crazy Egg
Mouseflow
Lucky OrangeHow we picked
- Hotjar can no longer be bought: new Hotjar accounts cannot be created, hotjar.com has redirected to a Contentsquare sign-up page since mid-August 2026, and the old Hotjar plans were replaced by Contentsquare's Free, Growth, Pro and Enterprise tiers. Each alternative was measured against what a former Hotjar user is offered now: Contentsquare Free (200,000 sessions a month, one month of data) or Growth (from $39/month billed yearly, $49 billed monthly, for 7,000 sessions).
- Coverage of Hotjar's core jobs decided fit. All five record sessions and build heatmaps, but feedback surveys come on every Mouseflow tier, on Crazy Egg's free plan and on every Lucky Orange paid plan, while FullStory keeps Guides & Surveys on its custom-quoted Advanced tier and Microsoft Clarity lists no survey tool.
- Free allowances were compared in their own units: Microsoft Clarity has no limit, FullStory covers 30,000 sessions a month with 12 months of retention for up to 10 users, Mouseflow 500 sessions with 1 month of retention, Crazy Egg's free plan covers instant heatmaps, conversion analytics and surveys, and Lucky Orange offers only a 7-day trial. Hotjar's own former free plan captured 35 sessions a day.
- Review evidence comes from each listing: FullStory has 4.6/5 from 67 Capterra reviews and 4.5/5 from 1,048 G2 reviews, Mouseflow 4.6/5 from 689 G2 reviews, Crazy Egg 4.4/5 from 87 Capterra reviews and Microsoft Clarity 4.4/5 from 10 Product Hunt reviews, while Lucky Orange has none on record. Hotjar's final 4.6/5 from 545 Capterra reviews describes a product that is no longer sold.
- Prices are on-site figures verified on 26 October 2026 for Crazy Egg, 15 September 2026 for Lucky Orange and 14 September 2026 for Microsoft Clarity, FullStory and Mouseflow. FullStory publishes no price above its free tier, and Microsoft Clarity has no paid tier to price.
Paid placement never alters editorial rank — read the full methodology.
Hotjar alternatives at a glance
| Alternative | Best for | Learning curve | Price |
|---|---|---|---|
| Hotjarreference | no new sign-ups: existing Hotjar customers checking their legacy account or planning the move to Contentsquare's plans | Low | Pricing not verified |
| Microsoft Clarity | marketing and product teams who want free, unlimited session recordings and heatmaps to complement traffic analytics they already run in Google Analytics | Low | Free |
| FullStory | product and UX teams who need to watch actual user sessions to diagnose friction, not just aggregate funnel metrics | Low | Free |
| Crazy Egg | marketers and agencies who want heatmaps, session recordings, and A/B tests across several websites on one pageview-priced plan instead of paying per seat | Low | Free tier · paid from $29/mo |
| Mouseflow | digital marketers and CRO specialists who need session replay and heatmaps to diagnose where a specific page or checkout flow loses users, without paying per seat as the team grows | Low | Free tier · paid from $25/mo |
| Lucky Orange | ecommerce and SaaS marketing teams under ~50,000 monthly sessions who want heatmaps, session recordings, and on-site surveys in one subscription instead of buying each separately | Low | From $32/mo |
Hotjar1Microsoft Clarity — best Hotjar alternative for marketing and product teams who want free, unlimited session recordings and heatmaps to complement traffic analytics they already run in Google Analytics
Microsoft Clarity is the best replacement for Hotjar, which is no longer sold: new Hotjar accounts cannot be created, and hotjar.com has redirected to Contentsquare since mid-August 2026. Clarity covers Hotjar's heatmaps and session recordings, and Clarity is free with no limit on traffic, sessions recorded or sites and apps tracked. That is more than Hotjar's old free plan, which captured 35 sessions a day, and more than the Contentsquare Free plan former Hotjar users now land on, which stops at 200,000 sessions a month with one month of data. Clarity adds rage-click and dead-click detection, AI Summaries, AI Chat, a Google Analytics integration and SDKs for Android, iOS, Flutter, React Native and Cordova/Ionic apps, where Hotjar was web-only. Clarity's 4.4/5 rating rests on just 10 Product Hunt reviews. Staying on Contentsquare with an existing Hotjar login is the better choice for teams that depend on surveys and feedback widgets, because Clarity lists no survey tool. Clarity's funnel and cohort reporting is also thinner than dedicated product analytics tools, and Clarity records only from installation onward, with no historical backfill.
Compared to Hotjar: free with no session limit where the Contentsquare Free plan that replaced Hotjar's stops at 200,000 sessions a month, SDKs for Android, iOS, Flutter and React Native apps where Hotjar was web-only, no survey or feedback-widget tool where Hotjar bundled both
Wins:Still available and free with no limit on traffic, sessions recorded or sites tracked, where Hotjar can no longer be signed up for and the Contentsquare Free plan that replaced Hotjar's stops at 200,000 sessions a month · SDKs for Android, iOS, Flutter, React Native and Cordova/Ionic extend recordings to mobile apps, where Hotjar recorded websites only · Rage-click and dead-click detection, AI Summaries and AI Chat all come at $0, with no paid tier to unlock
Loses:No survey or feedback-widget tool is listed, where Hotjar paired recordings with on-site surveys and feedback widgets · Records only from installation onward with no historical backfill, so reporting starts from zero after the switch · Funnel and cohort analysis is thinner than in dedicated product analytics tools such as Mixpanel or Amplitude, and the 4.4/5 rating rests on 10 Product Hunt reviews against Hotjar's final 4.6/5 from 545 Capterra reviews
Pros
- Completely free with no traffic limits, session caps, or paid upgrade tier.
- Session recordings and heatmaps installable via a single JavaScript snippet or native SDKs for Android, iOS, Flutter, and React Native.
- AI Summaries and AI Chat surface behavior trends without manual review of individual recordings.
- Direct integration with Google Analytics to correlate GA segments with Clarity session recordings.
Cons
- No conversion funnel or cohort analysis depth comparable to dedicated product analytics tools like Mixpanel or Amplitude.
- Recording only begins after the tracking code is installed, with no retroactive historical data.
- Data ownership sits with Microsoft's free ecosystem product rather than a paid vendor with contractual SLAs.
- Session sampling and masking require manual configuration to avoid capturing sensitive form data.
Pricing: Free — $0 with no limits vs the Contentsquare plans former Hotjar users now land on: Free up to 200,000 sessions a month with one month of data, or Growth from $39/month billed yearly ($49 monthly) for 7,000 sessions (verified )
2FullStory — best Hotjar alternative for product and UX teams who need to watch actual user sessions to diagnose friction, not just aggregate funnel metrics
FullStory is the Hotjar replacement for product and UX teams that want to search past behavior rather than skim a sample of recordings. Hotjar can no longer be signed up for, while FullStory still offers a self-serve free tier. FullStory captures every session by default with no pre-defined event tracking, so a team can retroactively find every user who hit a checkout error and replay those sessions. FullstoryFree covers 30,000 sessions a month, 12 months of retention and up to 10 users, with no credit card. Those 12 months beat the one month of data on the Contentsquare Free plan that former Hotjar users now land on, though that plan's 200,000 monthly sessions dwarf FullStory's 30,000. FullStory holds 4.6/5 from 67 Capterra reviews and 4.5/5 from 1,048 G2 reviews, the largest review base in this list. Staying on Contentsquare, which absorbed Hotjar, is the better choice for teams that need surveys or a published paid price. FullStory puts StoryAI and Guides & Surveys on its custom-quoted Advanced tier, every paid FullStory plan needs a sales quote where Contentsquare Growth starts at $39/month billed yearly, reviewers report sharp cost jumps past the free quota, and mobile analytics is a separate add-on.
Compared to Hotjar: retroactive search across every captured session with no event setup, 12 months of free retention where the Contentsquare Free plan that replaced Hotjar's keeps one month, surveys only on the custom-quoted Advanced tier where Hotjar's free plan included 20 survey responses a month
Wins:Captures every session with no pre-defined events, so any past behavior can be searched and replayed after the fact · Free tier keeps 12 months of data for up to 10 users, against one month on the Contentsquare Free plan that former Hotjar users now land on · 4.5/5 from 1,048 G2 reviews and 4.6/5 from 67 Capterra reviews, the largest review base among these Hotjar replacements
Loses:Free tier stops at 30,000 sessions a month, against 200,000 on the Contentsquare Free plan that replaced Hotjar's · StoryAI and Guides & Surveys sit on the custom-quoted Advanced tier, where Hotjar's free plan included 20 survey responses a month · No published price above free: Business, Advanced and Enterprise all need a sales quote, reviewers report sharp cost jumps past the free quota, and mobile analytics is a separate add-on
Pros
- Retroactive session search finds and replays any past user behavior without pre-defining tracked events.
- StoryAI answers behavioral questions in plain language instead of requiring a custom dashboard build.
- Free tier covers 30,000 sessions/month and 12 months of retention with no credit card required.
- Reviewers consistently rate the interface as intuitive enough for non-technical team members to use directly.
Cons
- No published pricing above the free tier; Business, Advanced, and Enterprise all require a sales quote.
- Reviewers report costs escalate sharply once a site outgrows the 30,000-session free tier.
- High-traffic sites generate enough session volume that finding actionable insights can become overwhelming.
- Mobile analytics is a separate add-on rather than included by default.
Pricing: Free — Free to 30,000 sessions a month, then sales-quoted, vs Contentsquare (Hotjar's successor) Free to 200,000 sessions a month, then Growth from $39/month billed yearly for 7,000 sessions (verified )
3Crazy Egg — best Hotjar alternative for marketers and agencies who want heatmaps, session recordings, and A/B tests across several websites on one pageview-priced plan instead of paying per seat
Crazy Egg is the Hotjar replacement for marketers and agencies that want heatmaps, recordings and surveys plus A/B testing, on plans that cover unlimited domains and team members. Hotjar itself is no longer sold, and existing Hotjar customers now sign in through Contentsquare. Crazy Egg's no-card Free plan includes instant heatmaps, conversion analytics and website surveys, so a site that ran surveys on Hotjar's free plan can keep collecting answers at no cost. Paid plans are billed annually: Starter is $29/month ($348/year) for 5,000 tracked pageviews and 50 recordings, Plus is $99/month for 150,000 pageviews, 1,000 recordings and unlimited A/B tests, and Pro and Enterprise cost $249 and $599 a month. Crazy Egg never bills overages; tracking pauses until the 1st of the next month. Crazy Egg holds 4.4/5 from 87 Capterra reviews and says 449,000+ websites use it. Contentsquare, where Hotjar now lives, is the better fit for anyone who wants to pay month to month: Contentsquare Growth costs $49 billed monthly, or $39/month billed yearly, for 7,000 sessions, while every Crazy Egg paid plan is billed annually. Crazy Egg also lists no recordings on its free plan and gives Starter only 50 recordings and 5 heatmap reports a month.
Compared to Hotjar: unlimited A/B tests, popup CTAs and error tracking on the same snippet from the $99/month Plus plan, unlimited domains and team members on every plan, annual-only billing with just 50 recordings a month on the $29/month Starter plan
Wins:Plus at $99/month billed annually adds unlimited A/B tests, popup CTAs and error tracking to heatmaps and recordings, tools Hotjar's listing did not include · Unlimited domains and team members on every plan, so an agency can run many client sites from one account · No overage charges: tracking pauses at the monthly limit and resumes on the 1st, and every paid plan starts with a 30-day free trial
Loses:Every paid plan is billed annually, so Starter means $348 upfront, where Contentsquare Growth, which replaced Hotjar's paid plans, also bills monthly at $49 · The free plan lists no recordings, and Starter allows only 50 recordings and 5 heatmap reports a month · Tracking stops once a monthly limit is hit, leaving gaps in heatmaps and recordings during traffic spikes
Pros
- Free plan with web analytics, instant heatmaps, conversion analytics, and surveys requires no credit card.
- Unlimited domains and unlimited team members on every plan, so an agency can run many client sites on one account.
- No overage charges: tracking pauses at the monthly limit and resumes on the 1st of the next month.
- Heatmaps, recordings, A/B testing, popup CTAs, error tracking, funnels, and surveys share one install snippet.
- Every paid plan, Enterprise included, starts with a 30-day free trial.
Cons
- All paid plans are billed annually; there is no month-to-month option.
- Starter includes only 5 heatmap reports and 50 recordings a month and no A/B testing, which starts on Plus at $99/month.
- Large price steps between plans: $99, $249, and $599 a month, each paid a year at a time.
- Once a monthly limit is hit, data collection stops until the 1st of the next month, leaving gaps in heatmaps and recordings during traffic spikes.
Pricing: Free tier · paid from $29/mo — $29/month Starter billed annually ($348/year; 5,000 pageviews, 50 recordings) vs Contentsquare Growth, which replaced Hotjar's paid plans, from $39/month billed yearly or $49 monthly for 7,000 sessions (verified )
4Mouseflow — best Hotjar alternative for digital marketers and CRO specialists who need session replay and heatmaps to diagnose where a specific page or checkout flow loses users, without paying per seat as the team grows
Mouseflow is the closest like-for-like replacement for Hotjar, which can no longer be signed up for now that it has been folded into Contentsquare. Like Hotjar, Mouseflow installs with one JavaScript snippet and pairs session replay and heatmaps with conversion funnels and feedback surveys. Every Mouseflow tier, Free included, adds friction and rage-click detection, form analytics and Mina AI. Pricing is public and set by monthly recorded sessions, with unlimited users on every plan: Free covers 500 sessions, Essential costs $25/month for 5,000, Advanced $109/month for 25,000 and Premium $319/month for 100,000. Essential undercuts the $39/month (billed yearly) Contentsquare Growth plan that former Hotjar users are offered, though Growth includes 7,000 sessions to Essential's 5,000. Mouseflow holds 4.6/5 from 689 G2 reviews, with ease of setup and support both rated 9.0/10. Staying on Contentsquare is the better choice for anyone who mainly wants volume at no cost: the Contentsquare Free plan covers 200,000 sessions a month against Mouseflow Free's 500. Mouseflow also keeps only 1 month of data on Free and 3 months on Essential, with one website project and one funnel on each.
Compared to Hotjar: the same one-snippet mix of session replay, heatmaps, funnels and feedback surveys on every tier, unlimited users with public session-based prices from $25/month, a free plan of only 500 sessions a month with 1 month of retention
Wins:Feedback surveys, form analytics, funnels and rage-click detection ship on every tier, Free included, the closest match in this list to Hotjar's mix of heatmaps, recordings and surveys · Unlimited users on every plan, with public prices of $25, $109 and $319 a month for 5,000, 25,000 and 100,000 sessions · Mina AI answers plain-language questions about recorded sessions, and a Mouseflow MCP Server lets AI coding assistants query session data directly
Loses:Free covers 500 sessions a month, against 200,000 on the Contentsquare Free plan that former Hotjar users now land on · Retention is 1 month on Free and 3 months on Essential, so seasonal comparisons need Advanced at $109/month or Premium at $319/month · Free and Essential allow one website project and one conversion funnel each, and Enterprise pricing above 100,000 sessions is custom
Pros
- Unlimited team members on every plan, including Free, avoids per-seat cost creep as teams grow.
- Session-based pricing is transparent and public, with no custom quote required below Enterprise.
- Ease of setup and quality of support both rate 9.0/10 in G2 reviews.
- Mina AI and the Mouseflow MCP Server add natural-language and programmatic access to session data beyond dashboard browsing.
Cons
- Data retention is short on lower tiers (1 month on Free, 3 months on Essential), limiting longer-term trend analysis.
- Website projects and conversion funnels are capped per tier (1 each on Free and Essential), forcing an upgrade for multi-site tracking.
- Enterprise pricing is fully custom, with no published numbers for teams above the Premium tier's 100,000-session limit.
- As with any session-replay tool, capturing full user interaction data raises privacy and compliance considerations that need separate review.
Pricing: Free tier · paid from $25/mo — $25/month Essential for 5,000 sessions vs Contentsquare Growth, which replaced Hotjar's paid plans, from $39/month billed yearly for 7,000 sessions (verified )
5Lucky Orange — best Hotjar alternative for ecommerce and SaaS marketing teams under ~50,000 monthly sessions who want heatmaps, session recordings, and on-site surveys in one subscription instead of buying each separately
Lucky Orange is the Hotjar replacement for ecommerce and SaaS teams that want heatmaps, session recordings, funnels, on-site surveys and live chat in one subscription. Hotjar is no longer sold, and existing Hotjar customers now sign in through Contentsquare. Every Lucky Orange paid plan includes all five tools with unlimited team members, and its dynamic heatmaps capture clicks inside dropdowns and pop-ups. Discovery AI reads session data and writes a diagnosis of what to fix, linked to the heatmap or recording behind each claim. Build costs $32/month billed annually ($39 billed monthly) for up to 3,500 sessions, Grow $72/month for 10,000, Expand $199/month from 50,000 and Scale $839/month from 300,000. Lucky Orange says it runs on more than 500,000 websites. Contentsquare, Hotjar's successor, is the better choice for anyone who needs a free plan or more sessions per dollar. Lucky Orange offers only a 7-day trial, and Build's 3,500 sessions cost $32/month billed annually where Contentsquare Growth gives 7,000 for $39/month billed yearly. Discovery AI is also a paid add-on on every plan, each extra website costs $5, and Lucky Orange has no external rating on record.
Compared to Hotjar: live chat and the Discovery AI analyst alongside heatmaps, recordings, funnels and surveys, unlimited team members on every plan, a 7-day trial instead of the free plan Hotjar offered
Wins:Heatmaps, recordings, funnels, on-site surveys and live chat are all included on every paid plan with no per-feature upsell · Dynamic heatmaps capture clicks inside dropdowns and pop-ups that some heatmap tools miss · Discovery AI writes a specific diagnosis linked to the exact heatmap or recording behind it, and every tier includes unlimited team members
Loses:No free plan, only a 7-day trial, where Hotjar had a free plan and the Contentsquare Free plan that replaced Hotjar's covers 200,000 sessions a month · Discovery AI is a paid add-on on every plan, and each additional website costs $5 · Steep jumps from $199/month (Expand) to $839/month (Scale) billed annually, and no external rating is on record
Pros
- Heatmaps, session recordings, funnels, surveys, and live chat are included on every paid plan with no per-feature upsell
- Unlimited team members on every tier, including the entry-level Build plan
- Dynamic heatmaps capture clicks inside dropdowns and pop-ups that some competing heatmap tools miss
- 7-day free trial gives full access to every feature, including Discovery AI, before billing starts
Cons
- No permanent free plan, only a 7-day trial before a paid plan is required
- Discovery AI is a paid add-on on top of every plan rather than a bundled feature
- Pricing jumps sharply between tiers, from $199/month (Expand, annual) to $839/month (Scale, annual)
- Additional websites cost $5/site on top of the base plan price
Pricing: From $32/mo — $32/month Build billed annually ($39 monthly) for 3,500 sessions vs Contentsquare Growth, which replaced Hotjar's paid plans, from $39/month billed yearly ($49 monthly) for 7,000 sessions (verified )
Which one is right for you?
- You used Hotjar's free plan for heatmaps and recordings and want the same at no cost, with no traffic capMicrosoft Clarity
- You record sessions in Android or iOS apps as well as on your websiteMicrosoft Clarity
- You need to search months of past sessions for one behavior, such as every user who hit a checkout errorFullStory
- You run several client sites and want heatmaps, surveys and A/B tests on one accountCrazy Egg
- You relied on Hotjar surveys next to recordings and want the closest like-for-like swapMouseflow
- Your team keeps growing and you want session-based pricing with unlimited users, starting freeMouseflow
- You sell online and want live chat and an AI-written diagnosis beside your recordingsLucky Orange
Frequently asked questions
Is Hotjar still available?
- No, Hotjar is no longer sold: it has been folded into Contentsquare, new Hotjar accounts cannot be created, and since mid-August 2026 hotjar.com redirects to a Contentsquare sign-up page. Existing Hotjar customers sign in through Contentsquare's login with their same credentials, and Hotjar's heatmaps, recordings (now called Session Replay) and surveys continue inside Contentsquare's Free, Growth, Pro and Enterprise plans.
What is the best replacement for Hotjar?
- Microsoft Clarity is the best replacement for most former Hotjar users, because Clarity records sessions and builds heatmaps free with no limit on traffic, sessions or sites. Clarity lists no survey tool, so teams that relied on Hotjar surveys should look at Mouseflow, which includes feedback surveys on every plan from Free (500 sessions a month) to Premium ($319/month).
Is there a free alternative to Hotjar?
- Yes, four of the five Hotjar alternatives here have a free plan: Microsoft Clarity with no traffic cap, FullStory with 30,000 sessions a month and 12 months of data, Mouseflow with 500 sessions a month, and Crazy Egg with instant heatmaps, conversion analytics and website surveys. Lucky Orange offers only a 7-day trial, and the Contentsquare Free plan, where former Hotjar users land, covers 200,000 sessions a month with one month of data.
What is the closest alternative to Hotjar?
- Mouseflow is the closest like-for-like replacement for Hotjar, pairing session replay and heatmaps with conversion funnels and feedback surveys behind one JavaScript snippet, as Hotjar did. Mouseflow's free plan is small at 500 sessions a month with 1 month of retention, and paid plans cost $25, $109 and $319 a month with unlimited users.
Can Microsoft Clarity replace Hotjar?
- Yes for heatmaps and session recordings, which Microsoft Clarity provides free with no traffic cap, plus SDKs for Android, iOS, Flutter and React Native apps where Hotjar was web-only. Clarity does not replace Hotjar's surveys and feedback widgets, since Clarity lists neither, and Clarity records only from installation onward with no historical backfill.
Can I still log in to my old Hotjar account?
- Yes, through Contentsquare: existing Hotjar customers sign in with their same credentials via Contentsquare's login, but new Hotjar accounts cannot be created. Plans are now Contentsquare's, starting with a Free plan of 200,000 sessions a month with one month of data and a Growth plan from $39/month billed yearly ($49 monthly) for 7,000 sessions.
Which Hotjar alternative has the cheapest paid plan?
- Mouseflow has the lowest published paid entry at $25/month for 5,000 sessions, ahead of Crazy Egg Starter at $29/month billed annually and Lucky Orange Build at $32/month billed annually. All three start below the $39/month (billed yearly) Contentsquare Growth plan that former Hotjar users are offered, and Microsoft Clarity has no paid tier at all.