Mouseflow — Session replay and heatmap platform with unlimited seats on every plan, free for 500 sessions/month or from $25/month.
By Noahlast updated pricing verified
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Best for: digital marketers and CRO specialists who need session replay and heatmaps without per-seat pricing
Pricing: Free for 500 sessions/month; paid plans start at $25/month for 5,000 sessions, scaling to $319/month for 100,000 sessions.
- Mouseflow's Free plan covers 500 sessions/month; Essential starts at $25/month for 5,000 sessions.
- Advanced ($109/month) covers 25,000 sessions and is Mouseflow's most popular plan; Premium ($319/month) covers 100,000 sessions.
- Every Mouseflow plan, including Free, allows unlimited team members with no per-seat charges.
- Mouseflow holds a 4.6/5 rating from 689 reviews on G2, with ease of setup and support quality both rated 9.0/10.
- Mina AI and the Mouseflow MCP Server let users query recorded session data in natural language or programmatically.
Limitations: Data retention is short on lower tiers, capped at 1 month on Free and 3 months on Essential.; Website projects and conversion funnels are capped per tier, forcing upgrades for multi-site tracking.; Enterprise pricing above the Premium tier's 100,000-session limit is fully custom with no published numbers.
Top alternatives: Hotjar, FullStory, Crazy Egg, Microsoft Clarity, Contentsquare — full list
What is Mouseflow?
Mouseflow captures how visitors actually use a website — mouse movement, clicks, scrolling, form field abandonment — and turns it into session replay videos, heatmaps, and conversion funnels rather than the aggregate pageview counts a traditional analytics tool reports. It's aimed at digital marketers, CRO specialists, and UX designers who need to see where a specific flow breaks down, not just that a page's conversion rate dropped. Pricing is set entirely by monthly recorded sessions, and Mouseflow markets this as "public, predictable" with no per-seat charges — every plan, including Free, allows unlimited team members. Higher tiers add more website projects, conversion funnels, and longer data retention (up to 12 months on Premium) rather than gating core features behind price. Mina AI surfaces friction points and answers natural-language questions about recorded sessions, and a Mouseflow MCP Server lets AI coding assistants query session data directly. The product is entirely web-based, installed via a JavaScript snippet with no native desktop or mobile app.
Mouseflow is a behavior analytics platform that records session replays, generates click and scroll heatmaps, and tracks conversion funnels to show where website visitors struggle or drop off. It prices by monthly recorded sessions rather than per seat, with unlimited users on every tier: Free (500 sessions, 1 month retention), Essential at $25/month (5,000 sessions, 3 months retention), Advanced at $109/month (25,000 sessions, most popular), Premium at $319/month (100,000 sessions), and custom Enterprise. All tiers include friction and rage-click detection, form analytics, feedback surveys, and an AI layer (Mina AI, an MCP server) for querying session data. Mouseflow holds a 4.6/5 rating from 689 reviews on G2, with ease of setup and support quality both cited near the top of the scale.
Standout feature: Session-based pricing with unlimited user seats on every tier including Free, so adding team members never triggers a plan upgrade the way per-seat analytics tools do.
Biggest weakness: Data retention is capped tightly on lower tiers (1 month on Free, 3 months on Essential), so teams that need to compare behavior against a full seasonal cycle are pushed toward Advanced or Premium regardless of their actual session volume.
Pros
- Unlimited team members on every plan, including Free, avoids per-seat cost creep as teams grow.
- Session-based pricing is transparent and public, with no custom quote required below Enterprise.
- Ease of setup and quality of support both rate 9.0/10 in G2 reviews.
- Mina AI and the Mouseflow MCP Server add natural-language and programmatic access to session data beyond dashboard browsing.
Cons
- Data retention is short on lower tiers (1 month on Free, 3 months on Essential), limiting longer-term trend analysis.
- Website projects and conversion funnels are capped per tier (1 each on Free and Essential), forcing an upgrade for multi-site tracking.
- Enterprise pricing is fully custom, with no published numbers for teams above the Premium tier's 100,000-session limit.
- As with any session-replay tool, capturing full user interaction data raises privacy and compliance considerations that need separate review.
Mouseflow pricing
Free tier · paid from $25/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 500 sessions/month, 1 website project, 1 conversion funnel, 1 month data retention. |
| Essential | $25/mo | 5,000 sessions/month, 1 website project, 1 conversion funnel, 3 months data retention. |
| Advanced | $109/mo | Most popular; 25,000 sessions/month, 2 website projects, 5 conversion funnels, 6 months data retention. |
| Premium | $319/mo | 100,000 sessions/month, 5 website projects, 10 conversion funnels, 12 months data retention. |
| Enterprise | Custom | Custom sessions, projects, and funnels, with full control and dedicated support. |
What reviewers say
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