Microsoft Clarity — A free, unlimited behavioral analytics tool from Microsoft that shows session recordings, heatmaps, and AI-generated summaries of how visitors actually use a website or app.
By Noahlast updated pricing verified
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Microsoft Clarity in 20 seconds
Best for: marketing and product teams who want free, unlimited session recordings and heatmaps alongside their existing Google Analytics setup
Pricing: Free forever with no traffic limits, no paid tier, and no credit card required.
- Microsoft Clarity is free with no traffic limits, session caps, or paid tier.
- Clarity records session replays and generates click, scroll, and area heatmaps for web pages.
- Native SDKs track Android, iOS, Flutter, React Native, and Cordova/Ionic mobile apps.
- Clarity holds a 4.4/5 rating from 10 reviews on Product Hunt.
- Clarity integrates directly with Google Analytics to correlate GA segments with session recordings.
Limitations: No conversion funnel or cohort analysis as deep as dedicated product analytics tools.; Recording starts only after the tracking snippet is installed; no historical backfill.; Sensitive data masking requires manual configuration before going live.
Top alternatives: Hotjar, Google Analytics, Mixpanel, FullStory, Crazy Egg — full list
What is Microsoft Clarity?
Microsoft Clarity is a behavioral analytics platform: it records anonymized user sessions and generates click, scroll, and area heatmaps so a team can watch how visitors actually move through a page instead of inferring behavior from aggregate counts. Unlike Google Analytics, which reports traffic and conversion numbers, Clarity shows the raw session replay behind those numbers, plus rage-click and dead-click detection that flags friction automatically. It layers AI on top of this data: AI Summaries surface behavior trends without manual digging, and AI Chat lets a user ask questions about site behavior in plain language. Clarity is entirely free, funded by Microsoft as part of its advertising and Bing ecosystem rather than sold as a standalone SaaS product, and it tracks both websites and native mobile apps (Android, iOS, Flutter, React Native, Cordova/Ionic) through installable SDKs alongside a JavaScript snippet for web.
Microsoft Clarity is a web and mobile-app analytics tool that records real user sessions and renders click, scroll, and area heatmaps so teams can see exactly where visitors get stuck. It is built for digital marketers, product managers, and UX researchers, and it works alongside Google Analytics rather than replacing its traffic-counting role. Clarity is free forever with no traffic limits and no paid tier, tracking web pages plus Android, iOS, Flutter, React Native, and Cordova/Ionic apps through dedicated SDKs. Microsoft funds it as part of the Bing/advertising ecosystem, and it adds AI session summaries and a conversational AI Chat layer for querying behavioral data.
Standout feature: Every feature, including unlimited session recordings and heatmaps, is free with no traffic cap or paid tier, funded by Microsoft rather than sold as SaaS.
Biggest weakness: Clarity only records behavior after installation and has no historical backfill, and its funnel/conversion reporting is thinner than dedicated product-analytics tools like Mixpanel, so most teams run it alongside Google Analytics rather than instead of it.
Pros
- Completely free with no traffic limits, session caps, or paid upgrade tier.
- Session recordings and heatmaps installable via a single JavaScript snippet or native SDKs for Android, iOS, Flutter, and React Native.
- AI Summaries and AI Chat surface behavior trends without manual review of individual recordings.
- Direct integration with Google Analytics to correlate GA segments with Clarity session recordings.
Cons
- No conversion funnel or cohort analysis depth comparable to dedicated product analytics tools like Mixpanel or Amplitude.
- Recording only begins after the tracking code is installed, with no retroactive historical data.
- Data ownership sits with Microsoft's free ecosystem product rather than a paid vendor with contractual SLAs.
- Session sampling and masking require manual configuration to avoid capturing sensitive form data.
Microsoft Clarity pricing
Free · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Clarity | Free | Free forever with no limits on traffic, sessions recorded, or number of sites/apps tracked. |
What reviewers say
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