FullStory — AI-powered digital experience analytics that captures every user session for replay, heatmaps, and funnel analysis across web and mobile.
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FullStory in 20 seconds
Best for: product and UX teams who need to watch actual user sessions to diagnose friction, not just aggregate metrics
Pricing: Free up to 30,000 sessions/month; Business, Advanced, and Enterprise plans are custom-quoted with no published pricing.
- FullStory's free tier (FullstoryFree) covers 30,000 monthly sessions and 12 months of retention for up to 10 users, no credit card required.
- FullStory's paid Business, Advanced, and Enterprise plans are all custom-quoted; no published per-seat pricing exists.
- FullStory holds a 4.5/5 rating from 1,048 reviews on G2 and 4.6/5 from 67 reviews on Capterra.
- FullStory captures every user session by default, so teams can retroactively search and replay past behavior without pre-defining tracked events.
- StoryAI is FullStory's built-in AI assistant for answering behavioral questions in natural language.
Limitations: No published pricing above the free tier — every paid plan requires a sales quote.; Costs reportedly escalate sharply once session volume exceeds the free 30,000/month quota.; Mobile analytics is a separate add-on.
Top alternatives: Hotjar, Microsoft Clarity, Mixpanel, Amplitude, LogRocket — full list
What is FullStory?
FullStory is a behavioral analytics platform that automatically captures every click, scroll, rage-click, and form interaction on a website or app, then makes that raw session data searchable, replayable, and analyzable without requiring engineers to pre-define tracked events. Where traditional analytics tools require a team to decide in advance which events to track, FullStory's capture-everything model means a product manager can retroactively search for any behavior — like every user who hit a checkout error — and watch the actual session replay. The platform layers heatmaps, conversion funnels, and StoryAI (a natural-language AI assistant for querying behavioral data) on top of that capture layer, plus Guides & Surveys for in-product NPS collection. FullStory is closed-source and cloud-hosted, sold on a free tier plus custom-quoted Business, Advanced, and Enterprise plans.
FullStory is a behavioral analytics platform from FullStory, Inc. that automatically records user sessions across web and mobile apps, then surfaces them through session replay, heatmaps, funnel analysis, and an AI assistant called StoryAI that answers behavioral questions in plain language. A free FullstoryFree tier covers 30,000 monthly sessions, 12 months of data retention, and up to 10 users with no credit card required, while paid Business, Advanced, and Enterprise plans require a custom quote from sales rather than published per-seat pricing. FullStory holds a 4.5/5 rating from 1,048 reviews on G2 and 4.6/5 from 67 reviews on Capterra, with reviewers consistently praising the live session-replay view for spotting friction, while the most common complaint across both platforms is that pricing escalates sharply once a site outgrows the free session quota.
Standout feature: Captures every session by default with no pre-defined event tracking, so teams can retroactively search and replay any past user behavior instead of only what they thought to instrument in advance.
Biggest weakness: Published pricing stops at the free 30,000-session tier — every paid plan (Business, Advanced, Enterprise) requires a sales quote, and reviewers on G2 and Capterra repeatedly cite cost jumping sharply once a site exceeds the free quota.
Pros
- Retroactive session search finds and replays any past user behavior without pre-defining tracked events.
- StoryAI answers behavioral questions in plain language instead of requiring a custom dashboard build.
- Free tier covers 30,000 sessions/month and 12 months of retention with no credit card required.
- Reviewers consistently rate the interface as intuitive enough for non-technical team members to use directly.
Cons
- No published pricing above the free tier; Business, Advanced, and Enterprise all require a sales quote.
- Reviewers report costs escalate sharply once a site outgrows the 30,000-session free tier.
- High-traffic sites generate enough session volume that finding actionable insights can become overwhelming.
- Mobile analytics is a separate add-on rather than included by default.
FullStory pricing
Free · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| FullstoryFree | Free | Up to 30,000 monthly sessions, 12 months of analytics retention, up to 10 users; Session Replay and basic analytics included, no credit card required. |
| Business | Custom | Custom-quoted; adds team collaboration and expanded session volume. |
| Advanced | Custom | Custom-quoted; adds StoryAI, advanced segmentation, and Guides & Surveys. |
| Enterprise | Custom | Custom-quoted; adds multi-org management, mobile analytics add-on, and dedicated support. |
What reviewers say
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