Hotjar — A website behavior analytics tool for heatmaps, session recordings, and surveys, now merged into Contentsquare with a free tier covering 200,000 sessions a month.
By Noahlast updated pricing verified
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Hotjar in 20 seconds
Best for: small teams who want session recordings and heatmaps within a generous 200,000-session free tier
Pricing: Free for up to 200,000 sessions/month; Growth and Enterprise tiers are custom-quoted with no public pricing.
- Hotjar has been merged into Contentsquare's platform following Contentsquare's acquisition of Hotjar.
- The Free plan covers 200,000 sessions per month and 100 survey responses per month.
- Paid Growth and Enterprise tiers require contacting sales; no public per-tier dollar pricing exists.
- The free tier includes error monitoring, performance monitoring, and AI-generated insights (Sense AI).
- Hotjar holds a 4.6/5 rating from 545 reviews on Capterra.
Limitations: No self-serve paid tier; upgrading beyond Free requires a sales conversation.; No public dollar pricing exists for the Growth or Enterprise tiers.; The Hotjar brand is mid-transition into Contentsquare, which may confuse existing users.; Web-only, with no dedicated mobile app for reviewing data.
Top alternatives: Microsoft Clarity, FullStory, Mouseflow, Crazy Egg — full list
What is Hotjar?
Hotjar is a website behavior analytics tool: it captures heatmaps showing where visitors click, move, and scroll, records individual browsing sessions for playback, and runs on-site surveys and feedback widgets to explain the 'why' behind analytics numbers. Hotjar was acquired by Contentsquare and, as of this review, has been folded into Contentsquare's single product under the Contentsquare brand; the standalone hotjar.com marketing site now redirects visitors to a Contentsquare-branded Hotjar page. The current free plan is substantially larger than Hotjar's historical standalone free plan: 200,000 sessions per month versus the old 35-sessions-per-day cap, plus error monitoring, performance monitoring, and AI-powered insights (Sense AI) that were not part of legacy Hotjar. Paid tiers beyond Free require contacting sales rather than self-serve checkout, consistent with Contentsquare's broader enterprise-analytics positioning.
Hotjar is a website behavior analytics product used to understand how visitors actually use a site: heatmaps of clicks and scrolling, session recordings, and on-site surveys. As of this review, Hotjar has been merged into Contentsquare's platform following Contentsquare's acquisition of Hotjar, and hotjar.com now redirects to a Contentsquare product page. The current Free plan covers 200,000 sessions per month, 100 survey responses per month, and 10+ integrations (Slack, Jira, Unbounce, and others), plus error and performance monitoring and Sense AI insights that the legacy standalone Hotjar free plan (35 sessions/day) did not include. Paid Growth and Enterprise tiers are sales-quoted rather than self-serve, with no public per-tier dollar pricing; Contentsquare offers a 15-day trial of the Growth tier. Hotjar/Contentsquare competes with Microsoft Clarity, which offers unlimited free session recording, and FullStory on the paid-analytics side.
Standout feature: The free tier now allows 200,000 sessions per month after the Contentsquare merger, roughly 190 times the legacy standalone Hotjar free plan's 35-sessions-per-day cap.
Biggest weakness: There is no self-serve paid tier: any plan beyond the free tier requires contacting sales for a custom quote, with no public per-seat or per-session dollar pricing, making budgeting difficult compared to analytics tools with transparent paid tiers.
Pros
- Free tier covers 200,000 sessions/month, far above most competitors' free allowances.
- Combines heatmaps, session recordings, and surveys in one product rather than requiring separate tools.
- Error and performance monitoring plus AI-generated insights (Sense AI) are included even on the free plan.
- 10+ built-in integrations (Slack, Jira, Unbounce, and others) work without custom development.
Cons
- No public pricing for any tier beyond Free; Growth and Enterprise require a sales conversation.
- The brand and product are mid-transition into Contentsquare, which may confuse users looking for the standalone Hotjar product they knew.
- Website-only; there is no dedicated mobile app for reviewing recordings or heatmaps on the go.
- Competing free tiers, like Microsoft Clarity, offer unlimited sessions rather than a 200,000-session cap.
Hotjar pricing
Free · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 200,000 sessions/month, 100 survey responses/month, 10+ integrations, error and performance monitoring, Sense AI insights, 15-day Growth plan trial. |
| Growth | Custom | Custom/sales-quoted pricing; expanded session volume and analytics features beyond the free tier. |
| Enterprise | Custom | Custom/sales-quoted pricing; full Contentsquare platform features for larger organizations. |
What reviewers say
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