Should I use Contentsquare or Hotjar?

Use Contentsquare, because Hotjar is no longer sold and new Hotjar accounts cannot be created. Hotjar's heatmaps, recordings and surveys continue inside Contentsquare, starting with a Free plan of 200,000 sessions a month.

Is Contentsquare cheaper than Hotjar?

There is no Hotjar price to compare, because Hotjar plans are no longer sold. Contentsquare's Free plan covers 200,000 sessions a month, and Growth starts at $39/month billed yearly ($49 billed monthly) for 7,000 monthly sessions.

Can I still log in to Hotjar?

Yes, existing Hotjar customers sign in with their same credentials through Contentsquare's login. The hotjar.com site itself has redirected to a Contentsquare sign-up page since mid-August 2026.

Is Hotjar still free?

No standalone Hotjar free plan exists anymore: the old plan (35 sessions a day, 20 survey responses a month) has been replaced by Contentsquare's Free plan, which covers 200,000 sessions a month with one month of data.

Contentsquare vs Hotjar (2026)

By Noahlast updated October 27, 2026

Verdict: Choose Contentsquare if you need Hotjar-style heatmaps, session recordings and surveys today: Contentsquare's Free plan covers 200,000 sessions a month with one month of data, and Growth starts at $39/month billed yearly ($49 billed monthly) for 7,000 monthly sessions. Do not look for Hotjar as a separate product: Contentsquare stopped new Hotjar sign-ups, hotjar.com has redirected to Contentsquare since mid-August 2026, and existing Hotjar customers now sign in through Contentsquare's login. The deciding factor is availability; the trade-off is a broader platform with a moderate learning curve in place of Hotjar's low one.

Contentsquare

Experience analytics platform for website and app teams, with heatmaps, session replay, funnels and AI insights, free up to 200,000 sessions a month and now the home of Hotjar.

Pricing: Free tier · paid from $39/mo
License: Freemium

Best for Finding where and why visitors drop out of key website or app journeys by combining heatmaps, session replays and funnels on one dataset

Visit contentsquare.com Read our review

Hotjar

Discontinued: Hotjar, the heatmap, session recording and survey tool, is no longer sold on its own; it merged into Contentsquare, where new users now sign up.

Pricing: Pricing not verified

Best for no new sign-ups: existing Hotjar customers checking their legacy account or planning the move to Contentsquare's plans

4.6/5 on Capterra (545 reviews)

Visit hotjar.com Read our review

Which should you choose?

Choose Contentsquare if…

wins 4/6 use cases

You are an existing Hotjar customer: the same credentials sign in through Contentsquare's login, and Hotjar's heatmaps, recordings and surveys continue there
You want to start free: Contentsquare's Free plan covers 200,000 sessions a month with one month of data
You outgrow the Free plan: Growth starts at $39/month billed yearly ($49 billed monthly) for 7,000 monthly sessions
You need analytics for native mobile apps as well as websites, captured without manual event tagging
You want journey and conversion analysis, real-time error and frustration monitoring, and the Sense AI agent in the same platform

Choose Hotjar if…

wins 0/6 use cases

Not for new sign-ups: Contentsquare says it is no longer possible to create a new Hotjar account, and hotjar.com redirects to a Contentsquare sign-up page
You only need to reach a legacy account: existing Hotjar customers sign in with the same credentials through Contentsquare's login
You are looking for Hotjar's old free plan: the 35-sessions-a-day, 20-survey-responses-a-month plan has been replaced by Contentsquare's Free, Growth, Pro and Enterprise tiers

Contentsquare vs Hotjar: feature comparison

Feature	Contentsquare	Hotjar
Product status	Yesactive; Hotjar sign-ups now land here	Nono longer sold; hotjar.com redirects to Contentsquare since mid-August 2026
New accounts	Yessign-ups on contentsquare.com	Nonew Hotjar accounts cannot be created
Free tier	Yes200,000 sessions/month, 1 month of data	Nolegacy plan (35 sessions/day, 20 survey responses/month) replaced
Starting paid price	YesGrowth from $39/mo billed yearly ($49 monthly), 7,000 sessions/mo	Nono Hotjar plans sold
Higher tiers	PartialPro and Enterprise, quoted by traffic volume and modules	Nodiscontinued
Existing Hotjar logins	Yessame Hotjar credentials work at Contentsquare's login	Partiallegacy accounts reached only through Contentsquare
Heatmaps	Yesincluded from the Free plan	Nocontinue inside Contentsquare's plans
Session recordings	YesSession Replay, from the Free plan	Nocontinue as Session Replay in Contentsquare
Surveys and feedback	Yessurveys from the Free plan, plus Voice of Customer	Nocontinue inside Contentsquare's plans
Native mobile app analytics	Yesno-tag capture for mobile apps	Noformerly websites only
Journey and conversion analysis	YesProduct Analytics	Nodiscontinued; formerly funnels
Error and frustration monitoring	Yesreal-time (Experience Monitoring)	Unknown
AI insights	YesSense AI agent drafts recommendations	Unknown
Unmoderated user tests	Unknown	Nodiscontinued; formerly included
Learning curve	Partialmoderate; reviewers report setup needs developer coordination	Yeslow
External rating	Unknown	Yes4.6/5 from 545 reviews (Capterra)

Contentsquare vs Hotjar: pricing

Every tier both tools publish, as we last checked them — not just the entry price.

Is Hotjar still available?

No, Hotjar is no longer sold as a separate product: Contentsquare stopped new Hotjar sign-ups, and since mid-August 2026 hotjar.com redirects to a Contentsquare sign-up page and hotjar.com/pricing to Contentsquare's pricing page.

Contentsquare acquired Hotjar in 2021 and in 2024 brought the Contentsquare, Heap and Hotjar products together in one platform. By July 2026 hotjar.com described Hotjar as now part of Contentsquare and sent plan and pricing questions to contentsquare.com; Contentsquare now states that Hotjar is now Contentsquare and that new Hotjar accounts cannot be created. Existing Hotjar customers sign in with the same credentials through Contentsquare's login, and Hotjar's heatmaps, recordings (called Session Replay in Contentsquare) and surveys continue inside Contentsquare's Free, Growth, Pro and Enterprise plans.

What does Contentsquare cost for former Hotjar users?

Former Hotjar users can stay free on Contentsquare's Free plan, which covers 200,000 sessions a month with one month of data, or pay for Growth from $39/month billed yearly ($49 billed monthly) for 7,000 monthly sessions.

Pro and Enterprise sit above Growth, and Contentsquare's listing describes quotes based on traffic volume and the modules selected (Experience Analytics, Product Analytics, Experience Monitoring, Voice of Customer), with a free trial and a sales demo. For scale, Hotjar's old free plan captured 35 sessions a day, roughly 1,050 a month, plus 20 survey responses a month, so the Contentsquare Free plan's session allowance is far larger. Teams that wanted a simple standalone tool now buy into Contentsquare's broader platform and session-based plan structure.

Which is easier to use, Contentsquare or Hotjar?

Hotjar was easier, with a low learning-curve rating against Contentsquare's moderate one.

Hotjar ran on one tracking script and was quick to install and easy for non-analysts to read, which made Hotjar popular with small and midsize sites. Contentsquare captures interactions without manual event tagging, but reviewers report that setting up webpage mapping and tracking variables takes significant initial effort and close coordination with developers, and some users report that alerts break after a few weeks and need manual reconfiguration. Former Hotjar users who only want heatmaps and recordings should expect more setup than Hotjar needed.

What does Contentsquare add over Hotjar?

Contentsquare adds no-tag analytics for native mobile apps, journey and conversion analysis, real-time error and frustration monitoring, Conversation Intelligence and the Sense AI agent to the heatmaps, recordings and surveys Hotjar offered.

Sense analyzes session data and drafts recommendations, Conversation Intelligence analyzes customer support interactions at scale, and Voice of Customer collects feedback and sentiment. Contentsquare's listing does not say which of these modules each plan includes, so check before relying on one. Contentsquare reports 3,000+ customers, mostly enterprise and mid-market brands in retail, financial services and travel. Hotjar's unmoderated user tests are one feature the Contentsquare listing does not describe.

Strengths and weaknesses

Contentsquare

Pros

The Free plan includes up to 200,000 sessions a month with heatmaps, funnels, error monitoring and basic surveys, against the 35 sessions a day Hotjar's old free plan captured.
Automatic, tag-free capture lets teams analyze clicks, scrolls and form interactions retroactively without defining events in advance.
Sense AI answers plain-language questions and summarizes replays and heatmaps, and the MCP server connects the data to ChatGPT, Claude or Copilot.
One platform spans heatmaps, session replay, journeys, error and performance monitoring, surveys, product analytics and A/B testing, and Hotjar users log in with their existing credentials.
Rated 4.6/5 on G2 and 4.6/5 on Gartner Peer Insights, the scores Contentsquare displays on its site.

Cons

Free keeps only 1 month of data and records replays for 5% of sessions, capped at 10,000 a month.
Growth pricing scales steeply with traffic, from $49/month at 7,000 sessions to $739/month at 200,000 on monthly billing, and larger volumes need a sales quote.
APIs, alerts, SAML SSO, Data Connect and revenue attribution are reserved for the custom-quoted Pro and Enterprise plans.
Hotjar is no longer sold on its own, so teams that wanted a simple standalone tool must adopt Contentsquare's broader platform and session-based plans.