Contentsquare review
Experience analytics platform for website and app teams, with heatmaps, session replay, funnels and AI insights, free up to 200,000 sessions a month and now the home of Hotjar.
By Noahlast updated pricing verified
Contentsquare screenshots & video
Contentsquare in 20 seconds
Best for: finding where and why visitors drop out of key website or app journeys
Pricing: Free up to 200,000 sessions/month; Growth from $39/month billed yearly ($49 monthly) for 7,000 sessions; Pro and Enterprise are custom-quoted.
- Contentsquare Free includes up to 200,000 sessions a month, 1 month of data and 1 project.
- Contentsquare Growth costs $39/month billed yearly ($49 billed monthly) for 7,000 monthly sessions and $739/month at 200,000 sessions on monthly billing.
- Contentsquare acquired Hotjar in 2021 and Heap in 2023, and combined the three products in one platform in 2024.
- New Hotjar accounts can no longer be created; hotjar.com has redirected to Contentsquare since mid-August 2026, and Hotjar users sign in with their existing credentials.
- Contentsquare says 3,000 enterprise and mid-market brands and 1.3 million+ websites and apps use its platform.
- Contentsquare was founded in Paris in 2012 and has raised $1.4 billion in funding.
Limitations: Free keeps 1 month of data and records replays for only 5% of sessions (max 10,000 a month).; Self-serve Growth stops at 200,000 monthly sessions; higher volumes, APIs, alerts and SAML SSO require custom-quoted Pro or Enterprise.; Hotjar is no longer sold separately, so former Hotjar users must move to Contentsquare's plans.
Top alternatives: FullStory, Quantum Metric, Mouseflow, Amplitude, Adobe Analytics — full list
What is Contentsquare?
Contentsquare is a digital experience analytics platform: one tag on a website, or an SDK in a mobile app, records how people click, scroll, tap and fill in forms, and the platform turns that into heatmaps, session replays, funnels, journey maps, error and performance monitoring and surveys. Because capture is automatic, teams can analyze behavior retroactively without asking engineers to define events first. Founded in Paris in 2012, Contentsquare acquired Hotjar in 2021 and Heap in 2023 and in 2024 brought the three products together in one platform. Hotjar's heatmaps, recordings (now called Session Replay) and surveys continue in Contentsquare's Free and Growth plans, and existing Hotjar users sign in to Contentsquare with their old credentials. The sales-led Pro and Enterprise plans add cross-device journeys, revenue attribution, A/B testing, real user monitoring and analysis of AI-agent traffic. Sense, the built-in AI, answers questions about the data and summarizes replays and heatmaps, and an MCP server lets ChatGPT, Claude or Copilot query Contentsquare directly.
Contentsquare is an experience analytics platform that captures every click, scroll and tap on a website or mobile app without manual event tagging and turns it into heatmaps, session replays, funnels, journey analysis and error monitoring, with Sense AI summarizing replays and suggesting what to fix. Contentsquare bought Hotjar in 2021 and Heap in 2023 and merged the three products into one platform in 2024; new Hotjar accounts can no longer be created, and hotjar.com has redirected to Contentsquare since mid-August 2026. The Free plan covers up to 200,000 sessions a month, Growth starts at $39/month billed yearly ($49 billed monthly) for 7,000 sessions, and Pro and Enterprise are quoted by sales. Contentsquare says 3,000 enterprise and mid-market brands and 1.3 million+ websites use it, and its site shows a 4.6/5 rating on G2.
Standout feature: Tag-free capture feeding zone-based heatmaps that attach engagement or revenue metrics to each page element, with Sense AI summarizing replays and heatmaps and an MCP server that lets AI assistants query the data.
Biggest weakness: The self-serve plans have hard limits: Free keeps 1 month of data and records replays for only 5% of sessions (at most 10,000 a month), Growth climbs from $49 to $739 a month on monthly billing between 7,000 and 200,000 sessions, and no new heatmap or funnel data is collected once the monthly session cap is reached. APIs, alerts, SAML SSO and revenue attribution require Pro or Enterprise, which have no published prices.
Contentsquare: pros and cons
Pros
- The Free plan includes up to 200,000 sessions a month with heatmaps, funnels, error monitoring and basic surveys, against the 35 sessions a day Hotjar's old free plan captured.
- Automatic, tag-free capture lets teams analyze clicks, scrolls and form interactions retroactively without defining events in advance.
- Sense AI answers plain-language questions and summarizes replays and heatmaps, and the MCP server connects the data to ChatGPT, Claude or Copilot.
- One platform spans heatmaps, session replay, journeys, error and performance monitoring, surveys, product analytics and A/B testing, and Hotjar users log in with their existing credentials.
- Rated 4.6/5 on G2 and 4.6/5 on Gartner Peer Insights, the scores Contentsquare displays on its site.
Cons
- Free keeps only 1 month of data and records replays for 5% of sessions, capped at 10,000 a month.
- Growth pricing scales steeply with traffic, from $49/month at 7,000 sessions to $739/month at 200,000 on monthly billing, and larger volumes need a sales quote.
- APIs, alerts, SAML SSO, Data Connect and revenue attribution are reserved for the custom-quoted Pro and Enterprise plans.
- Hotjar is no longer sold on its own, so teams that wanted a simple standalone tool must adopt Contentsquare's broader platform and session-based plans.
Contentsquare pricing
Free tier · paid from $39/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Experience Analytics Free: up to 200,000 monthly sessions, 1 month of data, 1 project; heatmaps, funnels, error and performance monitoring, basic surveys and an MCP connection (300 tool calls a month). Session replays cover 5% of sessions, capped at 10,000 a month. |
| Growth | $39/mo | Billed yearly; $49 billed monthly. Price is for 7,000 monthly sessions and rises with traffic to $739/month on monthly billing at 200,000 sessions, with higher volumes quoted. Adds 13 months of data, 3 projects, zone-based heatmaps, journey analysis, impact quantification, Sense AI chat and replay and heatmap summaries. New accounts start with a 15-day Growth trial, no card needed. |
| Voice of Customer Growth | $79/mo | Separate surveys and feedback plan, from $79/month on yearly billing, for 500 to 100,000 responses a month with unlimited surveys and widgets, custom branding and AI survey analysis. Voice of Customer Free includes 100 responses a month and 3 surveys or widgets. |
| Pro | Custom | Custom quote. Up to 6 projects, cross-session and cross-device journeys, error analysis and real user monitoring, conversion and revenue attribution, AI-agent traffic analysis, A/B testing, APIs, alerts and SAML SSO; Sense Analyst and Conversation Intelligence are add-ons. Product Analytics (formerly Heap) plans are also quoted by sales. |
| Enterprise | Custom | Custom quote. Adds unlimited projects, real-time error alerts and synthetic monitoring, Sense Analyst with proactive and scheduled insights, Data Connect warehouse export, and dedicated support with SLAs. |
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