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22 Best SEO tools in 2026

SEO tools research keywords, audit sites for technical issues, track search rankings, and analyze backlinks, used by marketers, agencies, and content teams.

Top seo tools

Ranked by alternatives mapped, then most recently verified

  • 1

    FlexQueries

    Best for Running occasional keyword, backlink and site-audit checks across a handful of projects without paying for a Semrush or Ahrefs plan in months when little runs.

    SEO toolsPaid

    Web

    From $5 one-time

    10 alternatives

  • Ahrefs

    Best for SEO professionals and content marketers who need backlink analysis, keyword research, and rank tracking in one platform, at scale rather than for occasional single-page checks

    SEO toolsFreemium

    Web

    Free tier · paid from $29/mo

    9 alternatives

  • Semrush

    Best for Agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity.

    SEO toolsPaid

    Web

    From $117.33/mo

    9 alternatives

  • Bottally

    Best for Keeping a founder's blog publishing one researched post a day with no drafting or review work, on WordPress, Webflow, Ghost, Shopify or Wix.

    SEO toolsPaid

    Web

    From $99/mo

    8 alternatives

  • Byword

    Best for Generating dozens to thousands of long-form SEO articles or programmatic pages in batches and publishing them straight to WordPress, Webflow or HubSpot.

    SEO toolsFreemium

    Web

    Free tier · paid from $99/mo

    8 alternatives

  • Koala AI

    Best for Niche and affiliate site owners generating long-form SEO articles in bulk, including Amazon product roundups, and publishing them straight to WordPress.

    SEO toolsPaid

    Web

    From $25/mo

    8 alternatives

  • Rankbox

    Best for Solo founders on a new or low-authority domain who want one long-form article published every day without hiring a writer, and whose site can pull posts through Rankbox's REST API.

    SEO toolsPaid

    Web

    From $49.50/mo

    8 alternatives

  • SE Ranking

    Best for SEO agencies managing 10-30+ client projects who need rank tracking, white-label reporting, and AI-search visibility monitoring in one subscription.

    SEO toolsFreemium

    Web · iOS · Android

    From $103.20/mo

    8 alternatives

  • Ubersuggest

    Best for Running keyword research, a weekly site audit and rank tracking for one to a few small-business websites on a $29-$99/month budget or a one-time lifetime license.

    SEO toolsFreemium

    Web

    Free tier · paid from $29/mo

    8 alternatives

  • Frase

    Best for Publishing new SEO blog posts and refreshing decaying ones on WordPress, Webflow, Sanity or Wix from a single queue, with every draft and fix waiting for human approval.

    SEO toolsPaid

    Web

    From $49/mo

    7 alternatives

  • Mangools

    Best for Solo SEOs, freelancers, and small marketing teams who need keyword research, rank tracking, and backlink checks without an Ahrefs- or Semrush-sized budget or learning curve.

    SEO toolsFreemium

    Web

    Custom pricing

    7 alternatives

  • Moz Pro

    Best for Tracking rankings, crawl health and link metrics for three to ten company or client sites with scheduled reports, where Domain Authority is the number clients already expect to see.

    SEO toolsPaid

    Web

    From $49/mo

    7 alternatives

  • Outrank

    Best for Filling an empty or neglected company blog with one keyword-targeted article a day, published automatically to WordPress, Webflow, Shopify or Framer, plus starter backlinks, with no writer or outreach.

    SEO toolsPaid

    Web

    From $99/mo

    7 alternatives

  • RankPill

    Best for Keeping a small business website publishing one long-form, keyword-targeted article every day on WordPress, Shopify, Webflow, Wix or Framer without an in-house writer.

    SEO toolsPaid

    Web

    From $99/mo

    7 alternatives

  • SEOWebChecker

    Best for Running a quick technical and on-page SEO check on a client or business URL, then handing the exported PDF report to a developer or client.

    SEO toolsFreemium

    Web

    Free tier · paid from $29/mo

    7 alternatives

  • Serpstat

    Best for Agencies and in-house SEO teams that need keyword research, rank tracking, and technical site audits for multiple client sites in one subscription

    SEO toolsPaid

    Web

    From $50/mo

    7 alternatives

  • Writesonic

    Best for Finding the buyer prompts where ChatGPT, Gemini or Google AI Overviews recommend competitors instead of your brand, then producing the articles and site fixes to close those gaps.

    SEO toolsAI chat assistantsPaid

    Web

    From $99/mo

    7 alternatives

  • DataForSEO

    Best for developers and SEO agencies building rank trackers, backlink checkers, or keyword research tools who need raw SERP and backlink data via API rather than a finished dashboard

    SEO toolsPaid

    Web

    Custom pricing

    6 alternatives

  • Similarweb

    Best for Estimating competitors' website traffic, channel mix and audience to size a market or benchmark share before a launch, pitch or investment decision.

    SEO toolsWeb & Product AnalyticsFreemium

    Web

    Free tier · paid from $125/mo

    6 alternatives

  • Small SEO Tools

    Best for Students and bloggers who need a free, no-signup plagiarism check or paraphrase of a short document without buying dedicated writing software

    SEO toolsFreemium

    Web

    Free tier · paid from $4.99/mo

    6 alternatives

  • Surfer

    Best for Briefing and optimizing blog articles so in-house or freelance writers hit SERP-based targets inside a shared, scored editor in the browser, Google Docs or WordPress.

    SEO toolsPaid

    Web

    From $59/mo

    6 alternatives

  • Real rank

    Best for Publicly proving a site's Google organic growth with verified Search Console clicks instead of quoting Similarweb or Ahrefs traffic estimates.

    SEO toolsWeb & Product AnalyticsFree

    Web

    Free

    4 alternatives
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Find alternatives to a specific tool

Alternatives to FlexQueries10Alternatives to Ahrefs9Alternatives to Semrush9Alternatives to Bottally8Alternatives to Byword8Alternatives to Koala AI8Alternatives to Rankbox8Alternatives to SE Ranking8Alternatives to Ubersuggest8Alternatives to Frase7Alternatives to Mangools7Alternatives to Moz Pro7Alternatives to Outrank7Alternatives to RankPill7Alternatives to SEOWebChecker7Alternatives to Serpstat7Alternatives to Writesonic7Alternatives to DataForSEO6Alternatives to Similarweb6Alternatives to Small SEO Tools6Alternatives to Surfer6Alternatives to Real rank4

Frequently asked questions

What is the best seo tool tool right now?

FlexQueries leads this list — we have mapped more alternatives to it than to anything else here — it is best for running occasional keyword, backlink and site-audit checks across a handful of projects without paying for a semrush or ahrefs plan in months when little runs.. Ahrefs is the strongest runner-up.

Which seo tools are free?

7 of the 22 tools here have a usable free tier or are fully free: Ahrefs, Byword, Ubersuggest, SEOWebChecker, Similarweb and 2 more.