Serpstat review
All-in-one SEO platform for keyword research, rank tracking, site audits, and backlink analysis.
By Noahlast updated pricing verified
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Best for: Agencies and in-house SEO teams running keyword research, rank tracking, and site audits across multiple client domains
Pricing: Plans run from $50/month (Individual) to $410/month (Agency), billed monthly, with roughly 27% savings on annual billing; there is no free-forever tier, only a 7-day trial.
- Serpstat's Individual plan starts at $50/month for 5 projects, 100 searches/day, and 10,000 keyword position checks.
- Serpstat's index covers 1.50 billion domains, 8.62 billion keywords, and 529 billion backlinks across 230 countries.
- Serpstat offers a ChatGPT and Claude MCP integration on its Team plan and above, letting AI assistants query its SEO data directly.
- Serpstat has no permanent free tier, only a 7-day free trial.
- Annual billing saves up to 27% compared to Serpstat's monthly prices.
- Serpstat provides browser extensions for Chrome, Firefox, and Opera in addition to its web dashboard.
Limitations: No perpetual free plan, only a 7-day trial; Entry Individual tier caps at 5 projects and 100 searches/day, which agencies outgrow quickly; Price jumps steeply at each tier boundary ($50 to $100 to $169 to $410/mo); Backlink analysis results per report stay capped at 10,000 even on higher paid tiers
Top alternatives: Ahrefs, Semrush, Moz Pro, SE Ranking, Ubersuggest — full list
What is Serpstat?
Serpstat is a subscription SEO and content-marketing platform that combines keyword research, rank tracking, technical site auditing, backlink analysis, and competitor analysis in a single web dashboard. It is built for SEO specialists, PPC managers, and marketing agencies who need to track search visibility and audit websites at scale, and it exposes the same data through a public API for programmatic use.
Serpstat is a cloud-based SEO platform covering keyword research, rank tracking, technical site audits, backlink analysis, and competitor research in one dashboard. It reports data across 230 countries, drawing on an index of 1.50 billion domains, 8.62 billion keywords, and 529 billion backlinks. Serpstat also ships an API, a Chrome/Firefox/Opera browser extension, and a ChatGPT/Claude MCP integration for pulling SEO data into AI workflows. It targets freelancers, in-house marketers, and agencies who need keyword, rank, and backlink data without stitching together separate tools.
Standout feature: Built-in ChatGPT and Claude MCP integration that lets AI assistants query Serpstat's keyword, rank, and backlink data directly, alongside a standard API for custom pipelines
Biggest weakness: No perpetual free tier, only a 7-day free trial; the entry Individual plan caps at 5 projects and 100 searches a day, which agencies outgrow immediately and are forced onto the $100/mo Team plan
Serpstat: pros and cons
Pros
- Single dashboard covers keyword research, rank tracking, site audit, and backlink analysis instead of separate tools
- Large underlying index: 1.50B domains, 8.62B keywords, 529B backlinks across 230 countries
- API and MCP integration make it usable from ChatGPT, Claude, and custom scripts
- Annual billing saves up to 27% versus paying monthly
Cons
- No free-forever tier, only a 7-day trial
- Entry-level Individual plan limits projects to 5 and searches to 100/day, forcing quick upgrades
- Pricing jumps steeply between tiers ($50 to $100 to $169 to $410/mo)
- Backlink analysis results per report cap at 10,000 even on the Team x2 and Agency plans
Serpstat pricing
From $50/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Individual | $50/mo | 5 projects, 100 searches/day, 10,000 keyword position checks, 30,000 pages audited, 50,000 export rows; core Keyword Research, Site Audit, Rank Tracker, Backlink Analysis |
| Team | $100/mo | Unlimited projects, 500 searches/day, up to 99,999 keyword position checks, 150,000 pages audited, 250,000 export rows; adds API, ChatGPT/Claude MCP integration, AI tools, batch analysis, scheduled reports |
| Team x2 | $169/mo | Unlimited projects, 1,000 searches/day, 100,000 keyword position checks, 300,000 pages audited, 500,000 export rows; same feature set as Team at higher limits |
| Agency | $410/mo | Unlimited projects, 5,000 searches/day, 500,000 keyword position checks, 1,500,000 pages audited/month, 2,500,000 export rows/month; adds white-label reports, data engineer consultation, phone support |
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