SE Ranking vs Serpstat (2026)
By Noahlast updated
SE Ranking
SE RankingAll-in-one SEO and AI-visibility platform for agencies and in-house marketing teams.
- Pricing
- From $103.20/mo
- License
- Freemium
Best for SEO agencies managing 10-30+ client projects who need rank tracking, white-label reporting, and AI-search visibility monitoring in one subscription.
Serpstat
SerpstatAll-in-one SEO platform for keyword research, rank tracking, site audits, and backlink analysis.
- Pricing
- From $50/mo
- License
- Paid
Best for Agencies and in-house SEO teams that need keyword research, rank tracking, and technical site audits for multiple client sites in one subscription
Which should you choose?
Choose SE Ranking if…
wins 3/6 use cases
- You need brand tracking inside AI answers across Google AI Overviews, AI Mode, Perplexity and ChatGPT, through SE Ranking's AI Search toolkit (+$71.20/mo)
- You want to check rankings on a phone with iOS and Android apps; Serpstat is web-based with a browser extension
- You audit large sites on a mid budget: SE Ranking Core audits 250,000 pages a month for $103.20/mo billed annually, and Growth 2 million
- You want agency extras such as client seats, guest links on Growth and an Agency Catalog listing for lead generation
- You want a longer trial: SE Ranking gives 14 days with no credit card, against Serpstat's 7 days
Choose Serpstat if…
wins 3/6 use cases
- You want the lowest entry price: Serpstat Individual costs $50/mo, against $103.20/mo billed annually for SE Ranking Core
- You manage many sites: Serpstat Team includes unlimited projects for $100/mo, while SE Ranking Core caps at 10 projects and Growth at 30
- You want a large keyword and backlink index: 8.62 billion keywords and 529 billion backlinks across 230 countries
- You want white-label reports, phone support and data engineer consultation in one plan (Agency, $410/mo) rather than as add-ons
- You research from a Chrome, Firefox or Opera browser extension
SE Ranking vs Serpstat: feature comparison
| Feature | SE Ranking | Serpstat |
|---|---|---|
| Free tier | No14-day trial, no credit card required | No7-day trial |
| Starting price | Yesfrom $103.20/mo billed annually, $129/mo monthly (Core) | Yesfrom $50/mo (Individual) |
| Mid tiers | Yes$223.20/mo billed annually, $279/mo monthly (Growth) | Yes$100/mo (Team), $169/mo (Team x2) |
| Top tier | PartialEnterprise, custom pricing through sales | Yes$410/mo (Agency) |
| Projects | Partial10 on Core, 30 on Growth | Yesunlimited from $100/mo (Team); 5 on Individual |
| Rank tracking | Yes2,000 keywords tracked daily on Core, 5,000 on Growth | Yes10,000 position checks on Individual, up to 99,999 on Team |
| Site audit | Yes250,000 pages/month on Core, 2 million on Growth | Yes30,000 pages on Individual, 150,000 on Team, 1.5 million/month on Agency |
| AI-answer visibility | PartialAI Search toolkit is a +$71.20/mo add-on; Core lists 100 prompts/day | Unknown |
| API and MCP | YesMCP server; 25K API credits on Core, 100K on Growth | PartialAPI and ChatGPT/Claude MCP from $100/mo (Team) |
| White-label reports | YesAgency Pack add-on, +$69/mo | Yesfrom $410/mo (Agency) |
| Keyword database | Unknown | Yes8.62 billion keywords across 230 countries |
| Backlink analysis | Yesbacklink monitoring and research | Partial529 billion-backlink index, but 10,000 results per report even on Agency |
| Platforms | Yesweb, iOS, Android | Partialweb, plus Chrome, Firefox and Opera extension |
| User seats | Partial1 manager seat on Core, 3 on Growth | Unknown |
| Support | Yesdedicated support from $223.20/mo billed annually (Growth) | Yesphone support and data engineer consultation from $410/mo (Agency) |
SE Ranking vs Serpstat: pricing
Every tier both tools publish, as we last checked them — not just the entry price.
SE Ranking
- Core10 projects, 1 manager seat, 2k keywords and 100 AI prompts tracked daily, 5 domains in GEO research, 250k pages/month audit, 25K API credits. Billed annually; $129/mo if billed monthly.$103.20/mo
- Growth30 projects, 3 manager seats, 5k keywords and 250 AI prompts tracked daily, 15 domains in GEO research, 2M pages/month audit, 100K API credits, historical data, guest links, dedicated support. Billed annually; $279/mo if billed monthly.$223.20/mo
- EnterpriseCustom limits, pricing, and full API access for large teams; requires talking to sales.Custom
Serpstat
- Individual5 projects, 100 searches/day, 10,000 keyword position checks, 30,000 pages audited, 50,000 export rows; core Keyword Research, Site Audit, Rank Tracker, Backlink Analysis$50/mo
- TeamUnlimited projects, 500 searches/day, up to 99,999 keyword position checks, 150,000 pages audited, 250,000 export rows; adds API, ChatGPT/Claude MCP integration, AI tools, batch analysis, scheduled reports$100/mo
- Team x2Unlimited projects, 1,000 searches/day, 100,000 keyword position checks, 300,000 pages audited, 500,000 export rows; same feature set as Team at higher limits$169/mo
- AgencyUnlimited projects, 5,000 searches/day, 500,000 keyword position checks, 1,500,000 pages audited/month, 2,500,000 export rows/month; adds white-label reports, data engineer consultation, phone support$410/mo
SE Ranking vs Serpstat pricing: which costs less?
Serpstat costs less, starting at $50/mo for Individual and $100/mo for unlimited projects on Team, while SE Ranking starts at $103.20/mo billed annually ($129/mo monthly) for 10 projects.
SE Ranking Growth is $223.20/mo billed annually ($279/mo monthly) for 30 projects, and SE Ranking's white-label Agency Pack (+$69/mo) and AI Search toolkit (+$71.20/mo) are separate add-ons, so a fully equipped agency stack can pass $200-300/mo. Serpstat's ladder runs $50, $100, $169 and $410/mo, with white-label reports only on Agency ($410/mo). SE Ranking takes 20% off for annual billing; Serpstat says annual billing saves up to 27%. Neither has a free tier: SE Ranking offers a 14-day trial without a credit card, Serpstat a 7-day trial.
Which handles more client projects for the money, SE Ranking or Serpstat?
Serpstat handles more projects for the money, with unlimited projects from its $100/mo Team plan, while SE Ranking caps Core at 10 projects ($103.20/mo billed annually) and Growth at 30 ($223.20/mo billed annually).
SE Ranking counters with agency extras: client seats, guest links on Growth and an Agency Catalog listing that brings in leads. SE Ranking Core includes 1 manager seat and Growth includes 3. Serpstat scales its limits by searches per day (100 on Individual, 500 on Team, 1,000 on Team x2, 5,000 on Agency) and export rows, and Serpstat backlink reports cap at 10,000 results even on Team x2 and Agency.
Which is better for AI search tracking, SE Ranking or Serpstat?
SE Ranking covers AI-answer tracking, monitoring brand mentions across Google AI Overviews, AI Mode, Perplexity and ChatGPT, while Serpstat's AI features center on a ChatGPT and Claude MCP integration and AI tools on its Team plan.
SE Ranking's AI Search visibility toolkit costs +$71.20/mo on top of a base plan; Core lists 100 AI prompts tracked daily and 5 domains in GEO research, Growth 250 prompts and 15 domains. Both products let AI assistants pull their data: SE Ranking through an MCP server and API credits (25K on Core, 100K on Growth), Serpstat through MCP and API access from the $100/mo Team plan.
Which is easier to use, SE Ranking or Serpstat?
SE Ranking and Serpstat both carry a moderate learning curve; SE Ranking adds iOS and Android apps, while Serpstat adds a Chrome, Firefox and Opera browser extension.
Both put keyword research, rank tracking, site audits and backlink analysis in one web dashboard. Serpstat counts day-to-day usage in searches per day (100 on Individual, 500 on Team), while SE Ranking counts tracked keywords per day and audited pages per month.
Strengths and weaknesses
SE Ranking
Pros
- Combines rank tracking, keyword/backlink research, site audit, and AI-visibility tracking in one platform instead of separate tools
- 20% discount for annual billing clearly disclosed alongside monthly price on the pricing page
- MCP and API access let teams pull SEO and AI-visibility data into existing dashboards or AI assistants
- Agency-oriented extras: white-label reporting, client seats, and an Agency Catalog for lead generation
Cons
- No free plan; only a 14-day trial with no credit card required
- White-label reporting, AI Search tracking, and expanded API credits are priced as separate add-ons on top of the base Core/Growth plans
- Entry-level Core plan caps at 10 projects and 2,000 tracked keywords per day, which agencies with larger portfolios will outgrow quickly
- Enterprise pricing is custom and not disclosed, requiring a sales call to get a quote
Serpstat
Pros
- Single dashboard covers keyword research, rank tracking, site audit, and backlink analysis instead of separate tools
- Large underlying index: 1.50B domains, 8.62B keywords, 529B backlinks across 230 countries
- API and MCP integration make it usable from ChatGPT, Claude, and custom scripts
- Annual billing saves up to 27% versus paying monthly
Cons
- No free-forever tier, only a 7-day trial
- Entry-level Individual plan limits projects to 5 and searches to 100/day, forcing quick upgrades
- Pricing jumps steeply between tiers ($50 to $100 to $169 to $410/mo)
- Backlink analysis results per report cap at 10,000 even on the Team x2 and Agency plans
Which fits your use case?
| Use case | Pick | Why |
|---|---|---|
| Freelancer managing a handful of sites on a small budget | Serpstat | Serpstat Individual costs $50/mo for 5 projects; SE Ranking's cheapest plan is $103.20/mo billed annually. |
| Agency with dozens of client sites | Serpstat | Serpstat Team includes unlimited projects for $100/mo; SE Ranking tops out at 30 projects on Growth ($223.20/mo billed annually) before custom Enterprise pricing. |
| Agency reporting client visibility in AI Overviews and ChatGPT | SE Ranking | SE Ranking's AI Search toolkit tracks brand mentions across AI Overviews, AI Mode, Perplexity and ChatGPT for +$71.20/mo. |
| Consultant who checks rankings from a phone | SE Ranking | SE Ranking has iOS and Android apps; Serpstat is web-based with a browser extension. |
| Team auditing large sites on a budget near $100/mo | SE Ranking | SE Ranking Core audits 250,000 pages a month for $103.20/mo billed annually; Serpstat Team audits 150,000 pages for $100/mo. |
| Agency wanting white-label reports and phone support in one plan | Serpstat | Serpstat Agency ($410/mo) includes white-label reports, phone support and data engineer consultation; SE Ranking sells white-label reports as a +$69/mo add-on. |
Neither a match?
Both lists carry verified pricing and honest weaknesses for every option.
Popular comparisons
SE Ranking vs Serpstat: migration FAQ
Should I use SE Ranking or Serpstat?
- Use SE Ranking if you run an agency that wants AI-answer brand tracking, client tools and mobile apps; use Serpstat if you want a cheaper start at $50/mo or unlimited projects with API and MCP access for $100/mo.
Is SE Ranking cheaper than Serpstat?
- No — SE Ranking starts at $103.20/mo billed annually ($129/mo monthly), while Serpstat starts at $50/mo and includes unlimited projects from $100/mo. SE Ranking also charges extra for white-label reports (+$69/mo) and its AI Search toolkit (+$71.20/mo).
Can Serpstat replace SE Ranking?
- Yes for keyword research, rank tracking, site audits and backlink analysis, which Serpstat covers from $50/mo. Agencies that track brand mentions in AI Overviews, Perplexity and ChatGPT, or want mobile apps, will miss SE Ranking's AI Search toolkit and its iOS and Android apps.
Do SE Ranking and Serpstat have free plans?
- No — neither SE Ranking nor Serpstat has a free tier; SE Ranking offers a 14-day trial with no credit card required, and Serpstat a 7-day trial.
Do SE Ranking and Serpstat work with ChatGPT and Claude?
- Yes — SE Ranking runs an MCP server that feeds its rank, keyword and AI-visibility data to Claude, ChatGPT and other assistants, and Serpstat includes a ChatGPT/Claude MCP integration from its $100/mo Team plan.