Semrush review
An all-in-one SEO, content, and AI-visibility platform for marketers and agencies tracking search and AI-answer rankings.
By Noahlast updated pricing verified
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Best for: Agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity.
Pricing: Plans start at $117.33/user/month billed annually ($139/month billed monthly) for the SEO plan, rising to $455.67/month (annual) for the Advanced plan, with custom Enterprise pricing above that.
- Semrush's cheapest paid plan (SEO) starts at $117.33/month billed annually, or $139/month billed monthly, as of this listing.
- Semrush claims a dataset of 28 billion keywords and 43 trillion backlinks across 142 geo databases.
- Adobe completed its acquisition of Semrush in 2025.
- Every current Semrush plan bundles AI-search visibility tracking (ChatGPT, Perplexity, Gemini, Google AI Overviews) alongside traditional SEO tools.
- Adding an extra team member to a Semrush account starts at $45/month per user as an add-on.
- Semrush offers a 7-day free trial but no permanent free plan for its core toolkits.
Limitations: No permanent free tier — only a 7-day free trial before billing begins; Entry-tier limits (500 tracked keywords, 5 monitored sites) are tight for agencies managing multiple clients; Additional users, white-labeled reports, and lead-gen listings are all separate paid add-ons on top of the base plan; AI-visibility tracking is bundled into every tier, so buyers who want SEO tools alone still pay for AI-prompt tracking capacity
Top alternatives: Ahrefs, Moz Pro, SE Ranking, SpyFu, Similarweb — full list
What is Semrush?
Semrush is a web-based SaaS platform that gives marketers, SEOs, and agencies keyword research, competitor traffic estimates, backlink data, technical site audits, rank tracking, and — since its Adobe acquisition — tracking of brand mentions and share of voice inside AI chat answers. It is used by in-house marketing teams and agencies to plan and measure organic search and AI-search visibility from one dashboard.
Semrush is a subscription-based marketing intelligence platform covering SEO, keyword research, competitor analysis, content optimization, paid advertising research, and — as of its 2025 product line — tracking of brand visibility inside AI answers (ChatGPT, Perplexity, Gemini, Google AI Overviews). It ships as a web app with dozens of individual tools (Site Audit, Position Tracking, Keyword Magic, Backlink Analytics) bundled into tiered plans. Adobe completed its acquisition of Semrush in 2025, and pricing now bundles a mandatory AI Search component into every paid tier.
Standout feature: Bundled AI Visibility tracking that monitors up to 200+ custom prompts per day and reports brand share of voice across ChatGPT, Perplexity, Gemini, and Google AI Overviews alongside traditional rank tracking.
Biggest weakness: Entry pricing jumped sharply after the Adobe acquisition — the cheapest plan now starts at $117.33/mo billed annually ($139/mo month-to-month) versus older sub-$100 Semrush plans, and AI-visibility features are bundled in rather than optional, so buyers who only want classic SEO tools still pay for AI tracking they may not use.
Semrush: pros and cons
Pros
- Single platform covers keyword research, backlink analysis, site audits, rank tracking, and AI-answer visibility
- Large underlying dataset: 28 billion keywords and 43 trillion backlinks across 142 geo databases per the vendor's own stats page
- Native AI Visibility Index and prompt tracking are ahead of most legacy SEO tools on AI-search reporting
- Add-ons (extra users, white-labeled reports) let agencies scale a single account instead of buying multiple seats
Cons
- Cheapest plan is $117.33/mo billed annually ($139/mo monthly) — no permanent free tier, only a time-limited free trial
- Adding team members costs extra starting at $45/mo per user on top of the base plan
- Keyword and site-monitoring limits (e.g., 500 keywords, 5 sites on entry plans) are restrictive for agencies with many clients and force upgrades to Pro+ or Advanced
- Steep learning curve given the number of separate toolkits (SEO, Content, Local, Advertising, Social, AI PR) bundled into one interface
Semrush pricing
From $117.33/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| SEO | $117.33/mo | 5 sites to monitor, 500 tracked keywords, basic keyword research, Position Tracking, Site Audit, plus baseline AI-search tracking; $117.33/mo billed annually or $139/mo billed monthly. |
| Starter | $165.17/mo | 5 sites, 500 keywords, full keyword research and competitor tools, 50 AI prompts tracked daily, 1 domain for AI brand performance; $165.17/mo billed annually or $199/mo billed monthly. |
| Pro+ | $248.17/mo | 15 sites, 1,500 keywords, historical SEO data, content optimization, keyword cannibalization analysis, 100 AI prompts/day; $248.17/mo billed annually or $299/mo billed monthly. |
| Advanced | $455.67/mo | 40 sites, 5,000 keywords, SEO share of voice, API data integration, 200 AI prompts/day; $455.67/mo billed annually or $549/mo billed monthly. |
| Enterprise | Custom | Custom pricing: unlimited projects, custom AI prompt tracking scale, multi-brand AI visibility, SSO, dedicated account manager, 24/7 SLA support. |
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