Moz Pro review
An SEO suite for keyword research, rank tracking, backlink analysis and site audits, built around Moz's Domain Authority metric, for in-house marketers and small agencies.
By Noahlast updated pricing verified
Moz Pro screenshots & video
Moz Pro in 20 seconds
Best for: Agencies and in-house marketers tracking rankings, crawl health and Domain Authority for a handful of sites.
Pricing: From $49/month for Starter (one site); Standard $99, Medium $179 and Large $299 per month billed monthly, 20% less billed yearly; free trial on Medium only, no refunds.
- Moz Pro costs $49/month (Starter), $99/month (Standard), $179/month (Medium) or $299/month (Large) billed monthly; annual billing cuts Standard to $79, Medium to $143 and Large to $239 per month.
- Moz reports 44.8 trillion links in its Link Explorer index and 1.25 billion keyword suggestions in Keyword Explorer.
- Moz Pro rank tracking covers 170+ search engines, and each Campaign tracks one site plus three competitors.
- Moz Pro Standard, Medium and Large track brand visibility for 150, 300 and 600 prompts across GPT, Gemini and Google AI Mode, refreshed weekly.
- Moz was founded as SEOmoz in 2004 by Rand Fishkin and Gillian Muessig and has been part of Ziff Davis since 2021.
- Moz holds a 2.4/5 rating from 242 reviews on Trustpilot.
Limitations: Standard includes only 150 keyword queries a month; heavier research needs Medium at $179/month.; No refunds, and the free trial converts to the paid Medium plan automatically.; AI prompt tracking is weekly and limited to GPT, Gemini and Google AI Mode.; Moz Local and STAT are separate subscriptions on top of Moz Pro.
Top alternatives: Semrush, Ahrefs, SE Ranking, Mangools, Serpstat — full list
What is Moz Pro?
Moz Pro is a subscription SEO toolkit for researching keywords, tracking rankings, auditing sites and analyzing backlinks from one dashboard. Work is organized into Campaigns: each Campaign tracks one site plus three competitors, collecting rankings across up to four search engines per keyword (desktop and mobile), weekly crawl data and link metrics. Research tools sit alongside: Keyword Explorer (volume, difficulty and SERP analysis), Link Explorer (linking domains, anchor text, Spam Score), Competitive Research and Domain Overview. Moz's own metrics, Domain Authority, Page Authority and Brand Authority, are the product's best-known output and are widely quoted in link building and client reporting. Newer AI research features track how often a brand appears in GPT, Gemini and Google AI Mode answers for a list of tracked prompts, refreshed weekly, with sentiment and citation data and AI content briefs. Moz Pro is web-only, with the MozBar Chrome extension included on paid plans; local listings management (Moz Local) and enterprise daily SERP tracking (STAT) are separate subscriptions.
Moz Pro is a web-based SEO suite that bundles Keyword Explorer, Link Explorer, Rank Tracker, Site Crawl, On-Page Grader and custom reports, plus newer AI visibility dashboards that track brand mentions for set prompts in GPT, Gemini and Google AI Mode answers. Plans cost $49/month (Starter, one site), $99/month (Standard), $179/month (Medium) and $299/month (Large) billed monthly, with annual billing cutting the top three to $79, $143 and $239 per month. Moz reports a link index of 44.8 trillion links, 1.25 billion keyword suggestions and rank tracking across 170+ search engines. Moz was founded as SEOmoz in 2004, has been part of Ziff Davis since 2021, and sells Moz Local and the STAT rank tracker as separate products. Trustpilot reviewers rate Moz 2.4/5 across 242 reviews, with complaints centered on charges after trials and cancellations.
Standout feature: Domain Authority and Page Authority, the authority scores Moz created, plus Spam Score and Brand Authority, built into Link Explorer, the MozBar extension and every Campaign report.
Biggest weakness: Research quotas are tight below Medium: Standard ($99/month) includes only 150 keyword queries a month against 5,000 on Medium ($179/month). Moz offers no refunds and the free trial rolls into the paid Medium plan, a recurring complaint in its 242 Trustpilot reviews (2.4/5).
Moz Pro: pros and cons
Pros
- Domain Authority, Page Authority, Brand Authority and Spam Score appear in every report and in the MozBar Chrome extension.
- Campaigns combine rank tracking (including mobile rankings), weekly site crawls and tracking of three competitors per site.
- AI visibility dashboards on Standard and above report brand mentions, sentiment and citations in GPT, Gemini and Google AI Mode answers.
- Large free learning library: the Beginner's Guide to SEO, Whiteboard Friday videos and Moz Academy courses.
- Plans can be changed or cancelled at any time, and annual billing takes 20% off the base plan.
Cons
- Standard caps keyword research at 150 queries a month, so regular keyword work effectively requires Medium at $179/month.
- No refunds of any kind, and the free trial converts to the $179/month Medium plan unless cancelled at least 24 hours before it ends.
- AI prompt tracking refreshes weekly, covers three models (GPT, Gemini, Google AI Mode) and costs $50 per extra 100 prompts.
- Extra user seats cost $49/month each, and Moz Local and STAT are billed as separate products.
Moz Pro pricing
From $49/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Starter | $49/mo | For one website: 1 user, 1 Campaign, 50 tracked keywords, 5,000 pages crawled per week, 75 keyword queries and 75 backlink queries per month; no AI visibility dashboards or tracked prompts. |
| Standard | $99/mo | Billed monthly ($79/month billed yearly); 1 user, 3 Campaigns, 300 tracked keywords, 100,000 pages crawled per week, 150 keyword queries and 5,000 backlink queries per month, 3 AI visibility dashboards with 150 tracked prompts, 2 AI content briefs. |
| Medium | $179/mo | Billed monthly ($143/month billed yearly); 2 users, 10 Campaigns, 1,500 tracked keywords, 500,000 pages crawled per week, 5,000 keyword queries and 20,000 backlink queries per month, 300 tracked prompts, 10 AI content briefs; the only plan with a free trial. |
| Large | $299/mo | Billed monthly ($239/month billed yearly); 3 users, 25 Campaigns, 3,000 tracked keywords, 1,250,000 pages crawled per week, 15,000 keyword queries and 70,000 backlink queries per month, 600 tracked prompts, 50 AI content briefs. |
| Enterprise | Custom | Custom pricing for enterprise teams and agencies, quoted by sales. |
What reviewers say
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