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Make vs Zapier (2026)

By Noahlast updated

Verdict: Choose Make if you need visual, branching automations with routers and filters for complex multi-path workflows. Choose Zapier if you want the broadest library of pre-built app integrations with the simplest linear Zap editor. Integration breadth and workflow complexity are the deciding factors: Zapier connects the largest number of apps out of the box, while Make's canvas-style builder handles branching logic that Zapier's linear editor struggles with.

Make

A visual workflow automation platform (formerly Integromat) connecting 3,000+ apps, with plans starting free and scaling by operation credits.

Pricing
Free tier · paid from $12/mo
License
Freemium
Best for
operations, marketing, and IT teams that need visual, branching automation workflows across 3,000+ apps, beyond what simpler linear automation tools support

Zapier

A no-code automation platform connecting thousands of apps through 'Zap' workflows, free for 100 tasks/month or from about $20/month billed annually for more volume.

Pricing
Free tier · paid from $19.99/mo
License
Freemium
Best for
non-developers and small operations teams who need to connect thousands of different apps through simple trigger-action automations, without engineering resources

Choose Make if…

  • You need branching, multi-path automations with routers and filters that a linear step-by-step editor can't express cleanly
  • You want a lower entry price, since Make's Core tier starts at $12/month versus Zapier's Professional at $19.99/month
  • You want a natural-language automation builder (Maia) in addition to the visual canvas
  • You're comfortable with a real learning curve in exchange for handling more complex scenarios
  • You want on-premise agent options and SOC 2 Type II compliance for connecting to internal systems

Choose Zapier if…

  • You want the broadest pre-built app-integration library, covering thousands of connectors most teams already use
  • You're a non-developer who wants the simplest possible trigger-action automation editor
  • You want AI-assisted Zap building and AI fields to reduce manual setup for common workflows
  • You need a specific niche app connector that's more likely to exist in Zapier's larger integration catalog

Make vs Zapier: feature comparison

FeatureMakeZapier
Starting priceYesfrom $12/mo (Core, billed annually, 10,000 ops)Yesfrom $19.99/mo (Professional, billed annually, 750 tasks)
Free tierYes1,000 operations/month, 15-min minimum intervalYes100 tasks/month, two-step Zaps only
PlatformsNoweb onlyNoweb only
License/hostingNoclosed-source, cloud-basedNoclosed-source, cloud-based
App integrationsYes3,000+ appsYesthousands of apps, broadest catalog in the category
Visual branching / routers and filtersYescanvas-style builder with routers, filters, branchingPartialfilters and paths available but a linear Zap editor
Natural-language automation builderYesMaia AI assistantPartialAI-assisted Zap building and AI fields
Pricing modelPartialmetered by operation credits, annual-billing rates listedPartialmetered by task volume, doesn't roll over unused tasks
Team/SSO tierYesfrom $38/mo (Teams, 10,000 ops)Yesfrom $69/mo (Team, 2,000 tasks, includes SSO)
Enterprise compliance (SOC 2, on-premise agent)YesSOC 2 Type II, on-premise agent optionsYesSCIM provisioning, custom data retention, observability
External rating (Capterra)Yes4.8/5 from 408 reviewsYes4.7/5 from 3,069 reviews
Learning curvePartialmoderate, real curve for branching scenariosYeslow

Make vs Zapier pricing: which costs less?

Make costs less at comparable volume, starting at $12/month for 10,000 operations against Zapier's $19.99/month for 750 tasks.

Make's Core tier is $12/month billed annually for 10,000 operations per month, with Pro at $21/month and Teams at $38/month at the same volume tier. Zapier's Professional tier is $19.99/month billed annually but only covers 750 tasks/month, and moving to 2,000 tasks on Team jumps to $69/month. Both list annual-billing rates; monthly billing costs more on each platform.

Which is easier to use, Make or Zapier?

Zapier is easier to use, rated low learning curve against Make's moderate rating for building complex branching scenarios.

Zapier's linear Zap editor (trigger, then actions) is simpler to pick up for non-technical users building straightforward automations. Make's canvas-style builder is more powerful for branching logic but requires understanding routers, filters, and modules, which the data describes as a real learning curve for non-trivial scenarios.

Make vs Zapier: which handles complex branching automations better?

Make handles complex branching automations better, with a canvas-style builder supporting routers, filters, and multi-path logic that goes beyond Zapier's linear Zap editor.

Make's scenario builder is explicitly designed for branching, multi-path processes with error handling, which the data says exceeds what simpler linear automation tools support. Zapier does offer filters and conditional paths on paid tiers, but the data notes complex multi-branch logic can be harder to debug in Zapier's linear editor compared to Make's visual-flow approach.

Can Zapier replace Make?

Yes for teams running simple linear automations, since Zapier's broader integration catalog and simpler editor cover most common trigger-action workflows.

Teams that need Make's canvas-style branching, routers, and filters for complex multi-path scenarios will find Zapier's linear editor a step down for that specific use case. For straightforward, high-integration-count automations without complex branching, Zapier's larger app catalog and lower learning curve make it a practical substitute.

Strengths and weaknesses

Make

Pros

  • Visual scenario builder supports branching, routers, and filters for genuinely complex multi-path automations.
  • 3,000+ app integrations cover most common business tools out of the box.
  • Free tier (1,000 ops/month) is enough to build and test real automations before paying.
  • Core plan starts at $12/month, undercutting some competitors for lower-volume users.

Cons

  • Operation-credit pricing means complex or high-volume scenarios can burn through a plan's monthly allowance quickly.
  • Listed tier prices are annual-billing rates; paying monthly costs more.
  • Complex branching scenarios have a real learning curve for non-technical users.
  • Free plan's 15-minute minimum interval between scenario runs limits near-real-time automation.

Zapier

Pros

  • Free plan supports real two-step automations, not just a trial, at 100 tasks/month.
  • Broadest app-integration library among no-code automation tools, covering thousands of connectors.
  • AI-assisted Zap building and AI fields reduce the manual setup needed for common workflows.
  • Multi-step Zaps with filters, paths, and webhooks cover moderately complex logic without custom code.

Cons

  • Task-based pricing means cost scales directly with automation volume, and high-frequency workflows can get expensive fast.
  • Unused monthly tasks don't roll over, unlike some competitors' credit systems.
  • Team and Enterprise features like SSO and shared workflows require a meaningful jump in monthly cost over Professional.
  • Complex multi-branch logic can be harder to debug in Zapier's linear Zap editor than in visual-flow competitors like Make.

Which fits your use case?

Use casePickWhy
Operations team building complex, branching multi-step automationsMakeMake's canvas-style builder supports routers, filters, and branching logic beyond Zapier's linear Zap editor.
Non-technical user building simple trigger-action automations for the first timeZapierZapier holds a low learning-curve rating and uses a simpler linear editor than Make's canvas-style builder.
Team needing a specific niche app integration not commonly supportedZapierZapier has the broadest pre-built app-integration library among no-code automation tools, covering thousands of connectors.
Budget-conscious team automating at moderate volume (around 10,000 operations/month)MakeMake's Core tier is $12/month for 10,000 operations, while Zapier's Professional tier only covers 750 tasks at $19.99/month.
Team wanting a natural-language interface to describe automations in plain textMakeMake offers Maia, a dedicated conversational AI assistant for building scenarios; Zapier's AI features are more limited to AI fields and assisted Zap building.

Neither a match?

Both lists carry verified pricing and honest weaknesses for every option.

Make vs Zapier: migration FAQ

Should I use Make or Zapier?

Use Make for complex, branching automations across 3,000+ apps at a lower price per operation; use Zapier for the broadest app-integration library with the simplest linear editor.

Is Make cheaper than Zapier?

Yes — Make's Core tier is $12/month for 10,000 operations, while Zapier's Professional tier is $19.99/month for only 750 tasks at the same billing cadence.

Can Zapier replace Make?

Yes for simple linear automations, since Zapier covers most common trigger-action workflows with a broader app catalog, but it's harder to debug complex branching logic than in Make's visual-flow builder.

Which has more app integrations, Make or Zapier?

Zapier has more app integrations, with a catalog the data describes as the broadest in workflow automation, though Make still connects 3,000+ apps.

Which is easier for a non-technical user, Make or Zapier?

Zapier is easier for non-technical users, holding a low learning-curve rating versus Make's moderate rating for building complex branching scenarios.