Make — A visual workflow automation platform (formerly Integromat) connecting 3,000+ apps, with plans starting free and scaling by operation credits.
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Best for: operations, marketing, and IT teams needing visual, branching automation across many apps
Pricing: Free up to 1,000 ops/month; Core from $12/month, Pro from $21/month, Teams from $38/month (annual billing); Enterprise custom.
- Make's Free plan includes 1,000 operations/month with a 15-minute minimum interval between scenario runs.
- Core starts at $12/month (10,000 ops), Pro at $21/month, and Teams at $38/month, all billed annually.
- Make reports over 400,000 users across 200+ countries and 3,000+ app integrations.
- Make holds a 4.8/5 rating from 408 reviews on Capterra.
- Make was rebranded from Integromat in 2022.
Limitations: Operation-credit pricing can be consumed quickly by complex or high-volume scenarios.; Listed tier prices are annual-billing rates; monthly billing costs more.; 15-minute minimum run interval on the Free plan limits near-real-time automation.
Top alternatives: Zapier, n8n, Microsoft Power Automate, Workato, Tray.ai — full list
What is Make?
Make (rebranded from Integromat in 2022) is a visual workflow automation platform for connecting apps and building multi-step automated processes without writing full custom code. Its core interface is a canvas-style scenario builder where users drag, connect, and configure modules representing app triggers and actions, supporting branching logic, routers, filters, and error handling that go beyond simpler linear automation tools. Beyond the visual builder, Make supports building automations via its API/code or through "Maia," a conversational AI assistant for describing an automation in natural language. The platform emphasizes centralized visibility through "Make Grid" for managing automations across an organization, and includes enterprise features like SSO, SOC 2 Type II compliance, and on-premise agent options for connecting to internal systems. Make is used by teams in marketing, sales, operations, finance, HR, IT, and customer experience, ranging from solo founders automating repetitive tasks to larger organizations standardizing automation across departments. It reports over 400,000 users across 200+ countries and integrates with major platforms including Salesforce, HubSpot, Slack, and NetSuite among its 3,000+ supported apps.
Make is a visual workflow automation platform, formerly known as Integromat, that lets users connect over 3,000 apps and build multi-step automations through a drag-and-drop scenario builder, code, or natural-language prompts. It targets teams in marketing, sales, operations, and IT across organizations from startups to enterprises, with Make reporting over 400,000 users in 200+ countries. The Free plan includes 1,000 operations/month with a 15-minute minimum interval between runs; Core starts at $12/month for 10,000 operations, Pro at $21/month, and Teams at $38/month, all billed annually at the listed rate, with Enterprise custom-priced. On Capterra, Make holds a 4.8/5 rating from 408 reviews, with users praising its visual scenario builder and integration breadth while flagging a learning curve for complex, branching automations.
Standout feature: A canvas-style visual scenario builder with routers, filters, and branching logic that handles more complex multi-path automations than simpler linear automation tools, plus a natural-language builder (Maia) for describing automations in plain text.
Biggest weakness: Pricing is metered by operation credits rather than a flat seat price, so complex, high-volume scenarios can consume the monthly allowance quickly; the listed per-tier prices are also annual-billing rates, with monthly billing costing more, and building non-trivial branching scenarios has a real learning curve.
Pros
- Visual scenario builder supports branching, routers, and filters for genuinely complex multi-path automations.
- 3,000+ app integrations cover most common business tools out of the box.
- Free tier (1,000 ops/month) is enough to build and test real automations before paying.
- Core plan starts at $12/month, undercutting some competitors for lower-volume users.
Cons
- Operation-credit pricing means complex or high-volume scenarios can burn through a plan's monthly allowance quickly.
- Listed tier prices are annual-billing rates; paying monthly costs more.
- Complex branching scenarios have a real learning curve for non-technical users.
- Free plan's 15-minute minimum interval between scenario runs limits near-real-time automation.
Make pricing
Free tier · paid from $12/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 1,000 operations/month, no-code builder, access to 3,000+ apps, routers and filters, and customer support. Scenarios run at a minimum 15-minute interval. |
| Core | $12/mo | Starting price for the lowest operation tier (10,000 ops/month), billed annually; monthly billing is available at a higher rate. Adds unlimited active scenarios, scheduled scenarios down to the minute, higher data transfer limits, and Make API access. |
| Pro | $21/mo | Starting price for the 10,000 ops/month tier, billed annually. Adds priority scenario execution, custom variables, and full-text execution log search. |
| Teams | $38/mo | Starting price for the 10,000 ops/month tier, billed annually. Adds team management with roles, and scenario template creation/sharing. |
| Enterprise | Custom | Custom pricing. Adds custom functions, enterprise app integrations, 24/7 support, overage protection, and advanced security. |
What reviewers say
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