4 Best Free Alternatives to Brevo in 2026
By Noahlast updated
Compared: free alternatives to Brevo
| Alternative | Best for | Standout | Biggest weakness | Learning curve | Price |
|---|---|---|---|---|---|
| Brevoreference | small businesses and marketers with large but mostly-inactive contact lists who want to be billed by emails sent rather than penalized for contacts stored | Prices every plan by monthly email volume rather than contact-list size, so accounts with large stored contact lists don't pay the premium that contact-based competitors like Mailchimp charge for the same sending activity. | The Free plan caps out at just 300 emails/day (roughly 9,000/month), and features like marketing automation and landing pages require jumping past Starter to the Business tier, a bigger price step than some competitors' mid-tier plans. | Low | Free tier · paid from $9/mo |
| Mailchimp | small businesses and e-commerce brands that want to run email and SMS campaigns with built-in automation and AI content tools without a separate marketing stack | A drag-and-drop email builder combined with e-commerce automation triggers (abandoned cart, order follow-up) and AI content tools, backed by 300+ third-party integrations. | Pricing scales with contact-list size and jumps sharply between tiers ($13 to $20 to $350/month), so growing lists get expensive fast, and reviewers describe the cost as disproportionate to list growth on the higher tiers; the Free plan's support is email-only and expires after 30 days. | Low | Free tier · paid from $13/mo |
| Klaviyo | ecommerce and D2C brands on Shopify, WooCommerce, BigCommerce, or Magento that want email and SMS marketing driven by real order and browsing data rather than a generic contact list | Native, deep ecommerce platform integrations (especially Shopify) that sync orders, products, and browsing events into customer profiles automatically, powering behavior-triggered flows without manual data wiring. | Pricing scales with total profile count, so costs rise automatically as a store's list grows even if send volume doesn't; reviewers also cite a real learning curve for building advanced flows and segments, and email support is limited to the first 60 days on the free plan. | Moderate | Free |
| MailerLite | creators and small businesses that want an easy-to-use email marketing platform with a genuinely usable free tier before paying for more subscribers or automations | A permanently free plan for up to 250 subscribers that includes automation, landing pages, and a website builder, not just a stripped-down trial of the paid product. | Advanced deliverability and account-support features (dedicated IP, account audits, deliverability support) are reserved for the custom-quoted Enterprise tier, and the Free and Comfort plans' subscriber-based pricing means costs climb as a list grows, even for a small business that doesn't need Power's unlimited automations. | Low | Free tier · paid from $12/mo |
| HubSpot | small businesses that start on the free CRM and want marketing, sales, and service tools sharing one contact database as they grow, and can absorb the price jump into Professional tiers | A free, seat-unlimited core CRM that every paid Hub (Marketing, Sales, Service) plugs into, so contact and deal data stays unified without separate integrations. | Pricing jumps sharply between tiers — Marketing Hub goes from about $20/seat/month at Starter to an $800+/month Professional bundle plus a mandatory $3,000 onboarding fee — and Trustpilot reviewers report unexpected charges and difficulty canceling subscriptions. | Moderate | Free tier · paid from $7/mo |
Brevo
Mailchimp
Klaviyo
MailerLite
HubSpot1.Mailchimp — best Brevo alternative for small businesses and e-commerce brands that want to run email and SMS campaigns with built-in automation and AI content tools without a separate marketing stack
Mailchimp is the best Brevo alternative for small businesses and e-commerce brands that want a drag-and-drop email builder paired with AI content tools and deep Shopify and WooCommerce integrations. Mailchimp holds a 4.5/5 rating from 17,674 Capterra reviews, nearly five times Brevo's 3,512 reviews, and its Free plan covers up to 250 contacts and 500 sends a month with no credit card required. Where Brevo bills by email volume so a large, mostly inactive list stays free of extra charges, Mailchimp bills by contact count, and pricing climbs as a list grows: Essentials starts at $13/month, Standard reaches $20/month for automation and AI tools, and Premium tops out at $350/month. Brevo remains the better choice for anyone managing a large, low-activity contact list, since Mailchimp charges for every stored contact regardless of how often that list is emailed, while every one of Brevo's paid plans includes unlimited contacts at no extra cost. Mailchimp's 300+ third-party integrations and e-commerce automation triggers, like abandoned-cart emails, are its strongest differentiator for online retailers running frequent campaigns rather than occasional sends.
Compared to Brevo: far more review volume (17,674 vs 3,512 Capterra reviews), 300+ native integrations including Shopify and WooCommerce, AI-assisted content tools included from the Standard tier
Wins:17,674 Capterra reviews at 4.5/5, far more review volume than Brevo's 3,512 reviews at 4.6/5 · 300+ third-party integrations, including deep Shopify and WooCommerce automation triggers for abandoned-cart and order-follow-up emails · AI-assisted content tools built into the Standard tier ($20/month)
Loses:Bills by contact count rather than email volume, so costs climb as a list grows even without more sends, unlike Brevo's volume-based billing, which includes unlimited contacts on every paid tier · Free plan support is email-only and ends after the first 30 days · Advanced automation and predictive segmentation are gated behind the Standard ($20/month) and Premium ($350/month) tiers
Pros
- Free tier is genuinely usable for small lists up to 250 contacts.
- Drag-and-drop builder and template library make campaign creation fast for beginners.
- Deep e-commerce integrations (Shopify, WooCommerce) enable automated triggers like abandoned-cart emails.
- AI content and automation tools are included starting at the Standard tier.
Cons
- Pricing climbs steeply as contact count grows, with users calling the cost disproportionate at scale.
- Advanced automation flows and predictive segmentation are gated behind Standard and Premium tiers.
- Free plan email support ends after the first 30 days.
- Premium tier jumps to $350/month, a large gap from Standard's $20/month.
Pricing: Free tier · paid from $13/mo — $13/month Essentials vs Brevo's $9/month Starter (5,000 emails/month) (verified undefined NaN, NaN)
2.Klaviyo — best Brevo alternative for ecommerce and D2C brands on Shopify, WooCommerce, BigCommerce, or Magento that want email and SMS marketing driven by real order and browsing data rather than a generic contact list
Klaviyo is the best Brevo alternative for ecommerce and D2C brands that need customer and order data, not just email addresses, driving personalized campaigns. Klaviyo's Free plan covers up to 250 profiles, 500 email sends a month, and $5 of SMS credit, roughly comparable in scope to Brevo's 300-emails-a-day free tier, and Klaviyo reports over 205,000 brands use it across 100 countries. Its native, deep integrations with Shopify, WooCommerce, BigCommerce, and Magento sync product catalogs, orders, and browsing events automatically into unified customer profiles, something Brevo's more general-purpose CRM isn't built around. Klaviyo's paid Email and Email+SMS tiers price by active profile count rather than a flat fee, and the exact starting dollar figure wasn't exposed by Klaviyo's on-site calculator, so buyers should confirm current numbers directly; Klaviyo's only independently listed rating is a single 4/5 Product Hunt review, too thin to weigh against Brevo's 4.6/5 from 3,512 Capterra reviews. Brevo remains the better choice for non-ecommerce marketers or anyone who wants transparent, published pricing instead of a profile-based calculator, since Brevo's Starter tier lists a clear $9/month figure for 5,000 emails.
Compared to Brevo: native Shopify, WooCommerce, BigCommerce, and Magento integrations that sync orders and browsing data automatically, unified customer profiles driving email, SMS, RCS, WhatsApp, and push from one dataset, used by 205,000+ brands across 100 countries
Wins:Native, deep integrations with Shopify, WooCommerce, BigCommerce, and Magento sync order and product data automatically · Unified customer profiles drive email, SMS, RCS, WhatsApp, and push from one behavioral dataset, more channels than Brevo covers · Reports over 205,000 brands using the platform across 100 countries
Loses:Paid Email/Email+SMS pricing isn't published as a fixed figure — it's calculated per active profile count, unlike Brevo's clearly listed $9/month Starter tier · Only independently listed rating is a single 4/5 Product Hunt review, far thinner than Brevo's 4.6/5 from 3,512 Capterra reviews · Free-tier email support ends after 60 days, and building advanced flows has a real learning curve for non-marketers
Pros
- Deep native integrations with Shopify, WooCommerce, BigCommerce, and Magento sync order and product data automatically.
- Unified customer profiles let one platform drive email, SMS, RCS, WhatsApp, and push from the same behavioral data.
- Free plan (250 profiles, 500 emails/month) is enough to fully test the platform before paying.
- Strong prebuilt automation flows for abandoned cart, post-purchase, and win-back sequences.
Cons
- Per-profile pricing means costs climb automatically as a store's contact list grows, independent of send volume.
- Newer AI features (Composer, Customer Agent) are priced as separate add-ons on top of the base plan.
- Free-tier email support only covers the first 60 days.
- Building advanced segments and multi-step flows has a real learning curve for non-marketers.
Pricing: Free (verified undefined NaN, NaN)
3.MailerLite — best Brevo alternative for creators and small businesses that want an easy-to-use email marketing platform with a genuinely usable free tier before paying for more subscribers or automations
MailerLite is the best Brevo alternative for creators and small businesses that want a permanently free plan with automation and landing pages included, not a stripped-down trial. MailerLite's Free plan covers up to 250 subscribers and 2,500 monthly emails with 3 automations and a website builder, and MailerLite holds a 4.7/5 rating from 2,322 Capterra reviews, the highest score among Brevo's tracked alternatives and above Brevo's own 4.6/5 from 3,512 reviews. Paid tiers start at $12/month (Comfort) for higher subscriber limits, 50 automations, and an AI writing assistant, undercutting the $18/month entry point of Brevo's own automation-enabled Business tier. MailerLite also bundles a website builder and digital-product sales, features Brevo doesn't offer at any tier. Brevo remains the better choice for anyone sending high email volume against a large but mostly inactive contact list, since MailerLite's Free and Comfort tiers price by subscriber count rather than email volume, so a big stored list costs more on MailerLite even if it's rarely emailed, the opposite of Brevo's billing model.
Compared to Brevo: highest Capterra rating among Brevo's tracked alternatives (4.7/5 from 2,322 reviews), free plan includes automation, landing pages, and a website builder rather than a stripped trial, bundles digital-product sales which Brevo doesn't offer at any tier
Wins:4.7/5 rating from 2,322 Capterra reviews, the highest among Brevo's tracked alternatives · Free plan includes 3 automations, a website builder, and landing pages, not a stripped-down trial · Bundles digital-product sales (ebooks and similar) directly to subscribers, which Brevo doesn't offer at any tier
Loses:Prices by subscriber count rather than email volume, so a large but mostly inactive list costs more than on Brevo's volume-based billing · Automation and segmentation are less advanced than dedicated marketing-automation platforms, a gap Brevo's Business tier partly closes with A/B testing · Advanced deliverability tooling, like dedicated IPs and account audits, is reserved for the custom-quoted Enterprise tier
Pros
- Free plan supports up to 250 subscribers with real automation and landing-page features, not just a trial.
- Paid tiers start at $12/month, generally undercutting larger platforms like HubSpot or ActiveCampaign at comparable subscriber counts.
- Bundles email, landing pages, website building, and digital-product sales in one product rather than requiring separate tools.
- 100+ integrations including WordPress, Shopify, and Zapier.
Cons
- Pricing scales with subscriber count, so costs rise as a list grows even without needing more advanced features.
- Deliverability tooling like dedicated IPs and account audits is limited to the custom-quoted Enterprise tier.
- Automation and segmentation capabilities are less advanced than dedicated marketing-automation platforms like ActiveCampaign.
- 24/7 live chat support is reserved for the Power plan; lower tiers have more limited support access.
Pricing: Free tier · paid from $12/mo — $12/month Comfort vs Brevo's $18/month Business tier (both are the entry point for automation beyond the free tier) (verified undefined NaN, NaN)
4.HubSpot — best Brevo alternative for small businesses that start on the free CRM and want marketing, sales, and service tools sharing one contact database as they grow, and can absorb the price jump into Professional tiers
HubSpot is the best Brevo alternative for businesses that want marketing, sales, and service tools sharing one contact database instead of a marketing-only platform. HubSpot's core CRM is free with no seat limit, and Marketing Hub Starter then runs about $7/month per seat billed annually ($20/month billed monthly) for 500 HubSpot Credits and 1,000 marketing contacts. HubSpot holds a 4.5/5 rating from 4,480 Capterra reviews, more review volume than Brevo's 3,512, and its Customer Agent claims to autonomously resolve 65% of inbound support inquiries, a customer-service layer Brevo's marketing-focused product doesn't include. Brevo remains the far better choice for anyone who just needs affordable email marketing without a full CRM suite: HubSpot's Professional tier jumps to $800/month for just 3 seats plus a mandatory one-time $3,000 onboarding fee, and Enterprise reaches $3,600/month plus a $7,000 onboarding fee, dwarfing Brevo's $499/month Enterprise ceiling. Trustpilot reviewers also report unexpected charges and difficulty canceling HubSpot subscriptions, a sharp contrast to its high Capterra score.
Compared to Brevo: free, seat-unlimited core CRM unifying marketing, sales, and service data, AI Customer Agent claims to resolve 65% of inbound support inquiries automatically, more Capterra review volume (4,480 vs 3,512 reviews)
Wins:Free CRM has no user-seat limit, letting a whole team access shared contact records at no cost · AI Customer Agent claims to autonomously resolve 65% of inbound support inquiries, a service layer Brevo doesn't offer · 4,480 Capterra reviews at 4.5/5, more review volume than Brevo's 3,512 reviews
Loses:Marketing Hub Professional jumps to $800/month for just 3 seats plus a mandatory one-time $3,000 onboarding fee, far above Brevo's $18/month Business tier · Enterprise reaches $3,600/month plus a $7,000 onboarding fee, dwarfing Brevo's $499/month Enterprise ceiling · Trustpilot reviewers report unexpected charges and difficulty canceling, contrasting with its high Capterra score
Pros
- Free CRM has no user-seat limit, unlike most competitors' free tiers.
- Marketing, Sales, and Service Hubs share one contact record, avoiding duplicate data entry across departments.
- AI Customer Agent and prospecting agents are built into paid tiers without separate integration work.
- Large ecosystem of native integrations and a certified-partner network for implementation help.
Cons
- Steep price jump from Starter to Professional tier, plus mandatory one-time onboarding fees ($3,000-$7,000) at Professional and Enterprise.
- Trustpilot reviewers report unexpected charges and difficulty canceling, a stark contrast to its high G2/Capterra ratings.
- Running Marketing, Sales, and Service Hubs together multiplies per-seat costs quickly for a growing team.
- Advanced customization and reporting are gated behind Professional/Enterprise tiers, not available on Starter.
Pricing: Free tier · paid from $7/mo — $7/month per seat Marketing Hub Starter (billed annually) vs Brevo's $9/month Starter (5,000 emails/month) (verified undefined NaN, NaN)