7 Best Alternatives to Moz Pro for Web in 2026
By Noahlast updated pricing verified
Compared: Moz Pro alternatives that run on Web
| Alternative | Best for | Learning curve | Price |
|---|---|---|---|
| Moz Proreference | Tracking rankings, crawl health and link metrics for three to ten company or client sites with scheduled reports, where Domain Authority is the number clients already expect to see. | Moderate | From $49/mo |
| Semrush | Agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity. | Steep | From $117.33/mo |
| Ahrefs | SEO professionals and content marketers who need backlink analysis, keyword research, and rank tracking in one platform, at scale rather than for occasional single-page checks | Steep | Free tier · paid from $29/mo |
| SE Ranking | SEO agencies managing 10-30+ client projects who need rank tracking, white-label reporting, and AI-search visibility monitoring in one subscription. | Moderate | From $103.20/mo |
| Mangools | Solo SEOs, freelancers, and small marketing teams who need keyword research, rank tracking, and backlink checks without an Ahrefs- or Semrush-sized budget or learning curve. | Low | Custom pricing |
| Serpstat | Agencies and in-house SEO teams that need keyword research, rank tracking, and technical site audits for multiple client sites in one subscription | Moderate | From $50/mo |
| Ubersuggest | Running keyword research, a weekly site audit and rank tracking for one to a few small-business websites on a $29-$99/month budget or a one-time lifetime license. | Low | Free tier · paid from $29/mo |
| FlexQueries | Running occasional keyword, backlink and site-audit checks across a handful of projects without paying for a Semrush or Ahrefs plan in months when little runs. | Moderate | From $5 one-time |
Moz Pro
Semrush
Ahrefs
SE Ranking
Mangools
Serpstat
Ubersuggest
FlexQueries1Semrush — best Moz Pro alternative for agencies and in-house marketers who need one dashboard to track both Google rankings and brand mentions inside AI answers like ChatGPT and Perplexity.
Semrush is the best Moz Pro alternative for marketers who run keyword research every day and need AI-search reporting that refreshes daily. Moz Standard ($99/month, or $79 billed yearly) allows only 150 keyword queries a month and Moz reports 1.25 billion keyword suggestions, where Semrush reports 28 billion keywords across 142 geo databases and includes full keyword research and competitor tools from its $165.17/month Starter plan billed annually. Every paid Semrush tier tracks brand share of voice in ChatGPT, Perplexity, Gemini, and Google AI Overviews, with 50 prompts a day on Starter, 100 on Pro+, and 200 on Advanced, while Moz refreshes tracked prompts weekly across GPT, Gemini, and Google AI Mode. Semrush also bundles a Local toolkit, where Moz sells local listings management separately as Moz Local, plus Content, Advertising, Social, and AI PR toolkits. Moz Pro is still the better choice for rank tracking per dollar and for Domain Authority reporting. Moz Medium tracks 1,500 keywords across 10 Campaigns with 2 users for $143/month billed yearly, the keyword allowance Semrush puts on Pro+ at $248.17/month billed annually for 15 sites, and Moz Large covers 3 users and 3,000 keywords for $239/month billed yearly. Domain Authority, Page Authority, and Spam Score are Moz's own metrics, Moz reports a link index of 44.8 trillion links against Semrush's 43 trillion backlinks, and Moz's learning curve is rated moderate against Semrush's steep.
Compared to Moz Pro: 28 billion keywords and full keyword research from the Starter plan against 150 keyword queries a month on Moz Standard, daily AI prompt tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews against Moz's weekly refresh, 1,500 tracked keywords for $248.17/month billed annually on Pro+ against $143/month billed yearly on Moz Medium
Wins:Vendor-reported 28 billion keywords across 142 geo databases, against Moz's 1.25 billion keyword suggestions and Moz Standard's 150 keyword queries a month · AI prompts tracked daily (50 on Starter, 100 on Pro+, 200 on Advanced) across ChatGPT, Perplexity, Gemini, and Google AI Overviews, where Moz refreshes weekly across GPT, Gemini, and Google AI Mode · Local, Content, Advertising, Social, and AI PR toolkits in one subscription, where Moz sells local listings management separately as Moz Local
Loses:1,500 tracked keywords cost $248.17/month billed annually on Pro+, against $143/month billed yearly on Moz Medium with 2 users included · Steep learning curve against Moz's moderate one, and no plan under $117.33/month billed annually against Moz Starter's $49/month · Domain Authority, Page Authority, and Spam Score are Moz's own metrics, and Semrush reports 43 trillion backlinks against Moz's 44.8 trillion links
Pros
- Single platform covers keyword research, backlink analysis, site audits, rank tracking, and AI-answer visibility
- Large underlying dataset: 28 billion keywords and 43 trillion backlinks across 142 geo databases per the vendor's own stats page
- Native AI Visibility Index and prompt tracking are ahead of most legacy SEO tools on AI-search reporting
- Add-ons (extra users, white-labeled reports) let agencies scale a single account instead of buying multiple seats
Cons
- Cheapest plan is $117.33/mo billed annually ($139/mo monthly) — no permanent free tier, only a time-limited free trial
- Adding team members costs extra starting at $45/mo per user on top of the base plan
- Keyword and site-monitoring limits (e.g., 500 keywords, 5 sites on entry plans) are restrictive for agencies with many clients and force upgrades to Pro+ or Advanced
- Steep learning curve given the number of separate toolkits (SEO, Content, Local, Advertising, Social, AI PR) bundled into one interface
Pricing: From $117.33/mo — $248.17/month billed annually for Semrush Pro+ (1,500 keywords) vs $143/month billed yearly for Moz Medium (1,500 keywords, 2 users); $117.33/month billed annually for Semrush SEO vs $49/month for Moz Starter (verified )
2Ahrefs — best Moz Pro alternative for SEO professionals and content marketers who need backlink analysis, keyword research, and rank tracking in one platform, at scale rather than for occasional single-page checks
Ahrefs is the best Moz Pro alternative for SEOs and content marketers whose research volume outgrows Moz's quotas. Moz Standard ($99/month, or $79 billed yearly) caps keyword research at 150 queries a month and Moz reports 1.25 billion keyword suggestions, while Ahrefs runs a proprietary index of 170 trillion crawled pages and 41.9 billion keywords behind Site Explorer, Keywords Explorer, Site Audit, and Content Explorer. Ahrefs is cheaper to start: a free tier covers limited checks on your own site and Starter costs $29/month, where Moz has no free tier and starts at $49/month. API and MCP access come with every paid Ahrefs plan, which Moz's listing does not mention, and Brand Radar and Custom Prompts track brand mentions in LLM answers. Moz Pro is still the better choice for small teams that report authority metrics. Moz Large costs $239/month billed yearly for 3 users, 25 Campaigns, and 3,000 tracked keywords, against Ahrefs Standard at $249/month for 1 user, 20 projects, and 2,000 tracked keywords, and each extra Ahrefs seat costs $40-80/month against Moz's $49. Domain Authority and Page Authority are Moz's own metrics, shown in every Campaign report and the MozBar extension, and Moz's learning curve is rated moderate against Ahrefs' steep, with the Beginner's Guide to SEO and Moz Academy free to use.
Compared to Moz Pro: a proprietary index of 170 trillion crawled pages and 41.9 billion keywords against Moz's 1.25 billion keyword suggestions, a free tier, a $29/month Starter plan, and API and MCP access on every paid plan, 1 user and 2,000 tracked keywords on $249/month Standard against 3 users and 3,000 keywords on Moz Large at $239/month billed yearly
Wins:Proprietary index of 170 trillion crawled pages and 41.9 billion keywords, where Moz reports 1.25 billion keyword suggestions and Moz Standard allows 150 keyword queries a month · Free tier and a $29/month Starter plan, where Moz has no free tier and starts at $49/month · API and MCP access on every paid plan, plus Brand Radar and Custom Prompts for AI-answer visibility
Loses:Standard at $249/month includes 1 user, 20 projects, and 2,000 tracked keywords, where Moz Large at $239/month billed yearly includes 3 users, 25 Campaigns, and 3,000 keywords · Extra seats cost $40-80/month against Moz's $49, and Enterprise ($1,499/month) requires an annual commitment · Steep learning curve against Moz's moderate one, and no stated prompt allowance for Brand Radar or Custom Prompts, where Moz states 150 to 600 tracked prompts by plan
Pros
- Large proprietary backlink and keyword index (41.9B keywords, 170T pages) not dependent on third-party data
- Combines backlink analysis, keyword research, site audit, rank tracking, and content research in one dashboard
- Newer AI-visibility tools (Brand Radar, Custom Prompts) track brand mentions across LLM answers, not just classic search
- API and MCP access included on every paid plan
Cons
- Full plans start at $129/month, notably pricier than budget SEO tools
- Only one user seat included per plan; additional seats cost $40-80/month each
- Crawl-credit and tracked-keyword caps require active budgeting for larger sites
- Enterprise tier requires an annual commitment rather than month-to-month billing
Pricing: Free tier · paid from $29/mo — $249/month for Ahrefs Standard (1 user, 2,000 keywords) vs $239/month billed yearly for Moz Large (3 users, 3,000 keywords); $29/month for Ahrefs Starter vs $49/month for Moz Starter (verified )
3SE Ranking — best Moz Pro alternative for SEO agencies managing 10-30+ client projects who need rank tracking, white-label reporting, and AI-search visibility monitoring in one subscription.
SE Ranking is the best Moz Pro alternative for agencies tracking rankings across many client sites. SE Ranking Core costs $103.20/month billed annually ($129 monthly) for 10 projects and 2,000 keywords tracked daily, where Moz Medium costs $143/month billed yearly for 10 Campaigns and 1,500 keywords. SE Ranking Growth covers 30 projects, 3 manager seats, and 5,000 keywords for $223.20/month billed annually, against 25 Campaigns, 3 users, and 3,000 keywords on Moz Large at $239/month billed yearly. SE Ranking tracks AI prompts daily across Google AI Overviews, AI Mode, Perplexity, and ChatGPT (100 on Core), while Moz refreshes weekly across GPT, Gemini, and Google AI Mode. SE Ranking also ships iOS and Android apps, includes 25,000 API credits and an MCP server, and offers a 14-day trial with no card, where Moz's only trial rolls into the $179/month Medium plan and Moz offers no refunds. Moz Pro is still the better choice for small budgets and authority reporting. Moz Starter costs $49/month and Standard $79/month billed yearly, below SE Ranking's $103.20 entry price, and Domain Authority, Page Authority, and Spam Score appear in every Moz report and the MozBar extension. Moz reports a 44.8-trillion-link index, where SE Ranking's listing publishes no index size, and SE Ranking charges extra for white-label reports ($69/month) and its AI Search toolkit ($71.20/month).
Compared to Moz Pro: 2,000 keywords tracked daily for $103.20/month billed annually against 1,500 keywords on Moz Medium at $143/month billed yearly, daily AI prompt tracking across four engines plus iOS and Android apps against Moz's weekly refresh and web-only app, a higher entry price than Moz's $49/month Starter with white-label reports and the AI Search toolkit as paid add-ons
Wins:Core tracks 2,000 keywords daily across 10 projects for $103.20/month billed annually, where Moz Medium tracks 1,500 keywords across 10 Campaigns for $143/month billed yearly · Growth covers 30 projects, 3 manager seats, and 5,000 keywords for $223.20/month billed annually, against 25 Campaigns, 3 users, and 3,000 keywords on Moz Large at $239/month billed yearly · Daily AI prompt tracking across Google AI Overviews, AI Mode, Perplexity, and ChatGPT, iOS and Android apps, 25,000 API credits, and a 14-day trial with no card
Loses:Entry price of $103.20/month billed annually, against $49/month for Moz Starter and $79/month billed yearly for Moz Standard · No published link index size, where Moz reports 44.8 trillion links and builds Domain Authority, Page Authority, and Spam Score into every report · White-label reports (+$69/month) and the AI Search toolkit (+$71.20/month) cost extra on top of the base plan
Pros
- Combines rank tracking, keyword/backlink research, site audit, and AI-visibility tracking in one platform instead of separate tools
- 20% discount for annual billing clearly disclosed alongside monthly price on the pricing page
- MCP and API access let teams pull SEO and AI-visibility data into existing dashboards or AI assistants
- Agency-oriented extras: white-label reporting, client seats, and an Agency Catalog for lead generation
Cons
- No free plan; only a 14-day trial with no credit card required
- White-label reporting, AI Search tracking, and expanded API credits are priced as separate add-ons on top of the base Core/Growth plans
- Entry-level Core plan caps at 10 projects and 2,000 tracked keywords per day, which agencies with larger portfolios will outgrow quickly
- Enterprise pricing is custom and not disclosed, requiring a sales call to get a quote
Pricing: From $103.20/mo — $103.20/month billed annually for SE Ranking Core (2,000 keywords) vs $143/month billed yearly for Moz Medium (1,500 keywords); $223.20 vs $239 for SE Ranking Growth and Moz Large (verified )
4Mangools — best Moz Pro alternative for solo SEOs, freelancers, and small marketing teams who need keyword research, rank tracking, and backlink checks without an Ahrefs- or Semrush-sized budget or learning curve.
Mangools is the best Moz Pro alternative for solo SEOs and freelancers who want keyword research, rank tracking, and backlink checks without Moz's billing terms. Mangools backs paid plans with a 48-hour money-back guarantee, while Moz offers no refunds of any kind and its only free trial converts to the $179/month Medium plan unless cancelled at least 24 hours before it ends, the main complaint behind Moz's 2.4/5 rating from 242 Trustpilot reviews. One Mangools subscription unlocks five tools under one login: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler, and its learning curve is rated low against Moz's moderate. Mangools also publishes free standalone tools, including a SERP Simulator, Share of Search, an AI Search Grader, and a Reddit Threads Finder, where Moz has no free tier. Moz Pro is still the better choice for anyone who needs crawl data, authority metrics, or AI tracking. Moz Starter crawls 5,000 pages a week for $49/month, where Mangools has no technical site-audit crawler, and Domain Authority, Page Authority, and Spam Score appear in every Moz report. Moz adds AI visibility dashboards with 150 tracked prompts from Standard ($79/month billed yearly), tracks rankings on desktop and mobile across 170+ search engines, and publishes its prices, while Mangools shows prices only inside an interactive widget and refreshes rankings daily only on its top Agency plan.
Compared to Moz Pro: a 48-hour money-back guarantee against Moz's no-refund policy and trial that converts to the $179/month Medium plan, five single-purpose tools with a low learning curve plus free standalone tools against Moz's moderate learning curve and no free tier, no site-audit crawler, no AI prompt tracking, and prices shown only inside a widget
Wins:48-hour money-back guarantee on paid plans, where Moz offers no refunds and its free trial converts to the $179/month Medium plan · Five tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) under one login with a low learning curve, against Moz's moderate one · Free standalone tools (SERP Simulator, Share of Search, AI Search Grader, Reddit Threads Finder), where Moz has no free tier
Loses:No technical site-audit crawler, where Moz Starter crawls 5,000 pages a week for $49/month · No AI prompt tracking or authority metrics in its listing, where Moz tracks 150 prompts from Standard and builds Domain Authority and Spam Score into every report · Daily rank updates only on the Agency plan, and prices appear only inside an interactive pricing widget
Pros
- Bundles five SEO tools (keyword research, SERP analysis, rank tracking, backlink checking, site metrics) under one login and one price
- Interface is simpler and faster to learn than all-in-one suites like Ahrefs or Semrush
- Includes several genuinely free standalone tools (SERP Simulator, Share of Search, AI Search Grader, Reddit Threads Finder) usable without a paid plan
- 48-hour money-back guarantee on paid subscriptions
Cons
- Backlink and keyword index is smaller than Ahrefs or Semrush, weaker for competitive research
- No built-in technical site-audit or crawling tool
- Daily rank-tracking updates require the top-tier Agency plan; lower tiers update weekly
- Exact plan pricing is not shown in plain page markup, only revealed inside the interactive pricing widget
Pricing: Custom pricing — Mangools prices shown only inside its pricing widget vs $49/month for Moz Starter and $79/month billed yearly for Moz Standard
5Serpstat — best Moz Pro alternative for agencies and in-house SEO teams that need keyword research, rank tracking, and technical site audits for multiple client sites in one subscription
Serpstat is the best Moz Pro alternative for agencies and in-house teams that keep hitting Moz's Campaign and query limits. Serpstat Team costs $100/month for unlimited projects, 500 searches a day, up to 99,999 keyword position checks, the API, and a ChatGPT and Claude MCP integration, while Moz caps Campaigns at 3 on Standard, 10 on Medium, and 25 on Large ($239/month billed yearly). Serpstat's Individual plan allows 100 searches a day for $50/month, against 75 keyword queries a month on Moz Starter at $49 and 150 on Moz Standard at $99 monthly, and Serpstat reports 8.62 billion keywords against Moz's 1.25 billion keyword suggestions. Annual billing saves up to 27%, against Moz's 20%. Moz Pro is still the better choice for link metrics and AI-answer tracking. Moz reports a link index of 44.8 trillion links against Serpstat's 529 billion backlinks, builds Domain Authority, Page Authority, and Spam Score into every report, and allows 5,000 backlink queries a month on Standard, while Serpstat caps backlink results at 10,000 per report even on its $410 Agency plan. Moz tracks 150 AI prompts in GPT, Gemini, and Google AI Mode answers from Standard, which Serpstat's listing does not offer, Moz Medium includes 2 users, and Moz's free Beginner's Guide to SEO and Moz Academy help new staff.
Compared to Moz Pro: unlimited projects with API and MCP access for $100/month against Moz's cap of 25 Campaigns on Large at $239/month billed yearly, 100 searches a day on the $50/month Individual plan against 75 keyword queries a month on Moz Starter at $49, 529 billion backlinks and no AI prompt tracking against Moz's 44.8 trillion links and tracked prompts from Standard
Wins:Team at $100/month includes unlimited projects, the API, and a ChatGPT and Claude MCP integration, where Moz caps Campaigns at 25 even on Large ($239/month billed yearly) · Individual allows 100 searches a day for $50/month, against 75 keyword queries a month on Moz Starter ($49) and 150 on Standard ($99 monthly) · Vendor-reported 8.62 billion keywords against Moz's 1.25 billion keyword suggestions, and up to 27% off for annual billing against Moz's 20%
Loses:Vendor-reported 529 billion backlinks against Moz's 44.8 trillion links, and backlink results cap at 10,000 per report even on Agency · No AI-answer tracking in its listing, where Moz tracks 150 prompts in GPT, Gemini, and Google AI Mode from Standard · Moz's Domain Authority, Page Authority, and Spam Score are not part of Serpstat's listing, and Serpstat offers only a 7-day trial
Pros
- Single dashboard covers keyword research, rank tracking, site audit, and backlink analysis instead of separate tools
- Large underlying index: 1.50B domains, 8.62B keywords, 529B backlinks across 230 countries
- API and MCP integration make it usable from ChatGPT, Claude, and custom scripts
- Annual billing saves up to 27% versus paying monthly
Cons
- No free-forever tier, only a 7-day trial
- Entry-level Individual plan limits projects to 5 and searches to 100/day, forcing quick upgrades
- Pricing jumps steeply between tiers ($50 to $100 to $169 to $410/mo)
- Backlink analysis results per report cap at 10,000 even on the Team x2 and Agency plans
Pricing: From $50/mo — $100/month for Serpstat Team (unlimited projects) vs $239/month billed yearly for Moz Large (25 Campaigns); $50/month for Serpstat Individual vs $49/month for Moz Starter (verified )
6Ubersuggest — best Moz Pro alternative for running keyword research, a weekly site audit and rank tracking for one to a few small-business websites on a $29-$99/month budget or a one-time lifetime license.
Ubersuggest is the best Moz Pro alternative for small-business owners and freelancers who want keyword research, a site audit, and rank tracking for less than Moz charges. Ubersuggest Individual costs $29/month for 150 reports a day and 125 tracked keywords, against Moz Starter at $49/month for 75 keyword queries a month and 50 tracked keywords, and Ubersuggest Business costs $49/month for 7 projects, against 3 Campaigns on Moz Standard at $99 monthly. Ubersuggest's free plan has no time limit, every paid plan can be bought as a one-time lifetime license ($290, $490, or $990), and its learning curve is rated low against Moz's moderate. Ubersuggest holds 4.1/5 from 578 Trustpilot reviews, where Moz holds 2.4/5 from 242, with Moz's complaints centered on charges after trials and cancellations. Moz Pro is still the better choice for link analysis and crawl depth. Ubersuggest's metrics are third-party estimates, and Trustpilot reviewers report keyword and ranking data that does not match live Google results. Its backlink tools have no toxic-link scoring or disavow workflow, where Moz builds Spam Score, Domain Authority, and Page Authority into every report on a 44.8-trillion-link index. Moz also crawls 100,000 pages a week on Standard against Ubersuggest Business's 5,000-page audits, and tracks 150 AI prompts on Standard against 15 per brand on Ubersuggest Business.
Compared to Moz Pro: 150 reports a day and 125 tracked keywords for $29/month against 75 keyword queries a month and 50 keywords on Moz Starter at $49, a free plan, lifetime licenses from $290, and 4.1/5 from 578 Trustpilot reviews against Moz's 2.4/5 from 242, third-party estimated data and no toxic-link scoring against Moz's Spam Score and 44.8-trillion-link index
Wins:Individual at $29/month allows 150 reports a day and 125 tracked keywords, against 75 keyword queries a month and 50 tracked keywords on Moz Starter at $49/month · Free plan with no time limit and lifetime licenses at $290, $490, or $990, where Moz has no free tier, no refunds, and a trial that converts to the $179/month Medium plan · 4.1/5 from 578 Trustpilot reviews against Moz's 2.4/5 from 242, and a low learning curve against Moz's moderate one
Loses:Metrics are third-party estimates, and Trustpilot reviewers report keyword and ranking data that does not match live Google results · No toxic-link scoring or disavow workflow, where Moz builds Spam Score, Domain Authority, and Page Authority into every report · Smaller crawl and AI allowances: 5,000-page audits and 15 AI prompts per brand on Business, against 100,000 pages a week and 150 tracked prompts on Moz Standard
Pros
- Paid plans start at $29/month, and lifetime licenses ($290-$990 one-time) remove the subscription for the core SEO tools.
- The free plan (3 daily searches, 1 project, 150-page weekly audit) has no time limit.
- The dashboard ranks quick wins, content gaps and code fixes by impact and effort, which suits non-specialists.
- Tracks brand visibility, share of voice and sentiment in ChatGPT and Gemini answers on every paid plan.
- An official ChatGPT app and MCP integration bring keyword, ranking and audit data into ChatGPT, Claude and Cursor.
Cons
- No public API, white-label reports, branded client portals or SSO for agencies.
- Backlink tools have no toxic-link scoring or disavow workflow.
- Lifetime purchases are final and non-refundable, and lifetime plans get a smaller AI Search Visibility allowance.
- Trustpilot reviewers report data that differs from live Google results and rank-tracking or backlink reports that stop working.
Pricing: Free tier · paid from $29/mo — $29/month for Ubersuggest Individual vs $49/month for Moz Starter; $49/month for Ubersuggest Business (7 projects) vs $99/month ($79 billed yearly) for Moz Standard (3 Campaigns) (verified )
7FlexQueries — best Moz Pro alternative for running occasional keyword, backlink and site-audit checks across a handful of projects without paying for a Semrush or Ahrefs plan in months when little runs.
FlexQueries is the best Moz Pro alternative for freelancers and small teams who research in bursts and want no recurring charge to manage. FlexQueries charges per action from a prepaid balance: $0.15 for a 225-row keyword report, $0.20 for a backlink overview with a year of history, about $1.30 for a 500-page audit, and about $0.85 for an AI-visibility run across ChatGPT and Google AI answers. Moz Starter's $49 a month would buy about 326 FlexQueries keyword reports; Starter itself includes 75 keyword queries a month. Credits start at a $5 top-up and never expire, paid actions stop at a zero balance instead of creating overage charges, and there is no seat fee, where Moz charges $49/month per extra user and offers no refunds. FlexQueries also covers App Store, Google Play, and Amazon keyword research, and its REST API and MCP server run at the same prices. Moz Pro is still the better choice for steady weekly monitoring. Moz Standard crawls 100,000 pages a week for $99/month, while a single 100,000-page crawl would cost about $260 at FlexQueries' rate, and FlexQueries' scheduled rank tracking stops when the balance runs out unless automatic reload is on. Domain Authority, Page Authority, and Spam Score are Moz's own metrics, FlexQueries' monthly spend varies with scope, and prompt responses and competitor lookups cost extra beyond its published example prices.
Compared to Moz Pro: per-action pricing from a $5 prepaid balance with no monthly, seat, or overage charges, App Store, Google Play, and Amazon keyword research plus API and MCP access at the same prices, higher cost for steady weekly crawls and scheduled rank tracking that stops at a zero balance
Wins:No monthly or seat fee: $49, the price of Moz Starter, buys about 326 keyword reports at $0.15 each, against the 75 keyword queries a month Starter includes · Credits never expire and paid actions stop at a zero balance instead of creating overage charges, where Moz offers no refunds and its trial converts to the $179/month Medium plan · App Store, Google Play, and Amazon keyword research, and a REST API and MCP server at the same per-action prices
Loses:A single 100,000-page crawl costs about $260 at FlexQueries' rate, where Moz Standard crawls 100,000 pages a week for $99/month · Scheduled rank tracking stops when the balance runs out unless automatic reload is on, and monthly spend varies with scope · Moz's Domain Authority, Page Authority, and Spam Score are not part of FlexQueries' listing, and prompt responses and competitor lookups cost extra
Pros
- No monthly, seat or API fee: you pay per action from a prepaid balance, and unused credits never expire.
- The app shows an estimate before each paid action, and paid actions stop at a zero balance instead of creating overage charges.
- Covers App Store and Google Play keyword research, Amazon keyword and ASIN research, and brand mentions in ChatGPT and Google AI answers, beyond web SEO.
- FlexQueries' MCP server lets Claude, Cursor, ChatGPT and other supported clients run the same research tools within workspace spending caps.
- Connected Search Console and GA4 reports don't use the balance, and eligible new accounts get $1.00 without a card.
Cons
- Monthly spend changes with scope and volume, which is harder to budget than a flat plan.
- Scheduled rank tracking stops when the balance runs out unless automatic reload is on.
- Narrower suite than Semrush or Ahrefs, by the site's own comparison, and no white-label client reports for agencies.
- Credits have a $5 minimum top-up, and prompt responses and competitor lookups cost extra on top of the published example prices.
Pricing: From $5 one-time — $0.15 per keyword report and about $1.30 per 500-page audit from a $5 minimum top-up vs $49/month for Moz Starter (verified )