Loom — An async screen-and-camera recording tool for quick video messages and walkthroughs, free for up to 25 videos per person, with Business plans from $18/user/month.
By Noahlast updated pricing verified
Loom screenshots & video
Loom in 20 seconds
Best for: Teams replacing routine live meetings or long written explanations with short async screen-recording videos.
Pricing: Free for up to 25 videos per person; Business is $18/user/month and Business + AI is $24/user/month, both billed monthly.
- Loom's free Starter tier is capped at 25 videos per person and 5-minute recording length.
- Business costs $18/user/month; Business + AI costs $24/user/month, both billed monthly.
- Loom was acquired by Atlassian in 2023 and integrates natively with Jira.
- Loom holds a 4.7/5 rating from 529 reviews on Capterra.
- AI features include video-to-text, auto-meeting recaps, and filler-word removal on the Business + AI tier.
Limitations: Free tier's 5-minute recording cap and 25-video limit are too restrictive for regular use.; AI features require the pricier Business + AI tier.; No offline or local-only recording mode.
Top alternatives: Vidyard, CleanShot X, ScreenPal, Zight — full list
What is Loom?
Loom is an asynchronous video messaging tool: it records the screen, webcam, or both, then instantly generates a shareable link so a colleague or customer can watch on their own time instead of joining a live meeting. Loom is used heavily for product walkthroughs, bug reports, sales follow-ups, and internal async updates — the pitch is replacing a live meeting or a long written explanation with a 2-5 minute video that shows exactly what's happening on screen. Since Atlassian acquired Loom in 2023, it has integrated directly with Jira: a recorded walkthrough can be converted automatically into a Jira ticket with technical details extracted from the video. Loom's AI features (Business + AI tier) transcribe recordings in 50+ languages, generate auto-meeting-recap emails, remove filler words, and allow edit-by-transcript, where deleting text in the transcript cuts the matching video segment. The free Starter tier is capped at 25 videos per person and a 5-minute recording length, which is enough for occasional use but pushes any team recording walkthroughs regularly toward the $18/user/month Business tier, where the recording-length and video-count caps disappear entirely.
Loom is a screen and webcam recording tool for creating short, shareable video messages — product walkthroughs, bug reports, async updates — instead of writing long documents or scheduling a live call, used across sales, engineering, and customer support teams. The Starter plan is free for up to 50 workspace members with a 25-video-per-person library cap and a 5-minute recording limit; Business runs $18/user/month (billed monthly, cheaper billed annually) for unlimited videos and recording length plus 4K quality; Business + AI adds AI-generated video-to-text summaries, meeting recaps, and filler-word removal for $24/user/month; Enterprise is custom-priced with SSO, SCIM, and a 99.95% uptime SLA. Loom was acquired by Atlassian in 2023 and now integrates natively with Jira, converting recorded walkthroughs into tickets. It holds a 4.7/5 rating from 529 reviews on Capterra, with reviewers citing fast recording and easy sharing as strengths and the free tier's 5-minute recording cap and 25-video limit as the most common complaint.
Standout feature: Native Jira integration (as an Atlassian product) that converts a recorded walkthrough directly into a ticket with technical details auto-extracted from the video.
Biggest weakness: The free Starter tier caps recordings at 5 minutes and 25 videos per person, which most teams recording walkthroughs regularly outgrow fast, forcing an $18-24/user/month upgrade.
Pros
- Records and generates a shareable link in seconds, with no export or upload step.
- Native Jira ticket creation from a recorded walkthrough since the Atlassian acquisition.
- Transcriptions and captions in 50+ languages included even on paid tiers.
- Edit-by-transcript (Business + AI) lets you trim video by deleting text instead of scrubbing a timeline.
Cons
- Free tier is capped at 5-minute recordings and 25 videos per person, too limited for regular use.
- AI features (meeting recaps, filler-word removal) require the pricier Business + AI tier at $24/user/month.
- No offline or local-only recording mode; videos upload to Loom's cloud by default.
- Per-seat pricing adds up quickly for larger teams compared with ad hoc recording tools.
Loom pricing
Free tier · paid from $18/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Starter | Free | Up to 50 workspace members, 25 videos per person, 5-minute recording length, up to 720p video quality. |
| Business | $18/mo | Per user, billed monthly (17% cheaper billed annually); unlimited videos and recording length, up to 4K quality, branding removal. |
| Business + AI | $24/mo | Per user, billed monthly (17% cheaper billed annually); adds AI video-to-text, auto-meeting recap emails, filler-word removal, and edit-by-transcript. |
| Enterprise | Custom | Custom pricing; SSO, SCIM, Salesforce integration, 99.95% uptime SLA, dedicated support. |
What reviewers say
Scores belong to their platforms; we display them with attribution and never fold them into our own ratings.