Should I use Loom or Vidyard?

Use Loom for general-purpose async screen recording with transparent pricing and Jira integration; use Vidyard for trackable, CRM-integrated video outreach as a sales or marketing rep.

Is Loom cheaper than Vidyard?

It can't be fully compared because Vidyard's paid Starter tier price isn't published, while Loom's tiers are all transparently priced from free to $24/user/month.

Which has better analytics, Loom or Vidyard?

Vidyard has stronger analytics, with watch-time heatmaps, click-through tracking, and pipeline reporting tied to CRM data; Loom has no equivalent video engagement analytics.

Does Loom integrate with Salesforce like Vidyard?

No, Loom's primary integration is with Jira as an Atlassian product, while Vidyard integrates with 50+ sales and marketing tools including Salesforce, HubSpot, Gong, Marketo, and Salesloft.

Loom vs Vidyard (2026)

By Noahlast updated September 14, 2026

Verdict: Choose Loom if you want general-purpose async screen recording with transparent pricing and native Jira integration for product and engineering teams. Choose Vidyard if you're a sales or marketing rep who needs trackable, personalized video outreach tied into a CRM with engagement analytics. Pricing transparency and use case are the deciding factors: Loom publishes every tier's exact price while Vidyard's Starter tier price isn't published at all, and Vidyard is built specifically for revenue-team outreach rather than general team communication.

Loom

An async screen-and-camera recording tool for quick video messages and walkthroughs, free for up to 25 videos per person, with Business plans from $18/user/month.

Pricing: Free tier · paid from $18/mo
License: Freemium
Best for: product, engineering, and customer-facing teams replacing routine live meetings or long written explanations with short async screen-recording videos

4.7/5 on Capterra (529 reviews)

Details loom.com

Vidyard

An AI-powered video platform for sales and marketing teams to record, host, and send personalized video messages with engagement analytics.

Pricing: Free
License: Freemium
Best for: sales and marketing reps who want to send trackable, personalized video messages through their CRM and email tools instead of generic text outreach

Details vidyard.com

Choose Loom if…

You want transparent, published pricing at every tier instead of a sales call to learn the cost
You need native Jira ticket creation from a recorded walkthrough, as an Atlassian product
You want a higher free-tier video allowance (25 videos/month versus Vidyard's 5)
You're a product, engineering, or support team recording internal or customer-facing walkthroughs rather than sales outreach
You want desktop apps for Windows and macOS in addition to web and mobile

Choose Vidyard if…

You're a sales or marketing rep who needs trackable, personalized video outreach with view and engagement analytics
You want deep integration with your CRM or sales stack (Salesforce, HubSpot, Gong, Marketo, Salesloft) among 50+ tools
You want AI Avatar features to generate personalized or localized video variants at scale from one recording
You want automated, trigger-based video sequences (Video Agent) tied to pipeline reporting

Loom vs Vidyard: feature comparison

Feature	Loom	Vidyard
Starting price	Yesfree, $0 (Starter)	Yesfree, $0 (Free); paid Starter price not published
Free tier	Yesup to 25 videos/person, 5-min recording cap, 720p	Yesup to 5 recorded videos/month, 15 AI videos/month, 3 AI avatars
Platforms	Yesweb, Windows, macOS, iOS, Android	Partialweb, iOS, Android only, no Windows/macOS desktop app
License/hosting	Noclosed-source, cloud-based	Noclosed-source, cloud-based
Pricing transparency	Yesevery tier's price published on site	NoStarter tier price not published, requires trial or sales contact
CRM/sales-tool integrations	PartialJira integration only, no dedicated CRM analytics	Yes50+ tools including Salesforce, HubSpot, Gong, Marketo, Salesloft
Video engagement analytics (view heatmaps, CTAs)	No	Yeswatch-time heatmaps, click-throughs, pipeline reporting
AI-generated avatar videos	No	Yesup to 3 custom avatars free, more on paid tiers
Jira/ticket integration	Yesnative, as an Atlassian product	No
AI transcription/captions	Yes50+ languages, included on paid tiers	Yesvideo captions on Teams tier and above
Business/team SSO	YesEnterprise tier, custom pricing	YesEnterprise tier, custom pricing
External rating (Capterra)	Yes4.7/5 from 529 reviews	Unknown
Learning curve	Yeslow	Yeslow

Loom vs Vidyard pricing: which costs less?

It's not fully comparable because Vidyard's Starter tier price isn't published, while Loom's every tier is transparently priced from $0 to $24/user/month.

Loom publishes exact pricing: free Starter, $18/user/month Business, $24/user/month Business + AI, and custom Enterprise. Vidyard's Free plan covers up to 5 recorded videos per month, but the Starter tier that unlocks unlimited recording and analytics has no published price, requiring a 14-day trial or sales conversation to learn the actual monthly cost.

Which is easier to use, Loom or Vidyard?

Both hold a low learning-curve rating in the data, with no clear edge for basic recording and sharing.

Can Vidyard replace Loom for general team video messaging?

Partially: Vidyard is purpose-built for sales and marketing outreach with CRM analytics, but its free plan caps recording at just 5 videos per month versus Loom's 25.

Vidyard adds features general team tools don't need, like AI Avatars and pipeline-tied engagement analytics, making it a stronger fit for revenue teams specifically. For general async product walkthroughs, bug reports, or internal updates outside of sales, Loom's higher free-tier video allowance and native Jira integration make it the more practical general-purpose choice.

Strengths and weaknesses

Loom

Pros

Records and generates a shareable link in seconds, with no export or upload step.
Native Jira ticket creation from a recorded walkthrough since the Atlassian acquisition.
Transcriptions and captions in 50+ languages included even on paid tiers.
Edit-by-transcript (Business + AI) lets you trim video by deleting text instead of scrubbing a timeline.

Cons

Free tier is capped at 5-minute recordings and 25 videos per person, too limited for regular use.
AI features (meeting recaps, filler-word removal) require the pricier Business + AI tier at $24/user/month.
No offline or local-only recording mode; videos upload to Loom's cloud by default.
Per-seat pricing adds up quickly for larger teams compared with ad hoc recording tools.

Vidyard

Pros

Free plan available with no credit card required for basic video recording and sharing.
Deep integrations with 50+ sales and marketing tools including Salesforce, HubSpot, Gong, and Salesloft.
AI Avatar and Video Agent features let a single recording scale into personalized, automated outreach.
Native iOS and Android apps make on-the-go recording straightforward for field sales reps.

Cons

Starter-tier pricing is not published; prospective buyers must trial or contact sales to see actual monthly cost.
Free plan is capped at 5 recorded videos per month, tight for active sales reps.
Teams and Enterprise tiers require custom quotes rather than transparent self-serve pricing.
Advanced CRM/MAP integrations and SSO are locked behind Teams/Enterprise, not available on Starter.

Which fits your use case?

Use case	Pick	Why
Sales rep sending trackable, personalized video outreach through a CRM	Vidyard	Vidyard integrates with 50+ sales tools including Salesforce and HubSpot and provides watch-time analytics tied to pipeline reporting; Loom has no equivalent CRM analytics.
Engineering team converting walkthroughs into Jira tickets automatically	Loom	Loom has native Jira integration as an Atlassian product; Vidyard has no ticketing integration.
Buyer who wants to see exact pricing before signing up	Loom	Loom publishes every tier's price on its site; Vidyard's Starter tier requires a trial or sales contact to learn the cost.
Marketing team wanting to generate personalized video variants at scale	Vidyard	Vidyard's AI Avatar feature generates localized or personalized video variants from one recording; Loom has no avatar or video-generation feature.
Team recording occasional internal updates with a higher free monthly allowance	Loom	Loom's free tier allows 25 videos per person versus Vidyard's 5 recorded videos per month.

Neither a match?

Both lists carry verified pricing and honest weaknesses for every option.

3 alternatives to Loom 1 alternatives to Vidyard

Popular comparisons

Loom vs Vidyard: migration FAQ

Should I use Loom or Vidyard?: Use Loom for general-purpose async screen recording with transparent pricing and Jira integration; use Vidyard for trackable, CRM-integrated video outreach as a sales or marketing rep.
Is Loom cheaper than Vidyard?: It can't be fully compared because Vidyard's paid Starter tier price isn't published, while Loom's tiers are all transparently priced from free to $24/user/month.
Can Vidyard replace Loom?: Partially, since Vidyard covers video recording and sharing but is purpose-built for sales outreach with CRM analytics rather than general team communication, and its free plan caps recording at 5 videos per month versus Loom's 25.
Which has better analytics, Loom or Vidyard?: Vidyard has stronger analytics, with watch-time heatmaps, click-through tracking, and pipeline reporting tied to CRM data; Loom has no equivalent video engagement analytics.
Does Loom integrate with Salesforce like Vidyard?: No, Loom's primary integration is with Jira as an Atlassian product, while Vidyard integrates with 50+ sales and marketing tools including Salesforce, HubSpot, Gong, Marketo, and Salesloft.