Should I use Front or Gorgias?

Use Front if you run B2B support or account management on shared email and want published per-seat pricing; use Gorgias if you run an ecommerce store and want order data plus refund, cancel, and discount actions inside every ticket.

Is Front cheaper than Gorgias?

Neither is cheaper in every case: Front charges $25 to $105 per seat per month billed annually, while Gorgias prices by ticket volume with unlimited seats and publishes no dollar figures. Headcount does not raise a Gorgias bill, but only a Gorgias quote shows the actual price.

Does Front or Gorgias have a free plan?

No, Front has no free plan, only a 14-day trial of its Professional plan with no credit card required. The Gorgias listing data does not show a free plan, and its ticket-volume pricing requires a quote.

How much does AI cost on Front and Gorgias?

Front bills Autopilot from $0.05/conversation and charges $10-20/seat/month each for Copilot, Smart QA, and Smart CSAT on Starter and Professional, while Front Enterprise includes those three. Gorgias bills its AI Agent per resolved conversation at a rate it does not publish.

Front vs Gorgias (2026)

By Noahlast updated October 23, 2026

Verdict: Choose Front if you run B2B support or account management with complex, multi-stakeholder email threads and want published per-seat pricing from $25/seat/month billed annually. Choose Gorgias if you run an ecommerce store on Shopify, BigCommerce, Magento, WooCommerce, or PrestaShop and want agents to refund, cancel, or discount orders inside the ticket. The deciding factor is the pricing model and the customer you serve: Front charges per seat at published rates, while Gorgias charges by ticket volume with unlimited seats but quotes prices only through signup or sales.

Front

An AI-powered customer operations platform that unifies shared inboxes, omnichannel messaging, and automation for B2B support teams.

Pricing: From $25/mo
License: Paid

Best for B2B support, sales, and account management teams handling complex, multi-stakeholder customer conversations that a simple ticketing tool can't route well

4.5/5 on Capterra (288 reviews)

Visit front.com Read our review

Gorgias

A helpdesk and AI agent built for ecommerce, with native Shopify integration and pricing based on monthly ticket volume rather than seats.

Pricing: Custom pricing
License: Paid

Best for Shopify and other ecommerce brands that want order and customer data inside every support ticket, with AI handling routine returns and order-status questions

4.6/5 on Capterra (135 reviews)

Visit gorgias.com Read our review

Which should you choose?

Choose Front if…

wins 3/6 use cases

Your team handles B2B account conversations with several stakeholders per thread and needs internal comments and assignments on a Front shared inbox
You want published per-seat pricing you can budget before talking to sales: Front Starter $25, Professional $65, and Enterprise $105 per seat per month billed annually
You need SSO and SCIM, which Front includes from the $65/seat/month Professional plan
You want AI quality and satisfaction scoring, with Smart QA, Smart CSAT, and AI Copilot bundled into Front Enterprise at no extra cost
Your agents want native Windows and macOS desktop apps as well as web and mobile

Choose Gorgias if…

wins 3/6 use cases

You sell on Shopify, BigCommerce, Magento, WooCommerce, or PrestaShop and want order, customer, and product data inside every Gorgias ticket
Your agents should cancel orders, issue refunds, or apply discount codes without leaving the conversation
You staff up with many or seasonal agents, since Gorgias includes unlimited agent seats and prices by monthly ticket volume
Your customers message you on WhatsApp, Instagram, and Facebook as well as email and live chat
Your stack runs on ecommerce tools like Klaviyo, Recharge, Yotpo, and Loop Returns, which are among Gorgias's 300+ integrations

Front vs Gorgias: feature comparison

Feature	Front	Gorgias
Starting price	Yesfrom $25/seat/mo (Starter, billed annually)	Unknown
Pricing model	Yesper seat, published on site	Partialby ticket volume (about 50 to 5,000+ tickets/mo), quote only
Free tier	No14-day Professional trial, no credit card	Unknown
Seat limits	Partial10 seats on Starter, 50 on Professional	Yesunlimited agent seats on every plan
Platforms	Yesweb, Windows, macOS, iOS, Android	Partialweb, iOS, Android (no desktop app)
Hosting / license	Noclosed-source, cloud-hosted	Noclosed-source, cloud-hosted
Messaging channels	Yesomnichannel email, SMS, social from $65/seat/mo (Professional)	Yesemail, chat, WhatsApp, Instagram, Facebook; SMS and voice as paid add-ons
Ecommerce platform integration	Unknown	YesShopify, BigCommerce, Magento, WooCommerce, PrestaShop
Order actions inside tickets	Unknown	Yesrefunds, cancellations, and discounts from the ticket
AI automation	YesFront AI and Autopilot, Autopilot from $0.05/conversation	YesAI Agent billed per resolved conversation (rate unpublished)
AI drafting, QA, and CSAT scoring	YesCopilot, Smart QA, Smart CSAT included on Enterprise; $10-20/seat/mo each on lower tiers	Unknown
SSO and SCIM	Yesfrom $65/seat/mo (Professional)	Unknown
Automation rules	Partial10 on Starter, 20 on Professional, unlimited on Enterprise	Partialsome users report rules get complicated as workflows grow
Integrations	Yes130+ integrations with CRMs and project tools	Yes300+ ecommerce-focused integrations
External rating (Capterra)	Yes4.5/5 from 288 reviews	Yes4.6/5 from 135 reviews

Front vs Gorgias: pricing

Every tier both tools publish, as we last checked them — not just the entry price.

Front

StarterPer seat, billed annually (24% savings vs monthly), capped at 10 seats. Shared inbox, ticketing, AI Topics, up to 10 automation rules, basic analytics, no-code knowledge base.$25/mo
ProfessionalPer seat, billed annually, up to 50 seats. Adds omnichannel support (email, SMS, social), macros, up to 20 automation rules, advanced analytics, multiple workspaces, SSO, and SCIM.$65/mo
EnterprisePer seat, billed annually. Adds smart rules, unlimited automation rules and macros, multi-language knowledge base, custom roles and permissions, and includes AI Copilot, Smart QA, and Smart CSAT at no extra cost.$105/mo

Verified September 14, 2026Latest pricing

Gorgias

Ticket-volume plansPriced by monthly ticket volume, scaling from roughly 50 to 5,000+ tickets/month; unlimited agent seats on every plan. Exact dollar figures are not published as static pricing and require a live quote through the signup or sales flow.Custom
AI Agent (add-on)Billed separately from the helpdesk plan on a pay-per-resolved-conversation basis; exact per-resolution rate not published.Custom

Not yet verifiedLatest pricing

Front vs Gorgias pricing: which costs less?

Which costs less depends on headcount versus ticket volume: Front charges $25 to $105 per seat per month billed annually, while Gorgias charges by monthly ticket volume with unlimited agent seats and publishes no dollar figures.

Front's cost grows with every seat: a 10-person team pays $250/month on Starter or $650/month on Professional, billed annually, and Starter stops at 10 seats. Gorgias plans scale from roughly 50 to 5,000+ tickets a month and never charge per agent, but buyers need a live quote to see a number. AI and channel costs sit on top of both: Front bills Autopilot from $0.05/conversation and $10-20/seat/month each for Copilot, Smart QA, and Smart CSAT below Enterprise, while Gorgias bills its AI Agent per resolved conversation and charges for voice and SMS by volume.

Which is better for ecommerce support, Front or Gorgias?

Gorgias is better for ecommerce support, with native Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop integrations that let agents refund, cancel, or discount orders inside a ticket.

Gorgias shows order, customer, and product data next to each conversation, so agents do not switch to the store admin. The Gorgias AI Agent is pretrained on more than a billion ecommerce conversations, and Gorgias says it resolves around 60% of routine inquiries such as order status, returns, and sizing. Gorgias also connects to 300+ ecommerce tools, including Klaviyo, Recharge, Yotpo, and Loop Returns. The Front listing data describes no ecommerce platform integrations or in-ticket order actions.

Which is better for B2B support teams, Front or Gorgias?

Front is better for B2B support, built around a shared inbox where teams assign, comment on, and automate complex multi-stakeholder conversations, with SSO, SCIM, and advanced analytics from the $65/seat/month Professional plan.

Front's customers skew toward B2B companies in financial services, logistics, and professional services that manage account relationships rather than transactional tickets. AI Copilot drafts responses to complex requests, and Smart QA and Smart CSAT score quality and satisfaction automatically, all included on the $105/seat/month Enterprise plan. Front says Front AI resolves up to 70% of routine requests. The Gorgias listing notes its ecommerce-specific feature set is less useful for B2B or non-commerce support teams.

Can Gorgias replace Front?

Gorgias can replace Front for ecommerce brands, but not for B2B teams that rely on Front's shared-inbox collaboration, SSO and SCIM, and bundled AI quality scoring.

An ecommerce team moving from Front to Gorgias gains in-ticket order actions, WhatsApp, Instagram, and Facebook messaging, and unlimited agent seats. That team gives up Front's native Windows and macOS apps, published per-seat pricing, and Smart QA and Smart CSAT, which the Gorgias listing data does not describe. Some Gorgias users also report that automation rules get complicated as workflows grow.

Strengths and weaknesses

Front

Pros

Shared inbox model lets teams collaborate on customer emails with internal comments and assignments instead of forwarding threads.
Front AI and Autopilot automate up to 70% of routine requests according to the vendor, freeing agents for complex cases.
160+ integrations connect Front to CRMs, project tools, and internal systems without custom development.
Enterprise tier bundles AI Copilot, Smart QA, and Smart CSAT rather than charging separately for each.

Cons

No permanently free tier; only a 14-day trial of the Professional plan.
AI add-ons (Autopilot, Copilot, Smart QA, Smart CSAT) are billed separately on Starter and Professional, adding $10-20/seat/month per feature.
Starter plan caps out at 10 seats, forcing a jump to Professional for growing teams.
Per-seat pricing gets expensive for large support teams compared to volume-based helpdesk pricing models.

Gorgias

Pros

Native, deep integrations with Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop put order data directly in every ticket.
Unlimited agent seats on every plan; pricing scales with ticket volume instead of per-seat cost.
AI Agent pretrained on 1B+ ecommerce conversations can resolve around 60% of routine requests automatically, per the vendor.
300+ integrations with ecommerce-specific tools like Klaviyo, Recharge, and Loop Returns.

Cons

Pricing is not published as static dollar figures; both the helpdesk and AI Agent add-on require a sales quote or signup flow to see real costs.
Built specifically for ecommerce, so its feature set is less useful for B2B or non-commerce support teams.
Some users report automation rule configuration becomes complicated as workflows grow more complex.
Voice and SMS are separate add-ons priced by call and text volume, adding further variable cost beyond the base plan.

Which fits your use case?

Use case	Pick	Why
Shopify brand drowning in returns and order-status questions	Gorgias	Gorgias puts Shopify order data in every ticket, lets agents refund or cancel from the conversation, and its AI Agent targets routine order-status and returns questions.
B2B account management team with multi-stakeholder email threads	Front	Front's shared inbox lets teams assign, comment on, and automate complex customer conversations without forwarding or CC'ing colleagues.
Ecommerce brand adding seasonal agents for peak periods	Gorgias	Gorgias includes unlimited agent seats on every plan, while Front charges per seat and caps Starter at 10 seats.
Small team that needs a known monthly cost before signing	Front	Front publishes Starter at $25/seat/month billed annually, so 10 seats cost $250/month; Gorgias requires a live quote to see any price.
Mid-size support team that needs SSO, SCIM, and AI quality scoring	Front	Front Professional adds SSO and SCIM at $65/seat/month, and Front Enterprise includes Smart QA, Smart CSAT, and AI Copilot at $105/seat/month.
Consumer brand whose customers message on WhatsApp, Instagram, and Facebook	Gorgias	Gorgias brings WhatsApp, Instagram, and Facebook into the same inbox as email and live chat.

Neither a match?

Both lists carry verified pricing and honest weaknesses for every option.

4 alternatives to Front 3 alternatives to Gorgias

Popular comparisons

Front vs Gorgias: migration FAQ

Should I use Front or Gorgias?: Use Front if you run B2B support or account management on shared email and want published per-seat pricing; use Gorgias if you run an ecommerce store and want order data plus refund, cancel, and discount actions inside every ticket.
Is Front cheaper than Gorgias?: Neither is cheaper in every case: Front charges $25 to $105 per seat per month billed annually, while Gorgias prices by ticket volume with unlimited seats and publishes no dollar figures. Headcount does not raise a Gorgias bill, but only a Gorgias quote shows the actual price.
Can Gorgias replace Front?: Yes for ecommerce brands on Shopify, BigCommerce, Magento, WooCommerce, or PrestaShop. B2B teams would lose Front's shared-inbox collaboration model, SSO and SCIM, and AI QA and CSAT scoring, which the Gorgias listing data does not describe.
Does Front or Gorgias have a free plan?: No, Front has no free plan, only a 14-day trial of its Professional plan with no credit card required. The Gorgias listing data does not show a free plan, and its ticket-volume pricing requires a quote.
How much does AI cost on Front and Gorgias?: Front bills Autopilot from $0.05/conversation and charges $10-20/seat/month each for Copilot, Smart QA, and Smart CSAT on Starter and Professional, while Front Enterprise includes those three. Gorgias bills its AI Agent per resolved conversation at a rate it does not publish.