Front — An AI-powered customer operations platform that unifies shared inboxes, omnichannel messaging, and automation for B2B support teams.
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Best for: B2B support, sales, and account management teams handling complex, multi-stakeholder customer conversations that a simple ticketing tool can't route well
Pricing: From $25/seat/month billed annually (Starter, up to 10 seats) to $105/seat/month (Enterprise, includes AI Copilot/QA/CSAT); no free tier, 14-day trial available.
- Front's Starter plan costs $25/seat/month billed annually, capped at 10 seats.
- Front's Enterprise plan costs $105/seat/month and bundles AI Copilot, Smart QA, and Smart CSAT.
- Front's Autopilot AI add-on starts at $0.05 per conversation on lower tiers.
- Front serves more than 9,300 businesses and integrates with 130+ third-party tools.
- Front holds a 4.5/5 rating from 288 reviews on Capterra.
Limitations: No permanently free tier, only a 14-day trial.; AI features are billed as separate add-ons on Starter and Professional, adding to per-seat cost.; Per-seat pricing gets expensive at scale compared to volume-based helpdesk pricing.
Top alternatives: Zendesk, Intercom, Help Scout, Freshdesk, Missive — full list
What is Front?
Front is a customer operations platform built around a shared inbox: it centralizes email, chat, SMS, and social messages into one collaborative workspace where teams can assign, comment on, and automate responses to customer conversations without forwarding messages or CC'ing colleagues. Front differentiates itself from simpler helpdesk tools by targeting complex, high-stakes customer interactions rather than high-volume ticket deflection, its customers skew toward B2B companies in financial services, logistics, and professional services managing account relationships, not just transactional support tickets. Its AI layer includes Front AI (claims to resolve up to 70% of routine requests), Autopilot for multi-step workflow automation, Copilot for drafting responses to complex requests, and Smart QA/Smart CSAT for automated quality and satisfaction scoring. The platform connects to more than 130 third-party tools and offers a 14-day free trial of the Professional plan with no credit card required.
Front is a customer operations platform built for B2B support, sales, and account management teams handling complex, multi-stakeholder customer conversations across email, chat, and text. Plans start at $25/seat/month (up to 10 seats, billed annually) for Starter, scale to $65/seat/month for Professional with omnichannel and SSO, and $105/seat/month for Enterprise with AI Copilot, Smart QA, and Smart CSAT included; AI add-ons like Autopilot are billed separately from $0.05/conversation on lower tiers. Front serves more than 9,300 businesses and holds a 4.5/5 rating from 288 reviews on Capterra.
Standout feature: AI Copilot, Smart QA, and Smart CSAT are bundled into Enterprise at no extra per-seat cost, while competitors typically charge separately for AI-assisted QA scoring and CSAT prediction.
Biggest weakness: No permanently free tier and seat-based pricing climbs fast: Enterprise runs $105/seat/month, and the AI add-ons (Copilot, Smart QA, Smart CSAT) that aren't bundled cost an extra $10-20/seat/month each on the lower tiers.
Pros
- Shared inbox model lets teams collaborate on customer emails with internal comments and assignments instead of forwarding threads.
- Front AI and Autopilot automate up to 70% of routine requests according to the vendor, freeing agents for complex cases.
- 160+ integrations connect Front to CRMs, project tools, and internal systems without custom development.
- Enterprise tier bundles AI Copilot, Smart QA, and Smart CSAT rather than charging separately for each.
Cons
- No permanently free tier; only a 14-day trial of the Professional plan.
- AI add-ons (Autopilot, Copilot, Smart QA, Smart CSAT) are billed separately on Starter and Professional, adding $10-20/seat/month per feature.
- Starter plan caps out at 10 seats, forcing a jump to Professional for growing teams.
- Per-seat pricing gets expensive for large support teams compared to volume-based helpdesk pricing models.
Front pricing
From $25/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Starter | $25/mo | Per seat, billed annually (24% savings vs monthly), capped at 10 seats. Shared inbox, ticketing, AI Topics, up to 10 automation rules, basic analytics, no-code knowledge base. |
| Professional | $65/mo | Per seat, billed annually, up to 50 seats. Adds omnichannel support (email, SMS, social), macros, up to 20 automation rules, advanced analytics, multiple workspaces, SSO, and SCIM. |
| Enterprise | $105/mo | Per seat, billed annually. Adds smart rules, unlimited automation rules and macros, multi-language knowledge base, custom roles and permissions, and includes AI Copilot, Smart QA, and Smart CSAT at no extra cost. |
What reviewers say
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