Should I use Fathom Analytics or Umami?

Use Fathom Analytics if you want a fully hosted, cookie-free tool with permanent data retention and unlimited event tracking from about $15/month; use Umami if you want a free option, self-hosted under the MIT license or on the Umami Cloud Hobby tier, plus funnels and session replay.

Is Fathom Analytics cheaper than Umami?

No — Fathom Analytics has no free tier and starts around $15/month, while Umami is free to self-host and free on Umami Cloud Hobby for one website and 100,000 events a month. Umami Cloud Pro costs $20/month for 20 websites and 1 million events, and Fathom reaches $45/month at 500,000 pageviews.

Can Umami replace Fathom Analytics?

Yes for most sites, since Umami offers the same cookie-free tracking with a sub-2KB script plus funnels, journeys, and session replay. Umami Cloud caps data retention at 6 months to 5 years by tier, where Fathom Analytics keeps data permanently.

Is Umami really free?

Yes — Umami's MIT-licensed core is free to self-host via Docker with no caps on websites, events, or team members, and the Umami Cloud Hobby tier is free for one website and 100,000 events per month. Self-hosting means running your own Docker deployment and database.

Does Fathom Analytics have a free trial?

Yes — Fathom Analytics offers a 7-day free trial but no free tier, and the company says it never runs discounts or promotions. Billing is month-to-month with no long-term contract, and annual billing includes two months free.

Fathom Analytics vs Umami (2026)

By Noahlast updated October 23, 2026

Verdict: Choose Fathom Analytics if you want a fully hosted, cookie-free analytics service with permanent data retention, unlimited event and ecommerce tracking, and nothing to maintain, from about $15/month. Choose Umami if you want a free option, either by self-hosting the MIT-licensed core via Docker or on the Umami Cloud Hobby tier, or if you need funnels and session replay. The deciding factor is cost versus retention: Umami can cost nothing, while Fathom has no free tier but keeps data permanently where Umami Cloud keeps it 6 months to 5 years by plan.

Fathom Analytics

Privacy-focused, cookie-free web analytics with no free tier, pricing that scales with pageviews starting around $15/month.

Pricing: From $15/mo
License: Paid

Best for website owners who want GDPR/CCPA-compliant analytics without cookie-consent banners and don't need Google Analytics' behavioral-targeting depth

Visit usefathom.com Read our review

Umami

An open-source, privacy-first web analytics platform with a free self-hosted core and a managed cloud service, built as a lightweight Google Analytics alternative.

Pricing: Free tier · paid from $20/mo
License: Open core

Best for developers and privacy-conscious teams who want cookie-free, GDPR-compliant web analytics they can self-host for free or run as a lightweight paid cloud service

5/5 on Product Hunt (11 reviews)

Visit umami.is Read our review

Which should you choose?

Choose Fathom Analytics if…

wins 2/6 use cases

You want permanent data retention on every plan instead of Umami Cloud's 6-month to 5-year limits
You want a fully hosted tool with no Docker deployment or database to maintain
You want hosted analytics for many sites, with 50 sites included and extra 50-site packs at $10/month
You want unlimited event and ecommerce tracking included in a pageview-based price rather than metered per event
You need an analytics API (600 requests/hour) included on every plan

Choose Umami if…

wins 3/6 use cases

You want to pay nothing by self-hosting the MIT-licensed core via Docker or using the free Umami Cloud Hobby tier
You want open-source code you can inspect and run on your own infrastructure with no usage caps
You need funnels, user journeys, retention analysis, or session replay
You run one small site that stays under 100,000 events a month

Fathom Analytics vs Umami: feature comparison

Feature	Fathom Analytics	Umami
Starting price	Yesfrom about $15/mo (pageview-based)	Yesfree (self-hosted or Cloud Hobby); Pro $20/mo
Free tier	No7-day free trial only	YesCloud Hobby, 1 website and 100,000 events/month
Price at mid volume	Yes$45/mo for up to 500,000 pageviews	Yes$20/mo for 1 million events (Pro)
Self-hosting	Nohosted service only	Yesfree via Docker, no usage caps
License	Noproprietary, paid	YesMIT-licensed open-source core
Platforms	Yesweb	Yesweb
Cookie-free tracking	Yesno cookies, IP addresses anonymized	Yesno cookies, cross-site tracking, or personal data
Tracking script size	Yesabout 2kB	Yesunder 2KB
Data retention	Yespermanent on every plan	Partial6 months (Hobby), 2 years (Pro), 5 years (Business)
Websites included	Yes50 sites, then $10/mo per 50-site pack	Partial1 (Hobby), 20 (Pro), unlimited from $200/mo (Business)
Team members	Unknown	Yesup to 10 (Pro), unlimited (Business)
Event and ecommerce tracking	Yesunlimited on every plan	Partialcustom events, metered by Cloud tier
Funnels, journeys, retention	Unknown	Yesfunnels, user journeys, retention, goals
Session replay	Unknown	Yes5,000 included on Business, then $0.005 per replay
Analytics API	Yes600 requests/hour	Unknown
Overage pricing	Partialtraffic spikes move a site into a higher bracket	Partial$0.00003/event over 1M (Pro), $0.00002/event over 10M (Business)
External rating	Unknown	Yes5/5 from 11 reviews (Product Hunt)

Fathom Analytics vs Umami: pricing

Every tier both tools publish, as we last checked them — not just the entry price.

Fathom Analytics

Usage-based (by monthly pageviews)Sliding scale starting around $15/month for lower pageview volumes, up to $45/month for 500,000 pageviews/month. Annual billing includes 2 months free. Extra sites beyond the included minimum (50) cost $10/month per 50-site pack.$15/mo

Verified September 14, 2026Latest pricing

Umami

Self-Hosted (Open Source)Deploy the MIT-licensed core yourself via Docker; unlimited websites and events, no usage caps beyond your own infrastructure.Free
Hobby (Cloud)1 website, up to 100,000 events per month, 6 months of data retention.Free
Pro (Cloud)Up to 20 websites, 1 million events per month included ($0.00003 per additional event), up to 10 team members, 2 years of data retention.$20/mo
Business (Cloud)Unlimited websites and team members, 10 million events per month included ($0.00002 per additional event), 5 years of data retention, 5,000 session replays included ($0.005 per additional replay).$200/mo
Enterprise (Cloud)Custom pricing with custom data retention and unlimited usage.Custom

Verified September 14, 2026Latest pricing

Fathom Analytics vs Umami pricing: which costs less?

Umami costs less, because Umami can be self-hosted free under the MIT license or run free on the Umami Cloud Hobby tier, while Fathom Analytics has no free tier and starts around $15/month.

Fathom Analytics prices on a sliding scale by monthly pageviews, from about $15/month up to $45/month for 500,000 pageviews, with two months free on annual billing and 50 sites included before $10/month per extra 50-site pack. Fathom says it never runs discounts. Umami Cloud Pro costs $20/month for 20 websites and 1 million events, and Business costs $200/month for unlimited websites and 10 million events, with per-event overage on both. The meters differ, pageviews for Fathom and events for Umami, so price both against your own traffic. Fathom's price includes permanent data retention, which Umami Cloud caps by tier.

Is Fathom Analytics more private than Umami?

Fathom Analytics and Umami are equally private in how they track, since both work without cookies or cross-site tracking, but only Umami lets you self-host so no analytics vendor handles your visitor data.

Fathom Analytics anonymizes IP addresses and says its no-cookie, no-individual-tracking design lets sites skip a cookie-consent banner under GDPR, CCPA, and ePrivacy rules. Umami collects no personal data and is GDPR-compliant by default. Umami's MIT-licensed core runs on your own server via Docker, which keeps data on infrastructure you control, at the cost of maintaining that deployment and its database yourself.

Which has more analytics features, Fathom Analytics or Umami?

Umami has the broader documented feature set, adding funnels, user journeys, retention analysis, goals, and session replay, while Fathom Analytics focuses on unlimited event and ecommerce tracking, UTM campaigns, automatic bot filtering, and permanent retention.

Umami's session replay is metered: Umami Cloud Business includes 5,000 replays, then charges $0.005 per replay. Fathom Analytics includes unlimited events and ecommerce tracking on every plan and an analytics API capped at 600 requests/hour, which can constrain heavy programmatic use. The Fathom listing data does not mention funnels or session replay, and the Umami listing data does not mention an API rate limit or bot filtering.

Which is easier to set up, Fathom Analytics or Umami?

Fathom Analytics is easier to run, because Fathom is a fully hosted service installed with a single line of code, while free Umami requires running your own Docker deployment and database unless you use Umami Cloud.

Both tools carry a low learning-curve rating and ship tracking scripts of about 2KB. Fathom's script works with WordPress, Next.js, Vue.js, Drupal, Webflow, Gatsby, and other common frameworks. Umami Cloud removes the server work, and its Hobby tier is free for one website, so a team can try Umami without self-hosting.

Strengths and weaknesses

Fathom Analytics

Pros

No cookies or individual tracking, positioned to avoid the need for a cookie-consent banner under GDPR/CCPA.
Single 2kB script installs in one line across WordPress, Next.js, Vue.js, Webflow, and other frameworks.
Unlimited ecommerce and event tracking included on every plan at no extra cost.
Permanent data retention with no forced data expiry.

Cons

No free tier; pricing starts around $15/month with no way to try it beyond a 7-day trial.
Company states it never offers discounts or promotional pricing, unlike most SaaS competitors.
Analytics API is capped at 600 requests/hour, which can constrain heavy programmatic use.
Pricing is pageview-based, so traffic spikes (a viral post, a launch day) can push a site into a higher-cost bracket unexpectedly.

Umami

Pros

Self-hosted core is fully open source (MIT license) with no event or website caps beyond your own server capacity.
Tracking script is under 2KB, minimizing performance impact compared to heavier analytics scripts.
No cookies, no cross-site tracking, GDPR-compliant by default.
Cloud Hobby tier is free for one website and 100,000 events/month with no credit card required.

Cons

Cloud pricing jumps from free (Hobby, 1 website) to $20/month (Pro, 20 websites) with no smaller intermediate tier.
Session replay is metered on top of the flat monthly fee ($0.005 per replay beyond the 5,000 included on Business).
Self-hosting requires running and maintaining your own Docker deployment and database rather than a fully managed service.

Which fits your use case?

Use case	Pick	Why
Hobbyist with one low-traffic site and no analytics budget	Umami	Umami Cloud Hobby is free for one website and 100,000 events a month; Fathom Analytics has no free tier.
Developer comfortable with Docker who wants uncapped analytics for free	Umami	Umami's MIT-licensed core self-hosts free with no caps on websites, events, or team members.
Agency that wants hosted analytics for dozens of small client sites	Fathom Analytics	Fathom Analytics includes 50 sites with extra 50-site packs at $10/month, while Umami Cloud Pro stops at 20 websites and unlimited sites need Business at $200/month.
Business that needs years of historical traffic data	Fathom Analytics	Fathom Analytics keeps data permanently on every plan; Umami Cloud keeps 6 months on Hobby, 2 years on Pro, and 5 years on Business.
Product team analyzing conversion funnels and watching session replays	Umami	Umami includes funnels, user journeys, retention analysis, and session replay; the Fathom listing data mentions none of these.
Site owner who wants cookie-free analytics without a consent banner	Tie	Both track without cookies; Fathom Analytics says this removes the banner requirement, and Umami is GDPR-compliant by default.

Neither a match?

Both lists carry verified pricing and honest weaknesses for every option.

5 alternatives to Fathom Analytics 5 alternatives to Umami

Popular comparisons

Fathom Analytics vs Umami: migration FAQ

Should I use Fathom Analytics or Umami?: Use Fathom Analytics if you want a fully hosted, cookie-free tool with permanent data retention and unlimited event tracking from about $15/month; use Umami if you want a free option, self-hosted under the MIT license or on the Umami Cloud Hobby tier, plus funnels and session replay.
Is Fathom Analytics cheaper than Umami?: No — Fathom Analytics has no free tier and starts around $15/month, while Umami is free to self-host and free on Umami Cloud Hobby for one website and 100,000 events a month. Umami Cloud Pro costs $20/month for 20 websites and 1 million events, and Fathom reaches $45/month at 500,000 pageviews.
Can Umami replace Fathom Analytics?: Yes for most sites, since Umami offers the same cookie-free tracking with a sub-2KB script plus funnels, journeys, and session replay. Umami Cloud caps data retention at 6 months to 5 years by tier, where Fathom Analytics keeps data permanently.
Is Umami really free?: Yes — Umami's MIT-licensed core is free to self-host via Docker with no caps on websites, events, or team members, and the Umami Cloud Hobby tier is free for one website and 100,000 events per month. Self-hosting means running your own Docker deployment and database.
Does Fathom Analytics have a free trial?: Yes — Fathom Analytics offers a 7-day free trial but no free tier, and the company says it never runs discounts or promotions. Billing is month-to-month with no long-term contract, and annual billing includes two months free.