Fathom Analytics — Privacy-focused, cookie-free web analytics with no free tier, pricing that scales with pageviews starting around $15/month.
By Noahlast updated pricing verified
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Fathom Analytics in 20 seconds
Best for: website owners wanting GDPR/CCPA-compliant, cookie-free analytics without a consent banner
Pricing: From about $15/month on a sliding pageview-based scale; no free tier.
- Fathom Analytics has no free tier; pricing starts around $15/month.
- The $45/month tier covers up to 500,000 monthly pageviews.
- Fathom uses no cookies and anonymizes IP addresses.
- Fathom reports over 1 million websites using the service.
Limitations: No free tier and no discounts ever offered.; Analytics API capped at 600 requests/hour.; Pageview-based pricing means traffic spikes can raise costs unexpectedly.
Top alternatives: Google Analytics, Plausible Analytics, Simple Analytics, Matomo — full list
What is Fathom Analytics?
Fathom Analytics is a privacy-focused web analytics platform positioned as a replacement for Google Analytics: it doesn't use cookies, doesn't track individuals across sites, and anonymizes IP addresses, which the company says lets sites avoid showing a cookie-consent banner under GDPR, CCPA, and ePrivacy rules. Installation is a single line of code (a roughly 2kB script) that works with WordPress, Next.js, Vue.js, Drupal, Webflow, Gatsby, and other common CMSs and frameworks. Pricing runs on a sliding scale tied to monthly pageviews rather than flat tiers, starting around $15/month for lower-traffic sites and reaching $45/month for up to 500,000 pageviews, with every plan including unlimited ecommerce and event tracking, UTM campaign tracking, automatic bot filtering, permanent data retention, and an analytics API capped at 600 requests/hour. There is no free tier — the company's stated reasoning is that its infrastructure runs at enterprise scale even for small customers — but a 7-day free trial is available, and billing is month-to-month with no long-term contract.
Fathom Analytics is a privacy-first alternative to Google Analytics that tracks website traffic without cookies or user-level tracking, aiming for GDPR, CCPA, and ePrivacy compliance without cookie-consent banners. Pricing scales with monthly pageviews on a sliding scale starting around $15/month, with $45/month covering up to 500,000 pageviews and annual billing including two months free; there is no free tier, though a 7-day free trial is available. Every plan includes unlimited event and ecommerce tracking, permanent data retention, an analytics API with 600 requests/hour, and a lightweight 2kB tracking script compatible with WordPress, Next.js, Vue.js, Webflow, and other major frameworks. Fathom reports over 1 million websites using the service, including customers like IBM, GitHub, and Bootstrap.
Standout feature: No cookies and no individual user tracking, which the company says removes the legal requirement for a cookie-consent banner under GDPR, CCPA, and ePrivacy rules.
Biggest weakness: No free tier at all, and Fathom says it never runs discounts or promotions, so smaller sites pay the same $15+/month starting rate as sites with far more traffic relative to what a free tool like Google Analytics or Plausible's lower tiers would cost.
Pros
- No cookies or individual tracking, positioned to avoid the need for a cookie-consent banner under GDPR/CCPA.
- Single 2kB script installs in one line across WordPress, Next.js, Vue.js, Webflow, and other frameworks.
- Unlimited ecommerce and event tracking included on every plan at no extra cost.
- Permanent data retention with no forced data expiry.
Cons
- No free tier; pricing starts around $15/month with no way to try it beyond a 7-day trial.
- Company states it never offers discounts or promotional pricing, unlike most SaaS competitors.
- Analytics API is capped at 600 requests/hour, which can constrain heavy programmatic use.
- Pricing is pageview-based, so traffic spikes (a viral post, a launch day) can push a site into a higher-cost bracket unexpectedly.
Fathom Analytics pricing
From $15/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Usage-based (by monthly pageviews) | $15/mo | Sliding scale starting around $15/month for lower pageview volumes, up to $45/month for 500,000 pageviews/month. Annual billing includes 2 months free. Extra sites beyond the included minimum (50) cost $10/month per 50-site pack. |
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