Umami — An open-source, privacy-first web analytics platform with a free self-hosted core and a managed cloud service, built as a lightweight Google Analytics alternative.
By Noahlast updated pricing verified
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Umami in 20 seconds
Best for: developers and privacy-conscious teams who want cookie-free, GDPR-compliant web analytics they can self-host for free or run as a lightweight paid cloud service
Pricing: Free to self-host (MIT license); Cloud Hobby free (1 site, 100K events); Pro $20/month (20 sites, 1M events); Business $200/month (unlimited sites, 10M events).
- Umami Cloud's Hobby tier is free for 1 website and up to 100,000 events per month.
- Umami Cloud's Pro tier costs $20/month for up to 20 websites and 1 million events per month included.
- Umami Cloud's Business tier costs $200/month for unlimited websites and 10 million events per month included.
- Umami holds a 5.0/5 rating from 11 reviews on Product Hunt.
- Umami's core is open source under the MIT license and can be self-hosted for free with no usage caps.
Limitations: Cloud pricing jumps from free to $20/month with no smaller intermediate tier.; Session replay is metered beyond the included quota on Business.; Self-hosting requires running your own Docker deployment and database.
Top alternatives: Plausible, Matomo, Fathom Analytics, PostHog — full list
What is Umami?
Umami is an open-source web analytics platform built to replace cookie-based tools like Google Analytics with a lightweight, privacy-first alternative. It collects pageviews, custom events, and campaign data without cookies, cross-site tracking, or personal data collection, making it GDPR-compliant by default. The core product is MIT-licensed and can be self-hosted for free via Docker, with no caps on websites, events, or team members beyond what your own infrastructure can handle. For teams that don't want to run their own server, Umami Cloud offers a managed hosted version: a free Hobby tier covers one website and up to 100,000 events per month, Pro ($20/month) covers 20 websites and 1 million events, and Business ($200/month) covers unlimited websites and 10 million events, with custom Enterprise pricing above that. Beyond basic pageview counting, Umami supports funnels, user journeys, retention analysis, goals, UTM campaign tracking, and session replay — the last billed per-replay beyond each cloud tier's included quota (5,000 replays included on Business, $0.005 per replay after that). The tracking script itself stays under 2KB, keeping performance impact minimal on the sites it's installed on.
Umami is an open-source, privacy-first web analytics platform that tracks pageviews, custom events, and campaign performance without cookies or cross-site tracking, positioning itself as a lightweight, GDPR-compliant alternative to Google Analytics. Its MIT-licensed core can be self-hosted for free via Docker with no usage caps, or run as a managed Umami Cloud service starting with a free Hobby tier (1 website, 100,000 events/month), scaling to Pro at $20/month (20 websites, 1 million events) and Business at $200/month (unlimited websites, 10 million events). The tracking script is under 2KB, keeping its footprint small on tracked sites. Advanced features include funnels, user journeys, retention tracking, and session replay, the last of which is metered per-replay beyond each cloud tier's included quota.
Standout feature: Fully open-source MIT-licensed core that can be self-hosted for free with no usage caps, while the tracking script itself stays under 2KB for minimal site performance impact.
Biggest weakness: Cloud pricing jumps from free (Hobby, 1 website) to $20/month (Pro, 20 websites) with no smaller intermediate paid tier, and session replay adds a metered per-replay cost on top of the flat monthly fee.
Pros
- Self-hosted core is fully open source (MIT license) with no event or website caps beyond your own server capacity.
- Tracking script is under 2KB, minimizing performance impact compared to heavier analytics scripts.
- No cookies, no cross-site tracking, GDPR-compliant by default.
- Cloud Hobby tier is free for one website and 100,000 events/month with no credit card required.
Cons
- Cloud pricing jumps from free (Hobby, 1 website) to $20/month (Pro, 20 websites) with no smaller intermediate tier.
- Session replay is metered on top of the flat monthly fee ($0.005 per replay beyond the 5,000 included on Business).
- Self-hosting requires running and maintaining your own Docker deployment and database rather than a fully managed service.
Umami pricing
Free tier · paid from $20/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Self-Hosted (Open Source) | Free | Deploy the MIT-licensed core yourself via Docker; unlimited websites and events, no usage caps beyond your own infrastructure. |
| Hobby (Cloud) | Free | 1 website, up to 100,000 events per month, 6 months of data retention. |
| Pro (Cloud) | $20/mo | Up to 20 websites, 1 million events per month included ($0.00003 per additional event), up to 10 team members, 2 years of data retention. |
| Business (Cloud) | $200/mo | Unlimited websites and team members, 10 million events per month included ($0.00002 per additional event), 5 years of data retention, 5,000 session replays included ($0.005 per additional replay). |
| Enterprise (Cloud) | Custom | Custom pricing with custom data retention and unlimited usage. |
What reviewers say
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