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7 Best Social media management tools in 2026

Social media management tools schedule posts across networks, collect comments and messages in one inbox, and report on results, used by marketers and brands.

Top social media management

Ranked by alternatives mapped, then most recently verified

  • Riff

    Best for drafting daily comments on LinkedIn and X posts that add value and lightly pitch your own service, without pasting posts into a cloud chatbot or paying for an AI plan

    Social media managementAI chat assistantsFree

    Windows · macOS · Linux

  • Agorapulse

    Best for an agency or in-house team managing up to 10 brand profiles that needs a shared inbox and wants to prove social ROI with Google Analytics data

    Social media managementPaid

    Web · iOS · Android

    From $79/mo

  • Buffer

    Best for a solo creator or small business scheduling posts to a handful of social channels without paying per user

    Social media managementFreemium

    Web · iOS · Android

    Free tier · paid from $5/mo

  • Cadenus

    Best for a small or mid-size agency that needs client video approvals and scheduled publishing across 8 to 45 brands for one flat monthly price

    Social media managementPaid

    Web

    Custom pricing

  • Hootsuite

    Best for running publishing, a shared social inbox and brand monitoring for a mid-size brand from one per-seat tool

    Social media managementPaid

    Web · iOS · Android

    From $99/mo

  • Later

    Best for planning and auto-publishing an Instagram and TikTok content calendar with a shoppable Link in Bio page

    Social media managementPaid

    Web · iOS · Android

    From $18.75/mo

  • Sprout Social

    Best for an in-house brand team that handles social customer care (comments, DMs, WhatsApp messages and reviews) in one shared inbox next to its publishing calendar

    Social media managementPaid

    Web · iOS · Android

    From $79/mo

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Frequently asked questions

What is the best social media management tool right now?

Riff leads this list — we have mapped more alternatives to it than to anything else here — it is best for drafting daily comments on linkedin and x posts that add value and lightly pitch your own service, without pasting posts into a cloud chatbot or paying for an ai plan. Agorapulse is the strongest runner-up.

Which social media management are free?

2 of the 7 tools here have a usable free tier or are fully free: Riff, Buffer.