Later review
A visual social media planner and scheduler for brands, creators and agencies, built around Instagram and TikTok, with Link in Bio pages and plans from $18.75/month billed yearly.
By Noahlast updated pricing verified
Later screenshots & video
Later in 20 seconds
Best for: planning and auto-publishing an Instagram and TikTok content calendar with a Link in Bio page
Pricing: From $18.75/month billed yearly ($25 monthly) for Starter, $37.50 ($50) for Growth and $82.50 ($110) for Scale; 14-day trial, no free plan.
- Later Starter costs $18.75 per month billed yearly or $25 billed monthly, for 1 social set, 1 user and 30 posts per profile per month.
- Later Growth costs $37.50 per month billed yearly or $50 monthly, with 2 social sets, 2 users and approval workflows.
- Later Scale costs $82.50 per month billed yearly or $110 monthly, with 6 social sets, 4 users and unlimited posts.
- Later offers a 14-day free trial and no free plan; annual billing saves 25%.
- Later says posts scheduled through it generate 136 billion impressions a year.
- Later's iOS app holds a 4.6/5 rating from 2.5K App Store ratings, and its Android app 3.6/5 from 5.51K Google Play reviews.
Limitations: No free plan.; No X or Bluesky publishing.; Starter caps posts at 30 per profile per month with one user.
Top alternatives: Buffer, Planoly, Hootsuite, Metricool, Cadenus — full list
What is Later?
Later is a social media planning, scheduling and analytics product, sold as Later Social, from Later, a creator marketing company that also runs influencer campaigns, a creator network and, since acquiring Mavely in 2025, affiliate links. The tool grew out of Instagram scheduling: users drag media onto a visual calendar, preview their feed, and auto-publish to Instagram business and creator accounts, TikTok, Facebook, Threads, Pinterest and LinkedIn, with multi-profile scheduling, Best Time to Post suggestions, hashtag suggestions and first-comment scheduling on every plan. Link in Bio turns a profile link into a clickable page with buttons, linked posts and email capture. Higher plans add internal and external approvals, Instagram product tagging, UGC collection, a social inbox for Instagram, Facebook and TikTok, competitive benchmarking for up to 20 competitors, brand mentions and Meta Ads analytics. Later says posts scheduled through it generate 136 billion impressions a year.
Later is a social media management tool that plans and schedules posts, Reels and Stories for Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat, with analytics, a social inbox and a Link in Bio page builder. Plans are priced by social set, meaning one profile on each supported platform: Starter costs $18.75 per month billed yearly ($25 monthly) for 1 set, 1 user and 30 posts per profile a month; Growth costs $37.50 ($50 monthly) for 2 sets, 2 users and approval workflows; and Scale costs $82.50 ($110 monthly) for 6 sets, 4 users and unlimited posts. Every plan starts with a 14-day free trial, and there is no free plan. Later's iOS app holds a 4.6/5 rating from 2.5K ratings, and its Android app 3.6/5 from 5.51K Google Play reviews.
Standout feature: A drag-and-drop visual planner built around Instagram and TikTok, with Best Time to Post data, Reels audio, product tagging and a Link in Bio page that turns posts into a clickable, shoppable feed.
Biggest weakness: Later has no free plan and does not publish to X or Bluesky, and its entry Starter plan caps posting at 30 posts per profile per month with a single user, 3 months of analytics and no add-ons.
Later: pros and cons
Pros
- Visual calendar and feed preview suited to planning Instagram, TikTok and Pinterest content.
- Link in Bio with linked posts, email capture and Google Analytics tracking is included on every plan.
- Schedules Snapchat Spotlight and Stories, LinkedIn, Threads and YouTube Shorts alongside Instagram and TikTok.
- Growth adds external approval links so clients without a Later account can review posts.
- Annual billing saves 25%, and Scale adds brand mentions, brand health and benchmarking against up to 20 competitors.
Cons
- No free plan, and no X (Twitter) or Bluesky publishing.
- Starter limits posting to 30 posts per profile per month, 1 user and 3 months of analytics, with no add-ons.
- Pricing by social set means a second Instagram account requires a second set, which Starter does not allow.
- App Store reviews report auto-publish disconnections and failed posts, and the Android app rates 3.6/5 on Google Play.
Later pricing
From $18.75/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Starter | $18.75/mo | Billed yearly ($25 billed monthly); 1 social set (8 profiles), 1 user, 30 posts per profile per month, 5 AI credits per month, 3 months of analytics, Link in Bio; no extra sets or users. |
| Growth | $37.50/mo | Billed yearly ($50 billed monthly); 2 social sets (16 profiles), 2 users, 180 posts per profile per month, 50 AI credits, 1 year of analytics, internal and external approvals, social inbox; extra sets $11.25/month and extra users $3.75/month on yearly billing. |
| Scale | $82.50/mo | Billed yearly ($110 billed monthly); 6 social sets (48 profiles), 4 users, unlimited posts, 100 AI credits, 2 years of analytics, competitive benchmarking, brand mentions, Meta Ads analytics, priority support. |
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