Sprout Social review
Per-seat social media management suite for in-house marketing and customer care teams, combining publishing, a shared inbox for comments, messages and reviews, and reporting across 11 networks.
By Noahlast updated pricing verified
Sprout Social screenshots & video
Sprout Social in 20 seconds
Best for: In-house brand teams that run social customer care and publishing from one shared inbox
Pricing: From $79/seat/month billed annually for Essentials; Standard $199, Professional $299 and Advanced $399 per seat per month billed annually ($249-$499 monthly), Enterprise custom; 30-day free trial, no free plan.
- Sprout Social Standard costs $199 per seat per month billed annually ($249 month to month) and includes 5 social profiles and the Smart Inbox.
- Sprout Social Professional ($299 per seat per month billed annually) and Advanced ($399) add unlimited profiles, approval workflows, competitor reports, chatbots and CRM integrations.
- Sprout Social Essentials costs $79 per seat per month billed annually for publishing and reporting on 5 profiles.
- Sprout Social launched in 2010 and says more than 30,000 brands use it.
- Every Sprout Social plan includes 24/5 live phone and chat support and 100 Trellis AI credits per seat per month.
- Sprout Social's iOS app holds a 4.2/5 rating from about 1,300 US App Store ratings.
Limitations: No free plan; the shared inbox starts at $199 per seat per month on annual billing.; Standard is limited to 5 social profiles and 90 days of conversation history.; Listening and Premium Analytics are paid add-ons without public pricing.; CRM, helpdesk and API integrations require the $399 Advanced plan.
Top alternatives: Hootsuite, Agorapulse, Sprinklr, Buffer, Later — full list
What is Sprout Social?
Sprout Social is a social media management suite from Sprout Social, Inc., a Chicago company that launched the product in 2010. It covers publishing, engagement, analytics and listening for brand accounts in one web app, with iOS and Android apps. Teams plan posts in a shared calendar and queue, where Sprout's patented ViralPost picks send times. They answer comments, DMs and reviews from Trustpilot, Google, Yelp, TripAdvisor, Glassdoor and the app stores in the Smart Inbox, which adds collision detection, tagging and case management. Reports run from single posts up to competitor benchmarks, paid campaigns and team response times, and Trellis, Sprout's AI agent, answers questions about that data on 100 credits per seat each month. Four published tiers range from Essentials for publishing-only teams to Advanced for care operations that need chatbots, sentiment classification, helpdesk and CRM integrations and the Sprout API, while Enterprise adds SSO setup and white-glove onboarding. Listening, employee advocacy and influencer marketing are sold separately through sales.
Sprout Social is a social media management platform for in-house marketing and customer care teams that publishes to 11 networks, including Instagram, TikTok, LinkedIn, YouTube, Threads, Bluesky and Reddit. Its Smart Inbox pulls comments, DMs, WhatsApp messages and reviews from Google, Yelp, Trustpilot and the app stores into one shared queue. Per-seat prices on annual billing are $79 a month for Essentials (publishing and reporting, 5 profiles), $199 for Standard (adds the inbox), $299 for Professional (unlimited profiles, approvals, competitor reports) and $399 for Advanced (API, chatbots, CRM integrations). Month-to-month rates run from $99 to $499, and listening and premium analytics cost extra. Sprout launched in 2010, says 30,000+ brands use it, and offers a 30-day trial without a credit card.
Standout feature: The Smart Inbox, which merges comments, DMs, WhatsApp and Messenger conversations and reviews from Trustpilot, Google, Yelp, TripAdvisor, Glassdoor and both app stores into one queue with collision detection, tagging and case management.
Biggest weakness: Sprout Social is one of the most expensive tools in the category. The shared inbox starts at $199 per seat per month on annual billing ($249 month to month), and approval workflows and competitor reports need Professional at $299. A 5-seat team on Professional pays $17,940 a year before listening or premium analytics add-ons.
Sprout Social: pros and cons
Pros
- One Smart Inbox covers comments, DMs, WhatsApp, Messenger and reviews from Google, Yelp, Trustpilot, TripAdvisor, Glassdoor and both app stores.
- Publishes to 11 networks, including Bluesky, Threads, Reddit and Snapchat, with ViralPost send-time optimization on every plan.
- Live phone and chat support 24 hours a day, 5 days a week on every plan, including Essentials.
- Reporting runs from single posts to team response times, with competitor benchmarks for Facebook, X and Instagram from Professional up.
- 30-day free trial with no credit card, and 100 Trellis AI credits per seat each month on every plan.
Cons
- Per-seat pricing is steep for small teams: the inbox tier costs $199 per seat per month billed annually, against $99 for Hootsuite Standard and $79 for Agorapulse Standard.
- Standard is capped at 5 social profiles and 90 days of conversation history; unlimited profiles and full history start at Professional.
- Listening, Premium Analytics and Employee Advocacy are add-ons with no public prices.
- The Sprout API and the Salesforce, HubSpot and Zendesk integrations require Advanced at $399 per seat per month.
Sprout Social pricing
From $79/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Essentials | $79/mo | Per seat, billed annually ($99 billed monthly); 5 social profiles, content calendar, ViralPost send times, profile and post reporting, 100 Trellis AI credits per seat; no Smart Inbox. |
| Standard | $199/mo | Per seat, billed annually ($249 billed monthly); 5 social profiles, Smart Inbox, review management, keyword and location monitoring with 10 brand keywords, 90 days of conversation history. |
| Professional | $299/mo | Per seat, billed annually ($399 billed monthly); unlimited profiles, message approval workflows, bulk scheduling, Instagram grid planning, competitor, tag and paid performance reports, custom report branding, full conversation history. |
| Advanced | $399/mo | Per seat, billed annually ($499 billed monthly); adds the Sprout API, Salesforce, HubSpot, Zendesk and Dynamics 365 integrations, chatbots, sentiment classification, external approvals and team productivity reports. |
| Enterprise | Custom | Custom pricing; white-glove onboarding, dedicated SSO setup, priority support and a tailored plan. |
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