Hootsuite review
A social media management suite for marketing and customer care teams that combines scheduling, a unified inbox, analytics and social listening, priced per user from $99/month billed annually.
By Noahlast updated pricing verified
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Best for: mid-size brands running publishing, a shared social inbox and brand monitoring from one tool
Pricing: From $99/user/month billed annually for Standard (10 accounts), $199 for Professional and $399 for Advanced, with custom Enterprise pricing and no free plan.
- Hootsuite Standard costs $99 per user per month billed annually and manages up to 10 social accounts.
- Hootsuite Professional costs $199 per user per month billed annually, with unlimited social accounts.
- Hootsuite Advanced costs $399 per user per month billed annually and adds approval workflows and message routing.
- Hootsuite has no free plan; it offers a 14-day free trial with no credit card required.
- Hootsuite says more than 25 million users have used the platform in its 18 years.
- Hootsuite's iOS app holds a 4.7/5 rating from 34K ratings on the US App Store.
Limitations: No free plan; per-user pricing starts at $99 a month on annual billing.; Standard caps social accounts at 10.; Approval workflows need the $399/user Advanced plan.
Top alternatives: Sprout Social, Buffer, Agorapulse, Later, Cadenus — full list
What is Hootsuite?
Hootsuite is a social media management suite, now marketed as Hootsuite Social OS, from Hootsuite Inc., which says it was the first tool of its kind and has been in the market for 18 years. The suite is split into named products: Perch for content creation, planning and publishing; Nest for the social inbox and customer care; Lumen for insights and social listening; Wisdom, an AI assistant included in every plan that drafts posts, recommends posting times and analyzes performance; and Parliament for employee advocacy. Teams connect social accounts, schedule unlimited posts from one calendar, answer DMs and comments in a shared inbox, track competitors and trends, and build reports. Higher tiers add automated inbox replies, 90-day trend forecasting, approval workflows and skill-based message routing, while Enterprise adds SSO, social ROI attribution, a Salesforce integration and listening with 13 months of historical data. MCP connectors let users run Hootsuite workflows from ChatGPT, Claude, Copilot and Gemini.
Hootsuite is a social media management platform for marketing, communications and customer care teams that schedules unlimited posts to Facebook, Instagram, TikTok, X, LinkedIn, YouTube, Threads, Bluesky and Pinterest, and pairs publishing with a unified inbox, analytics, competitor benchmarking and social listening. Plans are sold per user and billed annually: Standard costs $99 per user per month for up to 10 social accounts, Professional $199 for unlimited accounts and automation, and Advanced $399 for approvals and message routing, with Enterprise priced on request. There is no free plan, only a 14-day trial that needs no credit card. Hootsuite says more than 25 million people have used it over 18 years, it connects to 100+ integrations, and its iOS app holds a 4.7/5 rating from 34K App Store ratings.
Standout feature: Social listening and competitor tracking included from the Standard plan, with Professional adding 30-day Quick Search and AI forecasting of trends up to 90 days ahead, alongside 100+ integrations.
Biggest weakness: Hootsuite is expensive for small teams: there is no free plan, Standard costs $99 per user per month on annual billing and caps you at 10 social accounts, and approval workflows require Advanced at $399 per user per month, about $24,000 a year for a 5-person team.
Hootsuite: pros and cons
Pros
- Social listening, competitor monitoring and a unified inbox are included from the Standard plan.
- Publishes to 9 networks, including Threads, Bluesky and Pinterest, with unlimited scheduled posts.
- 100+ integrations plus MCP connectors for ChatGPT, Claude, Copilot and Gemini.
- 14-day free trial with no credit card, and nonprofits can apply for discounted rates.
- Enterprise covers SSO, 13 months of listening history, Salesforce integration and employee advocacy in one contract.
Cons
- No free plan, and per-user pricing from $99 a month on annual billing is many times Buffer's or Later's entry price.
- Standard is capped at 10 social accounts; unlimited accounts start at $199 per user per month.
- Approval workflows and message routing require Advanced at $399 per user per month.
- Trial accounts are limited to 10-20 posts per day per organization and cannot bulk schedule.
Hootsuite pricing
From $99/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Standard | $99/mo | Per user, billed annually; up to 10 social accounts, unlimited scheduled posts, AI post and image generation, unified inbox, brand monitoring and benchmarking against 5 competitors. |
| Professional | $199/mo | Per user, billed annually; unlimited social accounts, automated inbox replies and DM workflows, 30-day Quick Search listening, 90-day trend forecasting, custom and scheduled reports, benchmarking against 20 competitors. |
| Advanced | $399/mo | Per user, billed annually; adds content approval workflows, message assignment and skill-based routing, customer satisfaction surveys, team performance reporting and branded report exports. |
| Enterprise | Custom | Custom pricing; SSO, advanced listening with 13 months of history, social ROI attribution, Salesforce integration, Parliament employee advocacy, expert-led onboarding. |
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