Apollo.io vs ZoomInfo (2026)
By Noahlast updated
Apollo.io
Apollo.ioA sales intelligence and engagement platform that gives sales teams verified B2B contact data plus AI-driven outreach tools in one workspace.
- Pricing
- Free tier · paid from $59/mo
- License
- Freemium
Best for Outbound sales teams that need verified decision-maker emails and phone numbers plus a built-in sequencer to run cold email and dialer campaigns without buying a separate data vendor.
ZoomInfo
ZoomInfoB2B contact and company data platform with buyer-intent signals and AI agents, sold on custom contracts to mid-market and enterprise sales, marketing and RevOps teams.
- Pricing
- Free
- License
- Freemium
Best for Building and enriching enterprise prospect lists with direct dials, org charts and buyer-intent signals synced into Salesforce or HubSpot under an annual contract
Which should you choose?
Choose Apollo.io if…
wins 2/6 use cases
- You want published prices you can buy today: Basic at $59/month, Professional at $99/month and Organization at $149/month
- You want email sequences, a parallel dialer and A/B testing in the same tool as your contact data
- You cannot commit to an annual upfront contract or a structured 90-day onboarding program
- You want a free plan that includes basic prospecting and sequencing, not only 10 export credits a month
- You want waterfall enrichment that chains several third-party data sources to fill missing contact fields
Choose ZoomInfo if…
wins 3/6 use cases
- You need the largest dataset: 500M+ contacts, 100M+ companies and 135M+ verified phone numbers, checked by 300+ human researchers
- Your security review requires ISO 27001, ISO 27701 and SOC 2 Type II certification plus GDPR and CCPA validation
- Your marketing team needs intent topics, website-visitor identification, display ads and LinkedIn, Facebook and Google ad targeting
- Your reps prospect from their phones, since ZoomInfo has iOS and Android apps and its iOS app holds 4.6/5 from 1,044 App Store ratings
- You run Microsoft Dynamics 365 and want a native integration alongside Salesforce and HubSpot
Apollo.io vs ZoomInfo: feature comparison
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Starting price | Yesfrom $59/mo (Basic) | Nocustom quote, most contracts billed annually upfront |
| Free tier | Yeslimited email and mobile credits, basic sequencing, no credit card | YesZoomInfo Lite, 10 export credits a month |
| Platforms | Partialweb only, plus Chrome extension | Yesweb, iOS, Android |
| License | Noclosed-source, free plan plus paid tiers | Noclosed-source, free plan plus quoted tiers |
| Contact database | Yes240M+ contacts, 30M+ companies | Yes500M+ contacts, 100M+ companies |
| Phone numbers | Partialmobile numbers draw on a separate mobile credit pool | Yes135M+ verified numbers, 120M+ direct dials |
| Data verification | Yeswaterfall enrichment across third-party sources | Yes300+ human researchers check records |
| Coverage outside North America | Partialknown accuracy gaps on smaller and non-US companies | Partial200M+ contacts and 34M+ companies outside North America |
| Email sequencing | Yeson every plan, A/B testing from $99/mo (Professional) | PartialAI email writing (Professional); exports to Outreach or Salesloft |
| Dialer | Yesparallel dialer, minutes from $99/mo (Professional) | YesAI dialing (Professional) |
| Buyer intent signals | Yesbuyer-intent signals in the platform | Yesfrom Copilot Advanced; real-time and custom on Copilot Enterprise |
| Website visitor identification | Unknown | YesCopilot Advanced and Marketing plans |
| Ad targeting and display | Unknown | YesDisplay Network plus LinkedIn, Facebook and Google targeting (ABM Lite) |
| Conversation intelligence | Yesfrom $99/mo (Professional) | YesChorus call analysis |
| Integrations | Yes200+, including Salesforce, HubSpot, Outreach and SalesLoft | Yes120+, including Salesforce, HubSpot and Dynamics 365; CRM packages carry a base cost |
| Security certifications | Unknown | YesISO 27001, ISO 27701, SOC 2 Type II; GDPR and CCPA validation |
| Published rating | Yes4.7/5 from 9,690 reviews (Apollo.io pricing page) | Yes4.6/5 from 1,044 ratings (iOS App Store) |
Apollo.io vs ZoomInfo: pricing
Every tier both tools publish, as we last checked them — not just the entry price.
Apollo.io
- FreeLimited email and mobile credits, basic prospecting and sequencing, Chrome extensionFree
- BasicAdds more export credits, unlimited email sending from non-Gmail/Microsoft accounts, and basic reporting$59/mo
- ProfessionalAdds unlimited email credits, dialer minutes, conversation intelligence and A/B testing$99/mo
- OrganizationAdds advanced admin controls, higher API limits, and account-based orchestration; minimum seat count applies$149/mo
ZoomInfo
- ZoomInfo LitePermanent free plan with no credit card or commitment; 10 export credits a month (25 with Community Edition) per ZoomInfo's July 2026 pricing guide.Free
- ProfessionalCustom quote; contact and company profiles, mobile numbers and business emails, prospect lists, CRM integrations, Chrome extension and mobile app, AI email writing and dialing.Custom
- Copilot AdvancedCustom quote; adds account fit scoring, buyer intent signals, website visitors, champion tracking, buying-group filters, workflows and AI talking points.Custom
- Copilot EnterpriseCustom quote; adds real-time and custom intent signals, earnings call signals, competitor alerts, advanced reporting, Copilot chat and a dedicated customer service manager.Custom
- Marketing DemandCustom quote; 75K included credits, 25 intent topics, ad audiences, CRM and marketing automation integrations.Custom
- ABM LiteCustom quote; adds 100 intent topics, ZoomInfo Display Network (10 campaigns, 10K accounts) and LinkedIn, Facebook and Google ad targeting.Custom
- ABM EnterpriseCustom quote; 150K included credits, unlimited intent topics and Display Network campaigns, predictive account scoring.Custom
Apollo.io vs ZoomInfo pricing: which costs less?
Apollo.io is cheaper to start and easier to budget, with published plans at $59, $99 and $149 a month, while ZoomInfo quotes every paid plan individually and bills most contracts annually upfront.
Apollo.io's Free plan includes limited email and mobile credits plus basic prospecting and sequencing with no credit card; the $149/month Organization plan carries a minimum seat count. ZoomInfo Lite is free with 10 export credits a month. ZoomInfo quotes depend on seats, credits and features, every export costs a credit even when pulled by a CRM or API integration, and pre-packaged CRM integrations add a base cost and a minimum bulk-credit purchase. Apollo.io's credits are also metered, in separate export, mobile and enrichment pools that users say run out faster than expected on Free and Basic.
Which has better data, Apollo.io or ZoomInfo?
ZoomInfo has the larger and more heavily verified dataset, with 500M+ contacts, 100M+ companies and 135M+ verified phone numbers checked by 300+ human researchers, against Apollo.io's 240M+ contacts and 30M+ companies.
Apollo.io fills gaps with waterfall enrichment that chains multiple third-party sources, but Apollo.io's data has known accuracy gaps on smaller and non-US companies, and some records need manual verification. ZoomInfo's data skews toward North America: 200M+ of its professionals and 34M+ of its companies sit outside North America. ZoomInfo also layers org charts, technographics, funding news and intent signals on each record. Both counts are the vendors' own figures.
Which is better for outbound outreach, Apollo.io or ZoomInfo?
Apollo.io is better for running outbound in one tool, with email sequences, a parallel dialer, A/B testing and LinkedIn touches built in, while ZoomInfo centers on data and exports records into sequencers such as Outreach and Salesloft.
Apollo.io's Basic plan at $59/month adds unlimited sending from non-Gmail and non-Microsoft accounts, and Professional at $99/month adds dialer minutes, conversation intelligence and A/B testing. ZoomInfo Professional includes AI email writing and dialing, Copilot agents handle account research and meeting prep, and Chorus analyzes sales calls. Apollo.io's AI agents research accounts and draft outreach sequences, which lets small teams run outbound without extra headcount.
Which suits enterprise teams better, Apollo.io or ZoomInfo?
ZoomInfo suits enterprise teams better, with ISO 27001, ISO 27701 and SOC 2 Type II certification, TRUSTe GDPR and CCPA validation, native Dynamics 365 integration and a structured 90-day onboarding program.
ZoomInfo is aimed at companies with 100+ employees, trades on Nasdaq as GTM and says 35,000+ companies use it; Copilot Enterprise adds a dedicated customer service manager. Apollo.io reserves its enterprise-grade governance and security features for its top tier, and Apollo.io's listing names no security certifications. Apollo.io reports more than 600,000 companies as customers.
Strengths and weaknesses
Apollo.io
Pros
- Large, frequently refreshed B2B contact database (240M+ contacts, 30M+ companies) bundled with outreach tools
- Free plan exists with no credit card required, useful for testing before committing
- 200+ integrations including Salesforce, HubSpot, Outreach, and SalesLoft reduce workflow disruption
- Parallel dialer and AI-drafted sequences let small teams run outbound without extra headcount
Cons
- Credit-based pricing (separate export, mobile, and enrichment credit pools) is hard to predict and can force mid-cycle top-ups
- Sending from non-Gmail/Microsoft email accounts requires a paid plan, not the free tier
- Enterprise-grade governance and security features are gated behind a custom-quoted Organization/Custom plan
- Contact data accuracy varies by region and company size, requiring manual verification for some records
ZoomInfo
Pros
- 500M+ contacts and 100M+ companies, including 135M+ verified phone numbers, 120M+ direct dials and 200M+ verified business emails, per ZoomInfo.
- Native Salesforce, HubSpot and Microsoft Dynamics 365 integrations plus 120+ others such as Outreach, Salesloft, Marketo and Snowflake.
- Intent signals, website-visitor identification, org charts and technographics sit in the same platform as the contact data.
- iOS and Android apps for customers; the iOS app holds 4.6/5 from 1,044 App Store ratings.
- ISO 27001, ISO 27701 and SOC 2 Type II certified, with TRUSTe GDPR and CCPA validation.
Cons
- No published prices; paid plans are quoted per deal and most are billed annually upfront.
- Every exported contact or company costs a credit, including records pulled by CRM and API integrations, so heavy enrichment raises the bill.
- Data skews toward North America: ZoomInfo counts 200M+ professionals and 34M+ companies outside North America, out of 500M+ contacts and 100M+ companies in total.
- The free Lite plan is limited to 10 export credits a month.
Which fits your use case?
| Use case | Pick | Why |
|---|---|---|
| Founder or two-person sales team starting outbound | Apollo.io | Apollo.io has a free plan with basic sequencing and paid plans from $59/month, while ZoomInfo's paid plans are custom-quoted and mostly billed annually upfront. |
| SDR team that wants data, sequences and a dialer in one tool on a monthly budget | Apollo.io | Apollo.io Professional at $99/month bundles contact data, sequences, a parallel dialer, conversation intelligence and A/B testing. |
| Enterprise sales org that needs direct dials and org charts synced to Salesforce or Dynamics 365 | ZoomInfo | ZoomInfo lists 120M+ direct dials, org charts and native Salesforce, HubSpot and Dynamics 365 integrations. |
| Marketing team running account-based campaigns with intent data | ZoomInfo | ZoomInfo's ABM Lite adds 100 intent topics, the ZoomInfo Display Network and LinkedIn, Facebook and Google ad targeting. |
| Company whose vendor security review requires certifications | ZoomInfo | ZoomInfo holds ISO 27001, ISO 27701 and SOC 2 Type II certification; Apollo.io's listing names no certifications. |
| Team prospecting mainly outside North America | Tie | Both have gaps there: Apollo.io's data has known accuracy gaps on non-US companies, and ZoomInfo counts 200M+ of its 500M+ contacts outside North America. |
Neither a match?
Both lists carry verified pricing and honest weaknesses for every option.
Popular comparisons
Apollo.io vs ZoomInfo: migration FAQ
Should I use Apollo.io or ZoomInfo?
- Use Apollo.io if you want contact data, sequences and a dialer in one tool at published prices from $59/month; use ZoomInfo if you need the larger 500M+ contact dataset, intent signals and enterprise certifications under an annual contract. ZoomInfo is aimed at companies with 100+ employees.
Is Apollo.io cheaper than ZoomInfo?
- Yes for most small teams: Apollo.io publishes plans from $59/month and has a free plan, while ZoomInfo has no public prices and bills most contracts annually upfront. ZoomInfo quotes depend on seats, credits and features, so the exact gap depends on the deal.
Can ZoomInfo replace Apollo.io?
- Yes as a data source: ZoomInfo has more than twice the contacts (500M+ vs 240M+). For outreach, ZoomInfo Professional covers AI email writing and dialing, while teams that rely on Apollo.io's sequences and A/B testing can export ZoomInfo records to Outreach or Salesloft.
Does ZoomInfo have a free plan?
- Yes — ZoomInfo Lite is a permanent free plan with 10 export credits a month (25 with Community Edition) and no credit card. Apollo.io's free plan adds basic prospecting and sequencing alongside limited email and mobile credits.
Which has more contacts, Apollo.io or ZoomInfo?
- ZoomInfo has more, with 500M+ contacts and 100M+ companies against Apollo.io's 240M+ contacts and 30M+ companies. Both counts are each vendor's own figures.