Wufoo — A cloud-based online form builder from SurveyMonkey with drag-and-drop forms, payment processing, and a free tier capped at 5 forms and 100 entries a month.
By Noahlast updated pricing verified
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Best for: small organizations that need reliable form building with built-in payment processing and modest entry volume
Pricing: Free for 5 forms/100 entries a month; paid plans from $16.25/month billed annually up to $210.25/month for 200,000 entries/month.
- Wufoo is a cloud-based form builder used by more than 3 million users, owned by SurveyMonkey.
- The Free plan covers 5 forms and 100 entries/month; Starter costs $16.25/month ($195/year) for 1,000 entries/month.
- Professional costs $33.25/month ($399/year) for 5,000 entries/month and adds payment processing; Ultimate costs $210.25/month ($2,523/year) for 200,000 entries/month.
- Wufoo holds a 4.4/5 rating from 223 reviews on Capterra.
- Wufoo processes payments through PayPal, Stripe, Authorize.Net, Square, and Braintree.
Limitations: Every tier caps monthly entry volume rather than offering unlimited submissions.; Interface is dated compared to newer form builders like Typeform.; Starter tier is limited to a single user.
Top alternatives: JotForm, Paperform, Typeform, Google Forms, Formstack — full list
What is Wufoo?
Wufoo is a cloud-based, no-code form builder for creating web forms, collecting responses, and processing payments, aimed at organizations across education, nonprofits, events, and real estate. Forms are built with a drag-and-drop editor and a template gallery, then customized with branding, custom CSS, CAPTCHA, and SSL security. Wufoo processes payments directly through integrations with PayPal, Stripe, Authorize.Net, Square, and Braintree, and connects to third-party tools including Mailchimp, Salesforce, Asana, WordPress, and DocuSign for routing collected data elsewhere. Every plan is metered by monthly entry volume rather than unlimited submissions, which is the main lever separating Wufoo's five pricing tiers from Free through Ultimate. Wufoo has operated since 2006 and is now owned by SurveyMonkey, making it one of the longest-running cloud form builders still in active use.
Wufoo is a cloud-based form builder used by more than 3 million users to build drag-and-drop web forms, collect data, process payments through PayPal, Stripe, Authorize.Net, Square, and Braintree, and report on submissions without writing code. The Free plan covers 5 forms and 100 entries per month; paid plans run Starter at $16.25/month billed annually ($195/year, 10 forms, 1,000 entries/month), Professional at $33.25/month billed annually ($399/year, unlimited forms, 5,000 entries/month, payment processing), Advanced at $83.25/month billed annually ($999/year, 25,000 entries/month), and Ultimate at $210.25/month billed annually ($2,523/year, 200,000 entries/month), all with a 25% discount versus month-to-month billing. Wufoo is one of the earliest cloud form builders still operating and integrates with Mailchimp, Salesforce, Asana, WordPress, and DocuSign, but its entry-level tiers cap monthly entry volume tightly compared to newer competitors, and its interface has drawn criticism for looking dated relative to Typeform's conversational format or JotForm's broader template library.
Standout feature: Native payment processing built into forms across five gateways (PayPal, Stripe, Authorize.Net, Square, Braintree), letting teams collect payments directly through a form rather than bolting on a separate checkout tool.
Biggest weakness: Every tier is metered by monthly entry volume rather than offering unlimited submissions, so even the mid-tier Professional plan caps out at 5,000 entries/month, forcing higher-volume teams into progressively more expensive tiers that competitors don't always require.
Pros
- Native payment processing across five major gateways built directly into forms.
- Free tier is genuinely usable for small-scale form collection, not just a time-limited trial.
- Long operating history (since 2006) and SurveyMonkey ownership suggest platform stability.
- Integrates with widely used tools: Mailchimp, Salesforce, Asana, WordPress, DocuSign.
Cons
- Every paid tier is capped by monthly entry volume, requiring an upgrade as response volume grows rather than offering unlimited entries.
- Interface and form-building experience are dated compared to newer competitors like Typeform or JotForm.
- Starter tier is limited to a single user, restricting collaboration until the Professional tier.
- Annual billing is required to get the advertised 25% discount; month-to-month costs more per month across every tier.
Wufoo pricing
Free tier · paid from $16.25/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 5 forms, 100 entries/month, 10 fields max, 1 user, email support. |
| Starter | $16.25/mo | Billed annually at $195/year (25% savings vs. monthly). 10 forms, 1,000 entries/month, 1 user, 10,000 API requests/day, 1GB file storage. |
| Professional | $33.25/mo | Billed annually at $399/year. Unlimited forms, 5,000 entries/month, 5 users, 25,000 API requests/day, 5GB file storage, payment processing. |
| Advanced | $83.25/mo | Billed annually at $999/year. Unlimited forms, 25,000 entries/month, 20 users, 50,000 API requests/day, 10GB file storage. |
| Ultimate | $210.25/mo | Billed annually at $2,523/year. Unlimited forms, 200,000 entries/month, 60 users, 100,000 API requests/day, 20GB file storage. |
What reviewers say
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