Vagaro — An appointment booking and business management platform for salons, spas, and fitness studios, priced at $23.99/month (or $30/month for multiple locations) with a 30-day trial.
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Best for: single-location salons, spas, and fitness studios that want booking, payments, and marketing bundled into one subscription
Pricing: $23.99/month for a single location, $30/month per additional location; 30-day trial available, no permanently free tier.
- Vagaro's single-location plan costs $23.99/month with no cancellation fees.
- Multiple-location businesses pay $30/month per location.
- Vagaro offers a 30-day free trial that excludes email marketing, text marketing, and the branded app.
- The base subscription includes 1,000 free marketing emails per month and a free listing in the Vagaro consumer marketplace app.
- Vagaro ships separate iOS and Android apps for businesses (Vagaro Pro) and consumers.
Limitations: Trial excludes email marketing, text marketing, and the branded app.; No permanently free tier.; Free card reader offer ties businesses to Vagaro's own Merchant Services.
Top alternatives: Mindbody, Fresha, Square Appointments, Booksy, Acuity Scheduling — full list
What is Vagaro?
Vagaro is a cloud-based booking and business management platform for appointment-based service businesses, primarily salons, spas, barbershops, and fitness or wellness studios. Business owners use Vagaro to manage staff calendars, take online bookings, process payments (including built-in card-reader hardware), sell memberships and packages, run email and text marketing campaigns, and track inventory. Vagaro also operates a consumer-facing marketplace and mobile app where customers can discover and book services directly from listed businesses at no extra cost to the business beyond its subscription, and offers live-streamed fitness classes for studios that want a virtual offering. Vagaro is developed by Vagaro, Inc., a private company, and is delivered as a web-based dashboard (Vagaro Pro) plus separate native iOS and Android apps for both business owners and their customers.
Vagaro is a business management and online booking platform built for salons, spas, barbershops, and fitness studios, combining scheduling, point-of-sale payment processing, marketing, and a consumer-facing marketplace where the site claims over 220,000 professionals list their services. The standard single-location plan costs $23.99/month with no cancellation fees, while businesses with multiple locations pay $30/month; a 30-day free trial is available but excludes email marketing, text marketing, and the branded app during the trial period. Paid features include unlimited appointment reminders, 1,000 free marketing emails per month, inventory tracking, invoicing, membership and package sales, a customer waitlist, and a free listing in the Vagaro consumer marketplace app. Vagaro ships separate customer-facing and Vagaro Pro business-facing apps for iOS and Android, plus a web-based dashboard, and offers optional hardware like card readers and receipt printers through its own payment processing.
Standout feature: Every subscriber gets a free listing in the Vagaro consumer marketplace app, giving small service businesses discovery traffic beyond their own booking page at no extra cost.
Biggest weakness: The 30-day free trial excludes email marketing, text marketing, and the branded app, so businesses cannot fully evaluate the platform's marketing tools before committing to a paid subscription, and there is no permanently free tier.
Pros
- Single flat monthly price ($23.99) covers booking, payments, marketing, and marketplace listing together.
- Free listing in the Vagaro consumer marketplace app drives discovery beyond the business's own site.
- 1,000 free marketing emails per month included in the base subscription.
- No cancellation fees, unlike some competitors that require annual contracts.
Cons
- 30-day trial excludes email marketing, text marketing, and the branded app, limiting what can be tested before paying.
- No permanently free tier; every business must eventually subscribe.
- Multiple-location pricing is per location ($30/month each), which adds up for growing chains.
- Payment processing is tied to Vagaro's own Merchant Services for the free card reader offer, limiting flexibility to use an existing processor.
Vagaro pricing
From $23.99/mo
| Plan | Price | Notes |
|---|---|---|
| Single Location | $23.99/mo | Billed monthly, cancel anytime with no cancellation fees. Includes booking, calendar, payments, 1,000 free marketing emails/month, memberships, packages, invoicing, and marketplace listing. |
| Multiple Locations | $30/mo | Per-location rate for businesses operating more than one site; same feature set as the single-location plan. |
What reviewers say
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