Typeform — A conversational form and survey builder that shows one question at a time, free for 10 responses/month or from $28/month billed annually for more volume and branding removal.
By Noahlast updated pricing verified
Typeform screenshots & video
Typeform in 20 seconds
Best for: teams that want conversational, one-question-at-a-time forms to improve completion rates
Pricing: Free for 10 responses/month; paid plans start at $28/month billed annually for 100 responses/month, up to $91/month for 10,000 responses/month.
- Typeform's free plan allows 10 responses/month, cut from 100/month in a February 2026 pricing change.
- Basic plan starts at $28/month billed annually (100 responses/month, 1 user).
- Business plan costs $91/month billed annually for 10,000 responses/month and 5 users.
- Typeform is web-only with no native mobile app for building or managing forms.
- Typeform holds a 4.7/5 rating from 974 reviews on Capterra.
Limitations: Free tier responses were cut to just 10/month, too low for most real use cases.; Response-volume pricing means a single popular form can force an upgrade regardless of team size.; No native mobile app for building or managing forms.; Removing Typeform branding requires the Plus tier or higher.
Top alternatives: SurveyMonkey, JotForm, Google Forms, Tally — full list
What is Typeform?
Typeform is a form-building platform that presents one question per screen instead of a traditional scrolling form, a format its own data shows increases completion rates for lead-generation and feedback forms. Forms are built through a visual editor with conditional logic, branching, webhooks, and native integrations to tools like Salesforce, HubSpot, and Google Sheets. Response volume is the primary pricing lever, not user count: the free plan is capped at 10 responses/month (cut from 100/month in a February 2026 pricing change), and paid tiers scale response caps from 100/month on Basic to 10,000/month on Business. Typeform also sells a specialized Talent plan for HR video-interview screening and a higher-tier Growth Flow plan with Salesforce integration and SMS follow-ups for sales teams.
Typeform is a form and survey builder built around a one-question-at-a-time conversational interface, aimed at marketers and product teams who want higher completion rates than a traditional multi-field form. The free plan caps at 10 responses/month with Typeform branding locked on; Basic starts at $28/month billed annually (100 responses/month, 1 user), Plus at $56/month (1,000 responses/month, 3 users, branding removal), and Business at $91/month (10,000 responses/month, 5 users, drop-off analytics), each roughly 30% cheaper than month-to-month billing. A specialized Talent plan at $119/month annually adds video Q&A and AI-assisted candidate screening for HR teams. Typeform competes with SurveyMonkey on general survey collection and with JotForm on price-per-response, differentiating on visual design and completion-rate optimization.
Standout feature: The one-question-at-a-time conversational form format, which Typeform's own conversion data and third-party comparisons consistently cite as improving completion rates over traditional multi-field forms.
Biggest weakness: The free plan was cut from 100 to just 10 responses/month in February 2026, and response caps rather than user seats are the main pricing lever, so a single high-traffic form can force an upgrade even for a one-person team.
Pros
- One-question-at-a-time format is widely cited as improving form completion rates versus traditional scrolling forms.
- AI-powered form creation on paid plans speeds up building forms from a prompt or existing document.
- Native integrations with Salesforce, HubSpot, and Google Sheets avoid manual data export.
- Annual billing cuts the effective monthly price by roughly 30% versus month-to-month across every tier.
Cons
- Free plan responses were cut from 100/month to 10/month in a February 2026 change, making it impractical for anything beyond testing.
- Pricing scales on response volume, not just users, so a single popular form can force an upgrade regardless of team size.
- No native mobile app; form building and management are web-only, unlike SurveyMonkey's dedicated iOS/Android apps.
- Branding removal requires the Plus tier ($56/month annually), unlike some competitors that include it at the entry paid tier.
Typeform pricing
Free tier · paid from $28/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 10 responses/month, 10 questions/form, unlimited forms; Typeform branding stays on every form, no AI form creation or webhooks. |
| Basic | $28/mo | Billed annually ($39/month month-to-month); 100 responses/month, 1 user, unlimited forms, AI-powered form creation, conditional logic, webhooks. |
| Plus | $56/mo | Billed annually ($79/month month-to-month); 1,000 responses/month, 3 users, removes Typeform branding, custom subdomain. |
| Business | $91/mo | Billed annually ($129/month month-to-month); 10,000 responses/month, 5 users, drop-off analytics, conversion tracking, priority support. |
| Enterprise | Custom | Custom pricing, 6+ users; SSO and dedicated support. |
What reviewers say
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