Tally — A free-forever, Notion-style online form builder with unlimited forms and submissions; paid plans start at $24/month for branding removal and custom domains.
By Noahlast updated pricing verified
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Best for: founders and small teams who want advanced form features without paying for them, upgrading only for branding removal or a custom domain
Pricing: Free with unlimited forms and submissions; Pro is $24/month, Business is $74/month.
- Tally's free plan includes unlimited forms and submissions, conditional logic, payments, and e-signatures with no cost.
- Pro plan costs $24/month and removes Tally branding while adding custom domains and team collaboration.
- Business plan costs $74/month and adds data retention controls and 90-day version history.
- Tally is EU-hosted, GDPR-compliant, and doesn't use cookie tracking.
Limitations: Branding removal requires the $24/month Pro plan; there's no cheaper option.; Free-tier fair-use limits aren't published as hard numbers.
Top alternatives: Typeform, Google Forms, Jotform — full list
What is Tally?
Tally is an online form and survey builder that works like a text document: users type questions and insert content blocks (multiple choice, file upload, payment, signature) inline rather than assembling a form from a drag-and-drop canvas. The free plan is deliberately generous for a form tool — unlimited forms and submissions, conditional logic, calculations, payment collection via Stripe, e-signatures, and file uploads are all included at no cost, subject to fair-use limits, which sets it apart from competitors like Typeform and Jotform that gate those features behind paid tiers. Forms embed on any site (WordPress, Webflow, Framer) via iframe, popup, or direct link, support more than 45 languages, and integrate with Notion, Google Sheets, Airtable, Slack, Zapier, and Make. Paid tiers exist mainly for teams and agencies: Pro ($24/month) removes Tally's branding and adds custom domains and collaboration, and Business ($74/month) adds compliance-oriented features like data retention controls and longer version history. Tally is built and hosted in the EU with no cookie-based tracking.
Tally is a form builder that lets users create surveys, quizzes, and data-collection forms by typing in a Notion-like document interface rather than dragging blocks onto a canvas. Its free plan includes unlimited forms and submissions, conditional logic, payment collection, e-signatures, and file uploads — features many competitors reserve for paid tiers — subject to fair-use limits. Paid plans start at $24/month for Pro, which removes Tally branding, adds custom domains, and unlocks team collaboration; Business runs $74/month and adds data retention controls and 90-day version history. Tally is EU-hosted, GDPR-compliant, and doesn't use cookie tracking, positioning it as a privacy-conscious alternative to Google Forms and Typeform for founders and small teams.
Standout feature: The free plan includes conditional logic, payment collection, and e-signatures with no submission cap, features most competitors reserve for paid tiers.
Biggest weakness: The free plan keeps "Powered by Tally" branding on every form and offers no custom domain, so any team that needs a professional, unbranded form must jump straight to the $24/month Pro tier — there's no low-cost branding-removal option in between.
Pros
- Free plan has no cap on forms or submissions and includes payments, signatures, and conditional logic.
- Document-style editor is faster to build in than block-and-canvas competitors for anyone comfortable typing in Notion.
- EU-hosted, GDPR-compliant, and doesn't use cookie tracking by default.
- Embeds cleanly into WordPress, Webflow, and Framer sites via iframe or popup.
Cons
- Removing Tally's branding requires the $24/month Pro plan; there's no cheaper branding-removal add-on.
- Jump from Pro ($24) to Business ($74) is steep for teams that need only one or two compliance features.
- "Fair use" limits on the free plan aren't published as hard numbers, leaving high-volume users uncertain when they'll be asked to upgrade.
Tally pricing
Free tier · paid from $24/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Unlimited forms and submissions (fair-use limits apply); conditional logic, payments, signatures, file uploads, and 45+ language support included. |
| Pro | $24/mo | Adds branding removal, custom domains, team collaboration, partial submissions, custom CSS, and drop-off analytics; discounted under annual billing. |
| Business | $74/mo | Everything in Pro plus data retention controls, email verification, and 90-day version history (vs. 30 days on Pro). |
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