SimplyBook.me — Online appointment booking platform for service businesses, free for up to 50 bookings a month or from $11.90/month billed annually.
By Noahlast updated pricing verified
SimplyBook.me screenshots & video
SimplyBook.me in 20 seconds
Best for: service-based businesses that need 24/7 online booking with automated reminders and industry-specific intake forms
Pricing: Free for up to 50 bookings/month; paid tiers start at $11.90/month billed annually, scaling by bookings, providers, and feature add-ons up to $49.90/month.
- SimplyBook.me's free plan covers 50 bookings/month and 1 provider; Basic starts at $11.90/month billed annually.
- Standard ($24.90/month annually) adds HIPAA compliance and SAML SSO; Premium ($49.90/month annually) adds Payments PRO and accounting integrations.
- SimplyBook.me holds a 4.4/5 rating from 109 reviews on G2.
- The platform includes 5,000+ integrations via Zapier, API, and native connectors.
- New accounts get a 14-day free trial of paid tiers with no credit card required.
Limitations: Pricing scales on bookings, providers, and feature add-ons simultaneously, making cost increases hard to predict.; HIPAA compliance and SAML SSO require the Standard tier or above.; Reviewers report the admin interface can be confusing to configure at first.
Top alternatives: Calendly, Acuity Scheduling, Vagaro, Setmore, Booksy — full list
What is SimplyBook.me?
SimplyBook.me is a booking system built for service-based businesses rather than general calendars: it generates a bookable website and widget, syncs with a provider's existing calendar, and lets clients self-schedule around real-time availability across web, Facebook, Instagram, and Google. Industry-specific modules cover things generic schedulers skip, like SOAP intake forms for medical providers, class packages for fitness studios, and point-of-sale add-ons for retail-adjacent services. Pricing scales along three axes at once — bookings per month, number of providers, and how many paid feature add-ons (payments, memberships, coupons) are enabled — rather than a flat per-seat fee. An Ask Simply AI assistant handles setup and day-to-day management tasks by request. The product runs as a web dashboard with separate branded admin and client mobile apps, and offers a 14-day free trial with no credit card required on top of its permanent free tier.
SimplyBook.me is an online booking platform that lets service businesses — salons, clinics, gyms, tutors, consultants — accept 24/7 appointments through a booking website, widget, or social channels, then automates reminders and payment collection around those bookings. It scales pricing by monthly booking volume, provider count, and feature add-ons across five tiers: Free (50 bookings, 1 provider), Basic at $11.90/month billed annually ($13.90 billed monthly, 100 bookings, 5 providers), Standard at $24.90/month annually (500 bookings, 15 providers, HIPAA and SSO), Premium at $49.90/month annually (2,000 bookings, 30 providers), and custom Enterprise. Every plan includes WhatsApp, SMS, and email reminders, calendar sync with Google and Outlook, and access to 5,000+ integrations via Zapier and API. SimplyBook.me holds a 4.4/5 rating from 109 reviews on G2.
Standout feature: Industry-specific booking modules — SOAP intake forms for medical providers, class packages for fitness studios, POS add-ons — layered onto a single scheduling core most generic schedulers don't offer.
Biggest weakness: Pricing scales on three axes simultaneously (bookings, providers, and paid feature add-ons), so costs can jump unpredictably as a business adds staff or unlocks features, and reviewers report the admin interface is confusing to configure at first.
Pros
- Permanent free plan for up to 50 bookings/month, plus a 14-day trial of paid tiers with no credit card required.
- Automated reminders over WhatsApp, SMS, and email reduce no-shows without extra tooling.
- Industry-specific features like SOAP intake forms and class packages cover niches generic schedulers miss.
- 5,000+ integrations via Zapier, API, and native connectors including Google Calendar and Outlook.
Cons
- Pricing scales on bookings, providers, and feature add-ons at once, making upgrades past Basic expensive to predict.
- HIPAA compliance and SAML SSO are locked behind the Standard tier and above.
- Some reviewers find the admin interface confusing to configure, especially for advanced features.
- No batch-editing tool for bulk booking changes, a recurring complaint in reviews.
SimplyBook.me pricing
Free tier · paid from $11.90/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 50 bookings/month, 1 provider, booking website, booking widget, admin app, WordPress widget. |
| Basic | $11.90/mo | Billed annually ($13.90/month billed monthly); 100 bookings/month, 5 providers, 3 feature add-ons, client app, payment processing, POS. |
| Standard | $24.90/mo | Billed annually ($29.90/month billed monthly); 500 bookings/month, 15 providers, 8 feature add-ons, branded client app, HIPAA, SAML SSO. |
| Premium | $49.90/mo | Billed annually ($59.90/month billed monthly); 2,000 bookings/month, 30 providers, unlimited feature add-ons, Payments PRO, QuickBooks/FreshBooks/Xero integrations, white-label footer. |
| Enterprise | Custom | Custom pricing; custom bookings/providers, multi-location cluster interface, dedicated account manager, high-load API, full white-label, custom data location. |
What reviewers say
No third-party review scores on file yet.