IFTTT — A no-code automation tool connecting over 1,000 apps and smart-home devices through 'Applets,' free for 2 Applets, with Pro plans from $2.99/month for 20 Applets and Pro+ at $8.99/month for unlimited.

What is IFTTT?

IFTTT ('If This Then That') is a consumer automation platform that connects apps, web services, and smart-home devices through simple trigger-and-action workflows called Applets: 'if this happens in Service A, then do that in Service B,' built through a web or mobile interface without writing code. IFTTT supports over 1,000 integrated services spanning productivity apps (Google Calendar, Todoist), social platforms (Instagram, Discord), and smart-home hardware (Philips Hue, Ring, LIFX, Nest), making it especially popular for home-automation users who want cross-brand device coordination that a single manufacturer's app can't provide. The free tier, once unlimited, has been capped at 2 active Applets since a 2020 pricing overhaul; Pro raises that to 20 Applets for $2.99/month and adds multi-action Applets (one trigger firing several actions) and faster run speeds, while Pro+ at $8.99/month removes the Applet cap entirely and adds filter code (conditional logic within an Applet) and developer-tool access. IFTTT has added AI-oriented features recently, including summarization and translation actions and an IFTTT MCP (Model Context Protocol) server that lets AI assistants like Claude and ChatGPT trigger Applets directly. Compared to Zapier or Make, IFTTT is simpler and cheaper for basic personal and smart-home automations but has far less depth for multi-step business workflows, data transformation, or team collaboration.

IFTTT ('If This Then That') is a consumer-focused automation platform that links over 1,000 apps, APIs, and smart-home devices — Google Calendar, Spotify, Slack, Discord, Philips Hue, Ring — into simple trigger-action workflows called Applets, built without writing code. The free plan is capped at 2 active Applets; Pro unlocks 20 Applets with multi-action support and faster run speeds for $2.99/month (billed monthly or $35.88/year, a 40% discount), and Pro+ removes the Applet cap entirely and adds filter code and developer tools for $8.99/month ($107.88/year). Recent releases add an IFTTT MCP server so the platform can be driven from AI assistants like Claude, ChatGPT, and Cursor. It holds a 4.6/5 rating from 220 reviews on Capterra, with reviewers praising ease of setup for non-developers and citing the shrunken free tier (down from unlimited Applets before 2020) as the most common complaint against paid rivals like Zapier and Make.

Standout feature: Direct integration with over 1,000 apps and smart-home devices across competing hardware brands (Philips Hue, Ring, Nest), letting one Applet coordinate devices no single manufacturer app can.

Biggest weakness: The free tier has been capped at just 2 active Applets since 2020 (down from unlimited before that), and IFTTT lacks the multi-step data transformation and team-collaboration depth that Zapier and Make offer for business automation.

IFTTT pricing

Free tier · paid from $2.99/mo · verified undefined NaN, NaN from the vendor's pricing page

What reviewers say

• 4.6/5 on Capterra (220 reviews)

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