Booksy — Appointment scheduling and payments software for salons, barbershops, spas, and independent beauty and wellness professionals.
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Best for: Solo barbers and small salon teams who want one flat monthly fee covering booking, calendar, payments, and marketing without paying extra for feature tiers
Pricing: Booksy costs $29.99/month per location for all features, plus $20/month for each additional team member, plus separate payment processing fees (2.69% + $0.30 for keyed-in transactions).
- Booksy's base subscription is $29.99 per month plus tax, covering one business location with all features included.
- Adding extra team members to a Booksy account costs $20 per month per person.
- Booksy includes 2,000 free SMS marketing messages per month, with appointment confirmations and reminders always free.
- Mobile and keyed-in payment processing through Booksy costs 2.69% + $0.30 per transaction; Tap to Pay costs 2.49% + $0.20 per transaction.
- Booksy's Boost marketing feature is free to turn on but charges a one-time 30% fee on a client's first-visit cost.
- Booksy offers card reader hardware including the BBPOS WisePOS E ($219.85 + shipping) and Stripe Reader M2 ($53.10 + shipping).
Limitations: No published free tier; the subscription is required to use the business-side app.; Per-seat pricing scales up fast for larger teams since every added staff member costs $20/month.; The Boost feature's 30% first-visit fee is a significant cost for businesses relying on marketplace-driven client acquisition.; Built specifically for beauty and wellness businesses, so it is not a fit for general-purpose appointment scheduling outside that industry.
Top alternatives: Vagaro, Fresha, Square Appointments, Acuity Scheduling, GlossGenius — full list
What is Booksy?
Booksy is a business app and appointment-booking platform for the beauty and wellness industry, used by barbers, hair stylists, nail techs, estheticians, massage therapists, and spa owners to manage bookings, staff calendars, client records, payments, and marketing. Businesses run their day-to-day scheduling and payments through the Booksy Biz app, while their clients discover and book appointments through the consumer Booksy marketplace app.
Booksy is booking and business-management software built for hair salons, barbershops, nail salons, spas, and independent beauty and wellness pros. It combines 24/7 online booking, calendar management, client records, payments, and marketing tools with a consumer-facing marketplace app that clients use to find and book appointments. Booksy charges one flat subscription per business location plus a per-team-member add-on, rather than pricing by feature tier.
Standout feature: All features (online booking, marketing tools, no-show protection, stats/reports, loyalty cards, custom forms) are bundled into the single $29.99/month subscription with no feature-gated tiers.
Biggest weakness: Payment processing fees are separate and stack on top of the subscription: 2.69% + $0.30 per keyed-in transaction, and Booksy takes a one-time 30% fee on a client's first-visit cost when a business uses the Boost marketing feature to get marketplace visibility.
Pros
- Single flat subscription ($29.99/month) includes every feature with no locked-behind-a-higher-tier upsells
- Built-in consumer marketplace app gives businesses discovery traffic beyond their own client list
- Includes 2,000 free SMS marketing messages per month plus free appointment reminders and confirmations
- Card reader hardware (BBPOS WisePOS E, Stripe Reader M2) integrates directly with the Booksy app
Cons
- Per-team-member pricing ($20/month each) can get expensive quickly for multi-chair salons
- Boost marketing feature charges a one-time 30% fee on a new client's first visit, which is steep compared to flat referral fees elsewhere
- Payment processing fees are billed separately from the subscription, so the effective monthly cost is higher than the advertised base price
- Focused specifically on beauty and wellness businesses, so it lacks the general-purpose scheduling flexibility of horizontal booking tools
Booksy pricing
From $20/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Base subscription | $29.99/mo | One business location, all features included, plus tax; no commitment, cancel anytime |
| Additional team member | $20/mo | Per extra staff member added to the account |
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