Apple TV — Apple's ad-free streaming service for original shows and movies, priced at $12.99/month with a 7-day free trial and broad device support.
By Noahlast updated pricing verified
Apple TV screenshots & video
Apple TV in 20 seconds
Best for: viewers who want a small library of high-quality original series and films, especially within the Apple ecosystem
Pricing: $12.99/month standalone after a 7-day free trial, or bundled into Apple One from $19.95/month.
- Apple TV+ costs $12.99/month after a 7-day free trial for new subscribers.
- Apple TV+ and Peacock bundle together cost $14.99/month.
- Apple One, Apple's multi-service bundle including Apple TV+, starts at $19.95/month.
- Apple TV+ carries no ads and supports family sharing for up to 6 people at no extra cost.
- Apple TV+ added live sports in 2026 starting with MLB Friday Night Baseball, with Formula 1 and MLS planned.
Limitations: Much smaller content library than Netflix, Max, or Prime Video due to the originals-only strategy.; New content arrives in limited volume between releases.; Live sports coverage is currently U.S.-only.
Top alternatives: Netflix, Disney+, Max, Amazon Prime Video, Paramount+ — full list
What is Apple TV?
Apple TV+ is Apple's ad-free video streaming service, distinguished from competitors by carrying only Apple Originals: it does not license a large back-catalog of licensed films and TV shows the way Netflix, Max, or Amazon Prime Video do, so its content library is much smaller but positioned around prestige, awards-focused originals like Severance and Ted Lasso. The service is available across nearly every major platform and device class: native apps on Apple hardware, Apple TV 4K set-top boxes, smart TVs from major manufacturers, third-party streaming boxes (Roku, Fire TV, Google TV), game consoles, and a web player, plus Windows and Android apps, making it one of the more platform-agnostic streaming services despite being an Apple product. Apple has started layering in live sports (MLB games, with Formula 1 and MLS planned for the 2026 season, U.S.-only), moving away from its original scripted-content-only positioning, and the service is commonly accessed bundled into Apple One rather than purchased standalone, since Apple One combines it with Apple Music, iCloud+, and other services at a lower blended price.
Apple TV+ is Apple's subscription video-streaming service, built entirely around original content (Severance, Ted Lasso, The Morning Show) rather than licensed catalog titles, and priced at $12.99/month after a 7-day free trial. It streams ad-free on Apple devices (iPhone, iPad, Mac), Apple TV 4K, smart TVs from Samsung, LG, Vizio, and Sony, streaming boxes like Roku and Fire TV, PlayStation and Xbox consoles, and via web browser at tv.apple.com, plus Android and Windows apps. Apple bundles it into Apple One (from $19.95/month for multiple Apple services) and offers a discounted Apple TV+Peacock bundle at $14.99/month; buyers of a new Apple device get 3 months free. Apple TV+ added live sports in 2026 (MLB Friday Night Baseball, with Formula 1 and MLS planned), a departure from its original all-scripted-content strategy, and supports family sharing for up to six people at no extra cost.
Standout feature: An entirely originals-only content strategy focused on prestige, awards-winning series like Severance and Ted Lasso, now expanding into live sports (MLB, with F1 and MLS planned) rather than licensing a large back-catalog.
Biggest weakness: The content library is far smaller than Netflix, Max, or Amazon Prime Video because Apple TV+ carries almost no licensed catalog titles, so subscribers who exhaust the original slate quickly can feel there isn't enough to watch between new releases.
Pros
- Ad-free viewing on every plan, with no ad-supported tier to opt out of.
- Available on nearly every platform: Apple devices, smart TVs, Roku, Fire TV, consoles, Android, Windows, and web.
- Family sharing for up to six people included at no additional cost.
- High-profile, awards-winning original content (Severance, Ted Lasso) not available elsewhere.
Cons
- Small content library compared to Netflix, Max, or Prime Video, since there is almost no licensed back-catalog.
- New releases arrive weekly but in limited volume, leading to gaps between must-watch content.
- Live sports coverage (MLB, planned F1/MLS) is currently U.S.-only.
- Best value requires bundling into Apple One rather than paying standalone, adding complexity for non-Apple-ecosystem users.
Apple TV pricing
From $12.99/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Apple TV+ standalone | $12.99/mo | After a 7-day free trial for new subscribers; family sharing for up to 6 people included at no extra cost. |
| Apple TV+ and Peacock bundle | $14.99/mo | Bundled subscription advertised as saving over 30% versus subscribing to both services individually. |
| Apple One | $19.95/mo | Starting price for Apple's bundled subscription across up to six Apple services, including Apple TV+. |
What reviewers say
No third-party review scores on file yet.