Adobe Commerce (Magento) — Adobe's enterprise B2B/B2C commerce platform built on Magento, priced through custom sales quotes only.
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Adobe Commerce (Magento) in 20 seconds
Best for: large B2B and B2C retailers needing multi-brand storefronts and custom wholesale pricing
Pricing: No published pricing; all deployments (SaaS or PaaS) are sold through a custom sales quote.
- Adobe Commerce has no published pricing; every deployment requires a custom sales quote.
- It is built on the Magento codebase Adobe acquired in 2018 and is offered as multi-tenant SaaS or single-tenant PaaS.
- A separate free product, Magento Open Source, offers the core platform without Adobe's managed cloud and enterprise B2B features.
- Adobe Commerce holds a 4.3/5 rating from 661 reviews on Capterra.
- The platform supports both B2B (custom catalogs, negotiated pricing) and B2C selling models in one system.
Limitations: No published pricing anywhere; requires a sales conversation to get a quote.; Reviewers report expensive, slow implementations requiring specialized developers.; Steep learning curve and heavy technical/IT dependency.
Top alternatives: Shopify Plus, BigCommerce, Salesforce Commerce Cloud, commercetools, Shopware — full list
What is Adobe Commerce (Magento)?
Adobe Commerce is the commercial, Adobe-managed edition of the Magento ecommerce platform, aimed at enterprises running high-volume, multi-brand, or multi-region storefronts. It supports both B2C and B2B selling models in one platform, including custom catalogs, negotiated pricing, and account hierarchies for B2B buyers, plus AI-driven product discovery and personalization on the storefront side. Adobe offers it in two deployment models: Adobe Commerce as a Cloud Service, a multi-tenant SaaS product with automatic updates, and Adobe Commerce on Cloud, a single-tenant PaaS deployment for teams wanting dedicated infrastructure. A related product, Adobe Commerce Optimizer, layers storefront, catalog, and merchandising tools on top of any commerce backend, not just Adobe's own. None of these are sold at a published price; every deployment requires a custom quote from Adobe's sales team. The platform is distinct from Magento Open Source, a free, self-hosted version of the core codebase without Adobe's cloud infrastructure, managed updates, or enterprise B2B features.
Adobe Commerce is Adobe's enterprise ecommerce platform, built on the Magento codebase Adobe acquired in 2018, used by large B2B and B2C retailers running multi-brand, multi-site storefronts with custom catalogs and pricing. It ships as either a multi-tenant SaaS product (Adobe Commerce as a Cloud Service) or a single-tenant PaaS deployment (Adobe Commerce on Cloud), both sold exclusively through custom sales quotes with no published pricing. A separate, free download called Magento Open Source covers the core platform without Adobe's managed hosting or enterprise features. Adobe Commerce holds a 4.3/5 rating from 661 reviews on Capterra.
Standout feature: Combines B2B and B2C selling in a single platform, with custom catalogs, account hierarchies, and negotiated pricing for wholesale buyers alongside a standard retail storefront.
Biggest weakness: No published pricing anywhere on Adobe's site; every deal requires a sales quote, and Capterra reviewers report slow project launches, high development and agency costs, and heavy reliance on specialized Magento developers, especially for teams without in-house commerce expertise.
Pros
- Handles B2B and B2C selling models in one platform, including custom catalogs and negotiated pricing for wholesale accounts.
- Large ecosystem of Magento developers, agencies, extensions, and themes built up over more than a decade.
- Scales to high order volumes with multi-site and multi-brand storefront support.
- Deployment flexibility between multi-tenant SaaS and single-tenant PaaS depending on infrastructure needs.
Cons
- No published pricing; every deployment requires a custom sales quote from Adobe.
- Reviewers report expensive, slow implementations that typically require specialized developers or an agency.
- Resource-intensive platform that can suffer performance and SEO issues without ongoing optimization work.
- Steep learning curve and heavy IT dependency make it a poor fit for businesses without dedicated technical staff.
Adobe Commerce (Magento) pricing
Custom pricing
| Plan | Price | Notes |
|---|---|---|
| Adobe Commerce as a Cloud Service (SaaS) | Custom | Multi-tenant cloud service with automatic feature and security updates; custom quote only. |
| Adobe Commerce on Cloud (PaaS) | Custom | Single-tenant, dedicated cloud infrastructure; custom quote only. |
| Adobe Commerce Optimizer | Custom | Storefront, catalog, and merchandising layer that can pair with any commerce transaction engine; custom quote only. |
What reviewers say
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