Simple Analytics — A privacy-first, cookieless web analytics tool that requires no consent banner, hosts all data in the EU, and offers a free forever plan alongside self-serve pricing from $20/month.
By Noahlast updated pricing verified
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Simple Analytics in 20 seconds
Best for: privacy-conscious teams and EU-based companies wanting cookieless analytics without a consent banner
Pricing: Free Forever plan available; Self-Serve starts at $20/month scaling with pageviews (2 months free on annual billing), with custom Enterprise pricing for raw export, SSO, and SOC 2.
- Simple Analytics Self-Serve plan starts at $20/month, scaling from 100k to 2.5M pageviews.
- A Free Forever plan offers unlimited pageviews under fair use with 30 days of data history.
- Simple Analytics holds a 4.8/5 rating from 46 reviews on Capterra and 5.0/5 from 6 reviews on Product Hunt.
- Simple Analytics is EU-hosted (Amsterdam-based, founded 2018) and requires no cookie consent banner.
- The Self-Serve plan includes 1 user and 1 month of data history; additional users cost $20/month each.
Limitations: Self-Serve plan retains only 1 month of data history.; Additional team members cost $20/month each.; Raw data export and SSO require the custom-priced Enterprise plan.
Top alternatives: Plausible Analytics, Fathom Analytics, Matomo, Umami, Google Analytics — full list
What is Simple Analytics?
Simple Analytics is a privacy-first web analytics platform that tracks pageviews, events, referrers, and campaign data without cookies, personal data collection, or IP address storage, so it doesn't legally require a cookie consent banner under GDPR. The company markets itself as complementary to, not a full replacement for, Google Analytics: because it doesn't rely on consent-gated cookies, it can measure the segment of visitors — commonly 20-60% by the vendor's estimate — who decline tracking consent and disappear from GA4's numbers entirely. All data is hosted in the EU, and the dashboard is deliberately minimal: a single page showing pageviews, top pages, referrers, and events with no configuration required to get started. Simple Analytics exports to BI tools like Looker Studio and Power BI and offers Stats, Export, and Admin APIs for teams that want raw data access, though full raw export and SSO are reserved for the custom-priced Enterprise plan.
Simple Analytics is an Amsterdam-based web analytics platform, founded in 2018, that measures website traffic without cookies, visitor fingerprinting, or IP address collection, positioning itself as a GDPR-compliant alternative to Google Analytics that doesn't require a cookie consent banner. Its Self-Serve plan costs $20/month (with annual billing offering two months free), scales via a pageview slider from 100k to 2.5M pageviews, includes one user and access to 5 websites, and retains one month of data history, while a Free Forever plan offers unlimited pageviews under fair use with 30 days of history. The company argues its cookieless approach recovers the 20-60% of traffic that Google Analytics 4 misses when visitors decline consent, and holds a 4.8/5 rating from 46 reviews on Capterra and a 5.0/5 rating from 6 reviews on Product Hunt. Enterprise customers needing raw data export, SSO, or SOC 2 compliance move to a custom-priced Enterprise plan.
Standout feature: Cookieless tracking that legally requires no consent banner under GDPR while still measuring the 20-60% of traffic that Google Analytics 4 misses when visitors decline consent.
Biggest weakness: The Self-Serve plan retains only 1 month of data history and includes just 1 user, with each additional team member costing $20/month; raw data export and SSO require the custom-priced Enterprise plan.
Pros
- No cookie consent banner required, since tracking is cookieless and collects no personal data.
- EU-hosted infrastructure with GDPR, CCPA, and PECR compliance built in.
- Free Forever plan offers unlimited pageviews under fair use, not just a time-limited trial.
- Simple one-page dashboard requires no configuration to start seeing data.
Cons
- Self-Serve plan retains only 1 month of data history.
- Additional team members cost $20/month each on top of the base Self-Serve price.
- Raw data export, SSO, and SOC 2 compliance require the custom-priced Enterprise plan.
- Small team (2-10 employees) means a narrower feature roadmap than Google Analytics or larger competitors.
Simple Analytics pricing
Free tier · paid from $20/mo · verified from the vendor's pricing page
| Plan | Price | Notes |
|---|---|---|
| Free Forever | Free | Unlimited pageviews under fair use policy; 30-day data history. |
| Self-Serve | $20/mo | Scales from 100k to 2.5M pageviews via a usage slider; 1 user included (additional users $20/month each), access to 5 websites, 1 month of data history. Annual billing includes 2 months free. |
| Enterprise | Custom | Custom pricing; unlimited pageviews, raw data export, team reporting, SSO, role-based access, SOC 2 compliance, priority support. |
What reviewers say
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