Recraft — An AI design platform that generates photorealistic images, editable vector graphics, icons, and mockups from text prompts, aimed at designers and brand teams who need commercially licensed output on paid plans.
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Best for: designers and brand teams who need editable vector graphics and consistent custom styles from AI generation
Pricing: Free plan available (output is public and non-commercial); Basic, Pro, and Teams subscriptions unlock commercial rights and private generations, billed monthly or annually with a 20% annual discount, but exact dollar amounts are not published in static page content.
- Recraft generates raster images, editable vector graphics, icons, and logos from text prompts.
- Recraft supports custom styles trained from a user's own uploaded reference images.
- Recraft's Free plan output is owned by Recraft and shown publicly in a community gallery, not licensed for commercial use.
- Recraft is available as a web app, an iOS app, and a developer API; no Android or desktop app was found.
- Recraft holds a 4.8/5 rating from 37 reviews on Product Hunt.
Limitations: Free-tier images cannot be used commercially and are published publicly.; Exact subscription prices could not be verified because the pricing page loads figures client-side.; No Android app confirmed.; No native desktop application.
Top alternatives: Midjourney, Adobe Firefly, Ideogram, Leonardo AI, Krea — full list
What is Recraft?
Recraft is an AI design platform for generating and editing images, vector graphics, icons, and mockups from text prompts, built for designers and teams who need assets they can actually ship rather than share for inspiration. Its core differentiator is vector generation: unlike most AI image tools that only output raster PNGs, Recraft can produce editable SVG-style vector illustrations, icons, and logos with consistent art direction, plus custom styles trained from a user's own reference images so a brand's look stays consistent across generations. It also bundles adjacent design tools — background removal, image upscaling, an AI eraser, and mockup generation — so a single generated asset can be finished without leaving the app. Recraft is closed-source and commercial. The Free plan's output is owned by Recraft and displayed publicly in a community gallery, which makes it unsuitable for client or commercial work; Basic, Pro, and Teams subscriptions remove that restriction and unlock private generations, commercial rights, and additional models. It is available as a web app at recraft.ai, an iOS app, and a developer API.
Recraft is an AI-powered design platform that generates images, editable vector illustrations, icons, logos, and mockups from text prompts, with support for custom reusable styles built from uploaded reference images. It targets professional designers, brand and marketing teams, and sellers who need production-ready assets rather than one-off renders, and it runs as a web app (Recraft Studio) plus an API for developers and a native iOS app. Recraft sells Basic, Pro, and Teams subscriptions billed monthly or annually (20% off annually) on top of a limited Free plan, but the live pricing page renders its dollar figures client-side and did not expose exact numbers. Free-plan images are owned by Recraft and shown publicly in its community gallery; paid plans grant full commercial ownership and remove that gallery exposure.
Standout feature: Generates editable vector illustrations, icons, and logos (not just raster images), and lets users train a reusable custom style from their own reference images.
Biggest weakness: Free-plan images are owned by Recraft and published in a public community gallery, so the free tier cannot be used for any commercial or client work; exact subscription prices are also hidden behind a client-rendered pricing page rather than shown in plain HTML.
Pros
- Produces editable vector graphics and icons, a format most AI image generators cannot output.
- Custom styles trained on uploaded reference images keep generated assets visually consistent for a brand.
- Bundles background removal, upscaling, and mockup generation so assets can be finished in one app.
- Available as a web app, iOS app, and API for developers.
Cons
- Free-tier output is not privately owned and cannot be used commercially.
- Pricing is credit-based across Basic, Pro, and Teams tiers, which can be harder to predict than a flat subscription.
- No Android app was found as of this writing.
- No desktop application; web and API only outside of iOS.
Recraft pricing
Free
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Daily generation limit; output is owned by Recraft and shown publicly in the community gallery, so it is not licensed for commercial use. |
| Basic | Custom | Entry paid tier; adds private generations and commercial rights. Exact price not exposed on the live pricing page (client-rendered, no static price data). |
| Pro | Custom | Adds access to more AI models (Nano Banana, Seedream, Flux, and others), higher generation limits, and video generation. Exact price not published. |
| Teams | Custom | Adds shared team workspace and billing. Exact price not published. |
What reviewers say
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